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Business of Apps (formerly App Promotion Summit)

@apppromotion

Discover the future of app growth and product marketing at our events in London, New York City and Berlin #BOALondon #BOANYC #BOABerlin

 London, New York City, Berlin
businessofapps.com/events/
Joined March 2013
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Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)Photo by Business of Apps (formerly App Promotion Summit) (@apppromotion)
Business of Apps Berlin returns on 12th November: businessofapps.com/news/busi… #BOABerlin
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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How app store reviews impact ASO: the real mechanism appfollow.io/blog/how-review… (via @AppFollowIO)
Managing App Store Ratings and Reviews: A 4-Step Loop

Managing App Store Ratings and Reviews: A 4-Step Loop

Most review workflows just clear an inbox. Here's the four-stage weekly loop, the thresholds that trigger each step, and why replying backfires in some categories.

appfollow.io
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Hook ‘em early - your first screen matters: retention.blog/p/hook-em-ear… <- examples from Headway, Flo, Rise, Opal and Finch

Hook ‘em early 🪝

Your first screen matters

retention.blog
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Why Uber’s marketing team is building AI agents instead of running campaigns manually: businessofapps.com/insights/…
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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Apple Ads lessons from real app campaigns: appfigures.com/resources/vid… (via @appfigures)
Apple Ads Lessons From Real App Campaigns

Apple Ads Lessons From Real App Campaigns

A practical Apple Ads teardown on removing wasted keywords, building a long-tail strategy, and matching Custom Product Pages to intent.

appfigures.com
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TikTok now optimizes to your MMP: app advertisers choose the signal behind the bid digiday.com/sponsored/how-ti…
How TikTok is helping app advertisers rethink attribution

How TikTok is helping app advertisers rethink attribution

Learn how TikTok is helping app advertisers align attribution and optimization around the conversion signals they trust.

digiday.com
103
How to make your paywall iPhone Duo-ready: latest advice revenuecat.com/blog/engineer… (via @RevenueCat)
How to make your paywall iPhone Duo-ready: latest advice | RevenueCat

How to make your paywall iPhone Duo-ready: latest advice | RevenueCat

What foldables change for your paywall, and how to design paywalls that feel native for 5+ fold angles

revenuecat.com
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The blind spot in modern mobile growth: businessofapps.com/insights/… (insights from @REPLUG_Agency)
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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Web paywalls on iOS, one year in: What the data says about app-to-web in 2026 adapty.io/blog/app-to-web-pa… (via @adapty)
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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Web monetisation frameworks for resilient app growth: businessofapps.com/insights/…
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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How to analyze App Store reviews automatically: The 2026 methodology guide: appfollow.io/blog/how-to-ana… (via @AppFollowIO)
How to Analyze App Store Reviews Automatically (2026 Guide)

How to Analyze App Store Reviews Automatically (2026 Guide)

How to analyze app store reviews automatically at scale — ingestion, classification, sentiment, alerts, action. The operator's methodology guide for 2026.

appfollow.io
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Mobile app trends: how 2026 looks so far adjust.com/blog/app-trends-2… (via @adjustcom)
Mobile app trends: H1 2026 benchmarks | Adjust

Mobile app trends: H1 2026 benchmarks | Adjust

Explore how installs, sessions, and engagement are performing across gaming, e-commerce, and finance in H1 2026.

adjust.com
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How to choose ASO keywords that drive downloads on the App Store & Google Play: appfigures.com/resources/gui… (via @appfigures)
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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Product-led growth is no longer enough for mobile: phiture.com/mobilegrowthstac… (via @phiture)
Product-Led Growth Is No Longer Enough for Mobile

Product-Led Growth Is No Longer Enough for Mobile

PLG had its moment, but in 2026, mobile winners are running on signal, not conviction. Learn why Signal-Led Growth is replacing product-first thinking and what it means for your growth strategy.

phiture.com
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Why app store store listings need monthly updates, not seasonal ones: businessofapps.com/insights/…

Why store listings need monthly updates, not seasonal ones

John Smith is Director of Enterprise Business Development at Gummicube, an app store optimization agency founded in 2010 and credited with pioneering the eCommerce approach to ASO. Clients span major...

businessofapps.com
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How can I stop users from deleting my app? yodelmobile.com/how-can-i-st… (via @yodelmobile)
How can I stop users from deleting my app?

How can I stop users from deleting my app? 

Mobile apps have become one of the primary ways people engage with digital products, whether they're ordering food, managing their finances, booking travel, learning a…

yodelmobile.com
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Three make-or-break app monetization strategies for 2026: businessofapps.com/insights/…
Image from Business of Apps (formerly App Promotion Summit) (@apppromotion)
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How to build a mobile growth engine: businessofapps.com/insights/…

How to build a mobile growth engine

Most mobile growth teams don’t have a feature problem; they actually have a growth problem. At the end of the day, launching something isn’t the same as growing something. These were Alexa Coleridge...

businessofapps.com
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AI growth agents: what happens when AI runs your marketing? businessofapps.com/video/ai-…
AI Growth Agents: What Happens When AI Runs Your Marketing?

AI Growth Agents: What Happens When AI Runs Your Marketing?

This video was recorded at Business of Apps London. Get tickets for the next event here: https://www.businessofapps.com/event/nyc/ Lifecycle marketing has traditionally been a game of manual segmen...

businessofapps.com
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Playable ads for user acquisition: the @admiral_media guide to interactive app creatives admiral.media/playable-ads-u…
Playable Ads for User Acquisition: The Admiral Media Guide to Interactive App Creatives | Admiral...

Playable Ads for User Acquisition: The Admiral Media Guide to Interactive App Creatives | Admiral...

Playable ads are interactive ad units that let people try a simplified app or game experience before installing. A short interaction ends with an invitation ...

admiral.media
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