Liz Farr retweeted
Agreed -
The aim of a pipeline is to move prospects along it, not making sure they’re happy being stuck halfway
"Maybe" is the most expensive word in sales.
It is where hope goes to die slowly.
Most reps are addicted to "happy ears." They hear "send me some info" or "circle back next week" and log it as a "Hot Lead." In reality, the prospect is just too polite to reject them to their face, and the rep is too weak to ask for the truth.
Pipeline is not a storage unit. It is a processing plant.
Liz Farr retweeted
- Find God
- Stack £££
- Learn Sales
- Have Children
- Homeschool Them
- Build a massive brand
- Move to the UK countryside
What did I miss?
I wish I knew when I was su1cidal in my early 20s how good life would feel in my early 30s
Liz Farr retweeted
Most salespeople hide behind tactics because it’s easier than facing the real problem: themselves
You think the game is process
Scripts. Lines. Tricks
“Bro what do I say?”
Like an actor with stage fright, voice shaking
Thinking a magic word will save you from the one thing you lack
Prospects can smell a script the second you open your mouth
What a prospect isn’t expecting on a call is TRUE CONVICTION
Sales is a transfer of energy
Doubt transfers too. Even faster.
The perfect script with no conviction will not make sales
And you can do everything wrong and still close deals with great conviction
Scripts make you competent (barely)
Conviction makes you dangerous
Don’t be the guy who memorizes a 12 page script but then crumbles on the call
The guy who’s a killer in practice but a loser when a real human speaks
That’s what happens when you obsess over the wrong thing
When you speak from true conviction:
- You sound like an expert, not like a rep
- You set the frame to be respected
- You lead without asking permission
- Your buyers feel SAFE
You don’t bust a call because you use the wrong line
You bust a call because you flinched whilst saying it
Closers who dominate understand this
They speak with a level of conviction that shatters doubt before it even forms
Give them real certainty and watch every ‘objection’ evaporate on contact
Buyers don’t buy perfection
They buy from the guy who makes regret impossible
Liz Farr retweeted
You’re wasting your potential.
You could’ve done anything today
Instead, you did nothing - again.
I played rugby this morning.
My sales students built their businesses.
You scrolled.
Don’t call it rest
You’re not resting - you’re rotting.
They’ll own the life you wanted
because they put work in on weekends.
Don’t worry lads
You’ll do the same thing next weekend too.
Liz Farr retweeted
The easiest way to sell to someone is to be seen as CREDIBLE,
the easiest way to gain credibility isn’t just to sound confident,
it’s to actually know your sh*t,
to be an undeniable product expert,
if someone is on a call with you, it’s for one of two reasons:
1) pain
2) they want to see benefit
Either way, they want to learn something, and your job is to teach them.
Make your mission to educate your prospects,
when they’ve got their pen out taking notes - you’re already winning,
you’ve crossed from “salesperson” to “authority figure”
stop pitching
start teaching
give value until it hurts, and you’ll never need to “sell” again in your life
Liz Farr retweeted
Every business coach right now is selling the same scam
“Pay them money, implement ads, post content and trust me bro the clients will come”
It’s rubbish and not actually the best way to grow a BUSINESS that sells to other BUSINESSES
The way to do that is to
do what companies did pre-“Covid”,
they hired armies of sales reps, people who’s only job was to pick up and hammer the phones,
The truth is brutal,
most businesses have spoken to about 1% of their target market,
they don’t have a pitch problem,
they’re simply not asking enough people,
sales is not refreshing Instagram hoping that strangers have DM’d,
outreach = control
outreach = freedom
it’s tougher in B2C, multiple other dynamics, but B2B sales? It will soon become the lifeline of the business
