Who won #SS27 Womenswear on social? Our insights teams at Karla Otto and Lefty joined forces to unpack the data, dive into the undercurrents and highlight the trends shaping the future of luxury communications and influencer marketing. Download the full SS27 Womenswear Roundup now: lnkd.in/eYzNHrBh #faye #linglingkwong #ormkornnaphat #bright #choisan

#hm made an unforgettable return to the runway at #LondonFashionWeek, unveiling its AW26 collection with a star-studded presentation at Olympia London. Directed by #NickKnight with #SHOWstudio, H&M&YOU&I brought together fashion, music and culture, with #Labrinth scoring the show and surprising the audience with a live performance. Brazilian ballerina #IngridSilva opened the show, followed by the first look from model and TikTok favourite #AlexConsani. In just its third year at #LFW, H&M is going head-to-head with heritage names like #Burberry and #AlexanderMcQueen -generating $7.6M in EMV and securing the second-highest ranking of the week, just behind Burberry. By combining Nick Knight’s creative direction with influential names like Alex Consani, the Scandinavian brand is cementing its place as a fashion-credible force at London Fashion Week. Read our full LFW SS27 insights in our new blog post: lnkd.in/ebWDUiGV #milephakphum #mile

Paris Fashion Week SS27 made history as the most visible Fashion Week ever, generating a record $795.6M in EMV (+59% YoY) 📈✨ Highlights: ▫️ #LinglingKwong & #OrmKornnaphat generated $200M+ for #Dior ▫️ #Schiaparelli entered top 5 with #Namping, #Keng & #TateMcRae ▫️ Cultural substance shined with #Valentino, #Chanel & #MatieresFecales (+795% YoY) Read the full #PFW insights: lefty.io/blog/paris-fashion-…… 👀 Full report with Karla Otto coming soon! #ParisFashionWeek #Lefty #EMV

One name defined #MilanFashionWeek SS27 online: #Faye Peraya. The Thai actress, a leading face of the booming ‘Girl Love’ drama genre, generated over $43.3M in EMV for #Ferragamo across 26 posts—lifting the brand’s visibility by a staggering +1179% YoY and taking the 1st influencer spot. But SS27 was a story of two halves: while APAC megastars and Thai front-row royalty drove record-breaking numbers, brands like #Prada, #Gucci, and #Moschino leaned into cultural icons, and industry insiders to build lasting clout beyond the metrics. Read our full MFW SS27 insights in our new blog post: lefty.io/blog/mfw-ss27 👀 Stay tuned for the full report in collaboration with Karla Otto.

#LFW SS27 showed that quiet momentum can speak volumes. Despite a 24% dip in overall Earned Media Value ($27.3M EMV), London proved its cultural weight isn’t tied solely to volume. @Burberry retained the number 1 brand spot, driving $10.8M EMV (over 40% of London’s total) with a curated FROW mixing APAC idols, Twitch creators, and local talent—plus a viral runway moment from Central Cee. High street powerhouses like @hm elevated everyday fashion through strategic partnerships ($7.6M EMV), while non-traditional voices from Twitch to niche sports took center stage. In a season defined by craft, heritage, and intentional silence, the brands cutting through are the ones investing in cultural depth rather than pure noise. Read our full LFW SS27 insights in our new blog post: lefty.io/blog/lfw-ss27 👀 Stay tuned for the full report in collaboration with KARLA OTTO. #BrightVachirawit #marlon3lg #milephakphum #kojimukai

Looking to promote a finance-related product? Explore our curated list of financial influencers changing how we learn about personal finance: from index funds to budgeting tips - and making financial literacy accessible to all 💵💳 Get full list: lefty.io/blog/top-financial-… #financialinfluencers #lefty #finance

Too many creators. Too many opinions. Too much back-and-forth. That’s influencer casting, until Lefty steps in: ✨ Collaborate on creator shortlists in real-time, ✨ Rank and compare creators with data-driven insights, ✨ Forecast performance before you commit, ✨ Turn your final cast into a campaign in one click. From “who should we pick?” to “let’s go.” #lefty #influencercasting #influencermarketing

We watched Love Island UK too, and from an influencer marketing perspective, we have our own outcomes to share 👀 #lefty #loveisland #loveislanduk

