#eyetracking specialists making hardworking communications work even harder.
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Joined March 2009
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Join our MD Mike Follett on stage along with Dom Kodak, Dan Larsen & Hannah Marshall at the Programmatic Pioneers Summit tomorrow from 12:40pm - 1pm!
#PPS2022#Programmatic#OOH
We now have a common currency of #attention across, and within, all the major media that allows for true like-for-like comparison. In an article for @TheMediaLeader Leader, MikeFollett, offers his insights on why #TV appears to be an ‘attention bargain’.
the-media-leader.com/why-tv-…
Join us tomorrow at @Mediatel_ 's Future of TV event! 🌟
Josh Barnett and Yan Liu from @TVisionInsights and @lumenresearch are talking on Alternative Measurement and Currencies at 2.10pm, Hall 1. 💬
bit.ly/3ivEoxB
Today’s the day! 🎉
With our #DriversOfAttention gearing up for the event, we thought we’d give you all a sneak peak of our virtual event venue…. and our fantastic panellists. 🙌
Excited? We thought so.
@MADFESTLONDON
live.remo.co/e/drivers-of-at…
We will be joining forces with @AvocetHQ to drive a new never-seen-before category of #attention. Our two companies will be merging to form @lumenresearch, with @1stPartyCapital leading a £3M funding round to help us expand across the US and Europe. 🙌
digiday.com/media-buying/avo…
Lumen Research retweeted
Why every #advertiser needs to be turning their #attention to the #gaming sector...
@lumenresearch @DigitalTurbine #GamingNews @TheDigitalVoice
#attentioneconomy #adtech
mediashotz.co.uk/astonishing…
Lumen Research retweeted
Why every #advertiser needs to be turning their #attention to the #gaming sector...
@lumenresearch @DigitalTurbine #GamingNews @TheDigitalVoice
#attentioneconomy #adtech
mediashotz.co.uk/astonishing…
Lumen Research retweeted
How much attention do in-game ads actually get? A lot! We worked with attention measurement agency @lumenresearch to examine in-game mobile ads performance and attention. Check out the results on @exchangewire ➜ exchangewire.com/blog/2022/0…
Lumen Research retweeted
Attention measurement agency @lumenresearch has teamed up with @DigitalTurbine, an end-to-end mobile platform delivering video ads via leading app publishers, to examine in-game mobile ads performance and attention...
ow.ly/zZse50K4jqp
Watch the interview:
bit.ly/3Bb3okP
Watch Mike Follett in an exclusive interview with @TheDigitalVoice LIVE from @MADFESTLONDON as they discuss brand measurement, why attention is the most important thing in advertising, and what @Lumen is doing to stay ahead of the curve.
Watch Mike Follett in an exclusive interview with @TheDigitalVoice LIVE from @MADFESTLONDON as they discuss brand measurement, why attention is the most important thing in advertising, and what @Lumen is doing to stay ahead of the curve.
Lumen Research retweeted
Amelia Wallis from @lumenresearch gives an exclusive first look at our latest ‘Attention to Cinema’ research project #CinemaShowcase
Lumen Research retweeted
Was a total pleasure to speak at the @MADFESTLONDON for the Centre for Attention Studies @KingsCollegeLon Fantastic speakers and interesting questions. Thanks to @lumenresearch for hosting.
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Are you at MAD//fest today? Lumen are taking over the attention stage ALL DAY today and we want to see you there.
We’ll be chatting all things attention from unfair share of attention to cost and value- this is one you won’t want to miss out on.
Lumen Research retweeted
Teads Partners With Lumen Research To Offer Attention Measurement To Clients Globally ow.ly/8pMl30smGEQ @Teads @lumenresearch #martech #marketing #Technology #Teads #Lumen #MarketingTechnology
Lumen Research retweeted
Lumen research announce their partnership with @Teads! Our brilliant clients over at @lumenresearch have signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. 🤝🌎
bit.ly/3tY4XON
Lumen Research retweeted
Ahead of #CannesLions, we are very excited to announce the Teads Attention Program.
Launching with @AdelaideMetrics, @realeyesit and @lumenresearch, Teads' unique approach incorporates all 4 key drivers of attention.
Read more about the program here: hubs.li/Q01dQ32s0
Lumen Research retweeted
Attending #CannesLions2022? Join us for panel discussions with partners TikTok, @UMG, @FIFAcom, @VICE, @FinancialTimes, @euronews, @lumenresearch, @Scope3data & more as we explore #MeaningfulMedia in today’s complex media ecosystem.
ow.ly/kT5150JvP0L
#HavasCafe
Lumen Research retweeted
"@lumenresearch & Seedtag’s research 2021 revealed three times more engagement on contextually targeted ads in comparison to the older, IAB standards." mediacatmagazine.co.uk/back-… via @mediacatmag
Lumen Research retweeted
#HavasCafe - Jon Waite & Ben Downing will be hosting a discussion w/ Mike Follett of @lumenresearch & Anne Coghlan of @Scope3data on utilizing attention metrics with a focus on sustainability & better media experiences.
ow.ly/54H450JvO95
#meaningfulmedia #CannesLions2022
