afaqs!

Mars brings its Celebrations chocolate gift packs to India, adding a new twist to the chocolate gifting scene. More here: afaqs.com/news/mktg/mars-bri… #Mars #Celebrations #Chocolate #Gifting #Marketing #Advertising #MarketingStrategy

.@Nike turns to Indian runners to shape its new Vegam Run shoe, bringing a local perspective to its latest launch. More here: afaqs.com/news/mktg/nike-tur… #Nike #VegamRun #Running #Marketing #BrandCampaign #Advertising #MarketingStrategy #Shoes #Sports

India’s smartphone market is in a slump, but Ai+ Smartphone is bucking the trend with a staggering 306% shipment growth. More here: afaqs.com/news/mktg/ai-smart… #AiPlus #Smartphones #CounterpointResearch #TechIndustry #IndianBrands #MarketTrends #ConsumerTechnology #Marketing #Advertising #MarketingStrategy

AAAI names Tanya Goyal everest of Everest Advertising to head its new INDIE Council, marking a new step for independent agencies in India’s advertising industry. More here: afaqs.com/news/advertising/a… #AAAI #EverestAdvertising #IndependentAgencies #AdvertisingIndustry #AgencyGrowth #IndianAdvertising #Marketing #Advertising

#AccountWin⚡: Oktobuzz wins the social media mandate for Tata Crucible Quiz. More here: afaqs.com/news/newbizwins/ok… #Oktobuzz #TataCrucible #SocialMediaMarketing #DigitalMarketing #BrandStrategy #Advertising #Marketing #MarketingStrategy

#afaqsCaseStudy: Sting turned affordability into a powerful growth strategy in India’s energy drink market; Here’s how @PepsiCoIndia built a brand that made the category more accessible to the masses. More here: afaqs.com/casestudies/the-st… #Sting #PepsiCo #BrandStory #MarketingCaseStudy #FMCG #IndianBrands #advertising #CaseStudy #marketing #Marketingstrategy #campaign #marketingcampaign

Alphabet’s Q3 revenue rose 25% year on year to $127.6 billion; Google Cloud revenue more than doubled. See More: afaqs.com/news/digital/alpha… #Alphabet #Google #Q3Results #DigitalBusiness #RevenueGrowth #TechIndustry #DigitalAdvertising #BusinessNews #Marketing #Advertising

What does it take to become an AI-native marketer in BFSI? Industry leaders unpack how AI is reshaping financial services marketing, from insights to smarter decision-making. More here: afaqs.com/afaqs-live-events/… #BankFin360 #AINativeMarketing #BFSI #ArtificialIntelligence #MarketingLeaders #DigitalTransformation #Fintech #Marketing #Advertising #MarketingStrategy

What’s bringing wedding shoppers into Ethnix stores? Kalpana Singh, CMO, Raymond Lifestyle Limited, shares how the brand is turning a mandap into a retail experience. More here: afaqs.com/news/mktg/ethnix-b… #EthnixByRaymond #Raymond #MandapOnWheels #ExperientialMarketing #BrandActivation #OutdoorAdvertising #WeddingSeason #Marketing #Advertising #MarketingStrategy

Why are OTT platforms sharing shows with their rivals? Industry experts unpack the changing content strategies behind shows like Roadies and India’s Got Latent. More here: afaqs.com/news/media/from-ro… #OTT #StreamingPlatforms #ContentStrategy #MediaIndustry #DigitalEntertainment #Advertising #Marketing #MarketingStrategy

The 4th Edition of afaqs! Brand Storyz Awards is here to celebrate creativity that makes an impact! From standout brand campaigns to meaningful brand initiatives and sector-specific content marketing, find the category that fits your work and give your story the recognition it deserves. 📅 December 18, 2026 📍 Holiday Inn, Aerocity, New Delhi ⏰ Entry Deadline: November 04, 2026 👉 Choose your category and submit your entry now: events.afaqs.com/brandstoryz… #afaqs #BrandStoryz #BrandStoryzAwards #ContentMarketing #Creative #Content #Advertising #Marketing #Agency #contentmarketingagency

AD - Hyundai turns a newspaper ad into something you can hear. Its BAYON print ad features a button that triggers an AI voice, bringing the SUV’s tech to life. More here: afaqs.com/news/marketing-ini… #HyundaiIndia #PrintAd #Advertising #Marketing #MarketingStrategy #MarketingStrategy #Automotive #HyundaiBAYON #SUV #IntelligenceThatMoves #Innovation #AIInnovation #PrintInnovation

Axis Max Life Insurance is exploring a new advertising frontier by bringing its campaign to ChatGPT, in partnership with HiveMinds. More here: afaqs.com/news/advertising/a… #AxisMaxLife #ChatGPTAds #HiveMinds #AIAdvertising #DigitalMarketing #AdTech #Advertising #Marketing #BrandStrategy #ConversationalAI #MarketingStrategy

Candyman gives fear a new twist, turning “darr” into an unexpected reason for people to come together in its latest campaign. More here: afaqs.com/news/advertising/c… #Candyman #BrandCampaign #Advertising #CreativeAdvertising #BrandStorytelling #CampaignStrategy #Marketing #ConsumerEngagement #IndianAdvertising #BrandCommunication #MarketingStrategy

#PeopleSpotting: AudienceConnect appoints Tushar Gupta as Chief Product & Strategy Officer, bringing his experience in media investment and programmatic advertising to the company’s next phase of growth. More here: afaqs.com/people-spotting/au… #AudienceConnect #Leadership #AdTech #ProgrammaticAdvertising #Marketing #Advertising #CareerMoves #Appointment

#PeopleSpotting: VML India appoints Kiran Ramamurthy as CEO, marking a leadership transition as Babita Baruah moves to a senior regional role leading the Ford business. More here: afaqs.com/people-spotting/vm… #VMLIndia #Leadership #Advertising #AgencyLeadership #Marketing #CareerMoves #WPP #Appointment

Nutraceutical advertising is under scrutiny as an ASCI report highlights gaps in the evidence backing product claims, raising questions about how brands substantiate their promises. More here: afaqs.com/news/advertising/a… #ASCI #Nutraceuticals #Advertising #AdClaims #ConsumerProtection #AdvertisingStandards #HealthAndWellness #BrandCredibility #Marketing #RegulatoryCompliance #MarketingStrategy

#PeopleSpotting: Aarti Yadav joins Sodexo India as Lead Communications, moving from Tata Consumer Products after over seven years in brand PR. More here: afaqs.com/people-spotting/so… #SodexoIndia #Communications #PublicRelations #CorporateCommunications #Leadership #CareerMoves #BrandPR #Marketing #Appointment

Rural India’s Gen Z is reshaping the consumer landscape, with online shopping, AI tools and influencer recommendations changing how brands connect with the next generation of buyers. More here: afaqs.com/news/mktg/rural-ge… #RuralIndia #GenZ #WPPMedia #Kantar #AIAdoption #Ecommerce #ConsumerBehaviour #InfluencerMarketing #DigitalMarketing #MarketingStrategy #Advertising #BrandGrowth #Marketing @WPP