Beauty is entering a new era. The old playbook is changing, and authority is being redistributed. Our latest Beauty Intelligence Report explores the three big shifts reshaping how beauty brands build influence, earn trust, and create lasting relevance. Download the report now: lefty.io/blog/lefty-beauty-r… #beauty #lefty #beautymarketing

From every brand, market, and region, all your data in one view. See how Lefty's Dashboard Reporting consolidates your performance data into a single report 📊 #dashboardreporting #influencermarketing #lefty

You know a good travel account when your maps app opens itself. These are the ones doing that to thousands of people right now: lefty.io/blog/top-tiktok-tra… Take notes for your next campaign! #travelinfluencers #lefty

Hundreds of boxes shipped. Hundreds of posts to find. Zero time to hunt for them all. That's beauty seeding for PR & Influence teams. Until Lefty's Campaign Management steps in: ✨ Auto-Capture logs every unboxing, GRWM, and swatch post in real-time, across all platforms, ✨ No more chasing screenshots or updating spreadsheets, ✨ One-click reporting. Live Reach, EMV, and Top Content, ready before the campaign even wraps. From unboxing to report in seconds. Every step is automated with Lefty.io. #lefty #seeding #beauty

The Beauty Intelligence Report by Lefty is officially live. 🚀 We analyzed $33.4 billion in EMV, 500 brands, and 11 categories over a full year to uncover exactly where beauty’s momentum shifted and why. The data revealed some massive polarization: 📈 Wellness surged 45%, while Masstige and Derma grew strongly. 📉 Niche Fragrance and Haircare Tools contracted, signaling a shift in consumer priorities. The common thread among the winners? The fastest-growing brands have abandoned the old playbook. They are highly platform-fluent, deeply community-led, and quick to shift their credibility away from a single source of authority. From TikTok’s emergence as the industry's dominant growth engine to the redistribution of power toward creator communities, our Insights team dug into every major force defining the market. If you're making decisions about platform strategy, influencer investment, or category positioning heading into 2026, this is the data you need. 👉 Discover more and download the full report: lnkd.in/eG5A3X6N #beauty #influencermarketing

Off the pitch, the competition is just as strong. We’ve rounded up our picks for the best-dressed football players — swipe left to see who made the list. PART 3 #worldcup #worldcup2026⚽️

Off the pitch, the competition is just as strong. We’ve rounded up our picks for the best-dressed football players — swipe left to see who made the list. PART 2 #worldcup #worldcup2026⚽️

Off the pitch, the competition is just as strong. We’ve rounded up our picks for the best-dressed football players — swipe left to see who made the list. PART 1 #worldcup #worldcup2026⚽️

From first outreach to long-term partnership, never lose track. See how Lefty’s influencer CRM keeps your relationships and performance data in one place 📊 Read more: lefty.io/features/influencer… #crm #influencermarketing #lefty

Every World Cup gets a breakout star. This year, it’s not even close — it’s Erling Haaland 🇳🇴 He scores like it’s nothing, sending five-time champions Brazil home. But the goals are only half the story. Off the pitch, Haaland has quietly become the tournament’s biggest internet personality — going viral for a full cowboy transformation in Dallas, a deadpan Southern-drawl prank on unsuspecting fans, and a sprinting meme that turned him into a horror-movie comparison overnight. Add in a surprise Hermès Birkin collection, a Chinese herbal tea endorsement nobody saw coming, and a hair tie brand he actually owns a stake in — and you get a player who’s somehow more entertaining off the pitch than most players are on it. Erling is genuinely enjoying himself, and the world can’t stop watching. Let’s remind ourselves why the internet loves him so much 💌 #erlinghaaland #norway #worldcup

Every World Cup gets a breakout star. This year, it’s not even close — it’s Erling Haaland 🇳🇴 He scores like it’s nothing, sending five-time champions Brazil home. But the goals are only half the story. Off the pitch, Haaland has quietly become the tournament’s biggest internet personality — going viral for a full cowboy transformation in Dallas, a deadpan Southern-drawl prank on unsuspecting fans, and a sprinting meme that turned him into a horror-movie comparison overnight. Add in a surprise Hermès Birkin collection, a Chinese herbal tea endorsement nobody saw coming, and a hair tie brand he actually owns a stake in — and you get a player who’s somehow more entertaining off the pitch than most players are on it. Erling is genuinely enjoying himself, and the world can’t stop watching. Let’s remind ourselves why the internet loves him so much 💌 #erlinghaaland #norway #worldcup