Katelyn Bourgoin 🧠

Most experts don’t need a bigger content marketing budget to get clients They need a bigger idea Ideas = leverage

Hill I'll die on: If you wanna build your personal brand... you need to share more PROOF Yes, it's uncomfortable Yes, it can feel cringey Yes, it works Assume no one knows your background (because most don't) and everyone is skeptical (because they are) Proof earns trust

I pre-ordered my copy of Zero-Click Marketing months in advance... I knew @amandanat and @randfish would bring the sauce, but somehow it’s even better than I imagined. This is a new must-read for marketers 👀

I really want to build a little guest house / podcast studio on our property. So I guess I need to start a podcast, huh?

A masterclass in messaging right here: > Solves a painful problem > Concrete language > Distinctive brand > Clear ask 10/10 - No notes

The true flex isn’t getting what you want It’s wanting what you’ve got (Aka: Gratitude)

People fantasize about winning the lottery and retiring early But what they actually want is to find work they won’t need to escape from

In saturated markets sameness can feel like safety. But it’s actually the riskiest thing you can do. You’ve gotta fight to find a difference you can own.

People who don’t use AI in their work are like the new vegans. How will you know they don’t use it? Ohh. They’ll tell you. It’s basically their whole identity 😂

I've put off starting a podcast because all the post-production promotional stuff felt so overwhelming Looks like I have no excuse not to start now @RiversidedotFM's agents look insane 🤩

It's easier to sell opportunity than improvement. People will line up to learn how to become a ghostwriter or start a “passive income” business. Yet 97% still fail. Why? They bail as soon as it gets hard, chasing the next shiny object and promise of “easy money”. That’s why I sell to people who know it will be hard. Because those are the people who will show up to do the work anyway. There are far fewer of these people, and they buy differently than the hopeful newbies. But they'll also pay a lot more for results. And they’ll actually do the work to get them.

Ambitious entrepreneurs: If you want to earn bigger money and make a bigger impact, you need to lead with… A bigger idea.

My biggest business wins all started by thinking in public. Stop hiding. The growth hack you want is already in your head.

Yesterday I was digging through old files on my computer and found a screenshot of my first agency’s homepage… I built this website myself wayyyyy back in 2010. But I guess I secretly knew what was coming. The company mantra? “Rebel against mediocrity” 16 years later… and that message has never been more urgent than it is now. Keep up the good fight, rebels! (Also, did you see that em dash? Guess I was a bot back then and didn’t even know it)

Mass-appeal content gets likes Authority content gets clients

I planned a post to promote my new @beunignorable Messaging Sprint today... but it sold out in 31 hours So here's a pic of two platypuses wearing fedoras instead. Enjoy!

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