Lisa Raehsler

PMax without conversion data is a dartboard in the dark. 🎯 It optimizes to conversions, so it only works as well as your tracking and customer signals. Plenty of data: strong results. Not enough conversions: PMax best guesses. From my podcast AI Ads and Beyond

Remember Google Ads Aug 17 change? 🤔 > Budget-limited tCPA and tROAS campaigns now deliver closer to target. A $10 tCPA returning $5 conversions now aims for $10. How did that work out for you? Review your targets before 2027 planning. buff.ly/6eXt24K

I love, love this concept. More stuff seems to lead to more problems 😅 buff.ly/tJFS47b

Budget season reminder: more money won't fix a misallocated Google Ads account. Check these first: 1. Conversions per campaign for Smart Bidding 2. PMax buying your brand traffic 3. "Low performers" feeding the funnel buff.ly/x503eSd

I just wanted a snack. ChatGPT served an ad. Also Google Ads PMax’s new channel controls. 🏆 Smart ads, manual labor. AI ad features in this episode are switched on by default. Do you keep or cancel them? AI Ads & Beyond full episode buff.ly/qB8pcNK

ChatGPT ads went from a $200K minimum ad spend to zero in four months. What that means for PPC, plus where AI visitors go on your site, with Ross Djunisijevic of Little Data on my podcast AI Ads & Beyond - the write-up on Substack: buff.ly/StrEhQO #ppc #ga4

Free AI answers run on investor money. That has an expiration date. Ross Djunisijevic expects the answers themselves to become paid inventory, with paid links inside the response. 💫 New on my podcast, AI Ads & Beyond. See full vid: buff.ly/gQDwqvr #aiads #ppc

I have been speaking at conferences since 2012. US, Italy, Paris, India. I am going to write a memoir of my experiences. Not holding back. These experiences drive today how we perceive "experts". Have you been there?

Web traffic from ChatGPT skip the homepage. They land on comparison or prod detail pages, which can change where the ads should land! 💫 New on my podcast, AI Ads & Beyond, Ross Djunisijevic shares how to find them in GA4 Explorations. Full vid buff.ly/gQDwqvr #ppc #ga4

If your brand has a sentiment problem, skip Reddit ads. Brittany Sager of Seer Interactive on my podcast AI Ads & Beyond: "Reddit is a spicy ads platform... the Redditors are gonna light it up." ChatGPT ads carry the same risk. Seer's full takeaways: buff.ly/vwqLI9B

Clients ask for Reddit ads or ChatGPT Ads. Brittany Sager's rule: check brand sentiment before you spend. You can't control the conversation around your ad, and Redditors are spicy about a brand that doesn't belong. 😅 👉 Full ep from AI Ads & Beyond: buff.ly/bOtbqXE

AI is rewriting how PPC teams research competitors. Brittany Sager uses LLMs to mine competitor reviews for ad copy and checks who AI answers cite before spend on ChatGPT ads. #googleads #ppc full ep: buff.ly/bOtbqXE Latest from my podcast, AI Ads & Beyond.

Ad platform betrayal:your search terms report may not show what people typed in to search! Google calls it the "best approximation of the user's intent" for AI Overviews and other AI search results. Newsletter recap from my @HeroConf talk: buff.ly/Nmq5d2M

The AI doesn't have to be better than you to cost you your job. It only has to be good enough that the person approving your results can't tell the difference. That's the center of my new book. Good Enough to Replace You releases tomorrow. Preorder now. amzn.to/4cxVEeE

Google's AI Max picks which page on your site gets the paid click. Opt out is open today. Parts turn mandatory in February. Just another Tuesday of Google taking more control. My episode with Jeremy Rivera: #googleads #ppc youtu.be/l3UNwswQ-v0

❓ How does AI know what you want to buy before you've even started looking? 🛍️ I narrated my chapter, AI in Advertising and Marketing, for AI Everywhere, Volume 1, out now. Learn more and buy: bit.ly/4qmCy0N Happy listening!

The keyword isn't enough anymore. On Google's Q2 earnings call: "AI Max exists to catch searches too complex or ambiguous for keywords." The company that made its money on keywords now pushes the tool that runs without them. New edition: bit.ly/4ch1qkC

I broke down every Google Ads bidding type for @sejournal: how the auction works, what each strategy does, and when to use each one. Also incl the change coming Aug 17. 👇️ bit.ly/4z9mAez

Google Ads and paid social are a franken-monster. AI features bolted on, manual work still here, reporting missing. We break down what's broken. Check out my podcast AI Ads and Beyond, subscribe video or audio. 🎥 bit.ly/3Tr3MXx 🎧 apple.co/4fGTp9x

Your sales calls are keyword research your PPC ad account is missing. Joel Miller shared how: he ran 30 hrs of calls through a custom GPT. Graded them and used learnings to optimize. The latest episode of my podcast, AI Ads and Beyond. Watch full vid: bit.ly/44FisF1