We help technology, SaaS, and software companies of all sizes drive traffic & sales with SEO
Joined July 2023
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AI Overviews are changing how SaaS buyers move through search.
A brand can be recommended, but the next click may go to a citation, another search, a branded ad, or nowhere.
We wrote about why this creates a new SEO/GEO attribution problem:
madx.digital/learn/your-bran…
SEO compounds.
AI visibility doesn't, unless you keep going.
Rankings help. But 38% of AI Overview citations come from outside the top 10.
Presence is an ongoing job now, not a one-off win.
madx.digital/learn/seo-compo…
62% of AI Overview citations don't rank on page 1.
31% don't rank in the top 100 at all.
Ahrefs data - 4 million citations.
SEO and AI visibility are two different problems now.
A prospect asked why they disappeared from AI answers.
Rankings were fine. Traffic was stable. Nothing looked broken.
They'd just stopped being mentioned in the places AI actually pulls from.
The web moved on. They didn't.
madx.digital/learn/seo-compo…
More pages won't fix AI visibility.
AI prefers evidence, not volume: clear brand entities, repeat mentions across trusted third‑party sources, and extractable formats (listicles, reviews, comparison blocks).
Ahrefs: only ~38% of AI‑cited URLs sit in the top 10 organic results
AI visibility is moving from awareness to pipeline.
Semrush (2025): AI Overviews are showing up more on commercial & transactional queries.
If you only track rankings & traffic, you’re missing revenue signals.
Start measuring how often you’re mentioned/cited in AI answers.
Digital PR used to be about backlinks.
In AI search, third-party mentions are the product.
Wix found 80.9% of cited listicles in professional services were neutral third-party content - not brand-owned.
AI doesn't trust you describing yourself. It trusts others describing you.
Most brands think AI Overviews rank the “best” site.
They don’t.
Visibility comes from:
Third-party mentions
Coverage across multiple sources
Buyer-intent query alignment
Your site is just one input.
Here’s what actually drives selection:
madx.digital/learn/why-your-…
Shortlists in B2B are typically 2–3 vendors.
AI tools and review sites now generate those lists instantly.
If your brand isn’t visible in comparison and alternative queries…
You’re excluded before sales enters the conversation.
Traffic won’t fix that.
Whats should you be tracking in SEO as a b2b SaaS marketer?
madx.digital/learn/why-b2b-s…
Here’s a problem our team proposed:
SEO dashboards treat all keywords equally.
The market doesn’t.
“What is CRM” and “HubSpot pricing” are not the same asset.
One builds awareness.
The other closes deals.
Most teams optimise for the first.
Revenue lives in the second.
Why traffic is a weak metric for B2B SaaS
Traffic doesn’t equal pipeline
The real questions:
- Did branded search increase?
- Are you mentioned in AI answers?
- Are bottom-of-funnel pages converting?
- Can you tie it to revenue?
Visibility without attribution is noise.
What is GEO in B2B SaaS marketing?
GEO = Generative Engine Optimization.
It focuses on influencing how AI platforms retrieve and reference your brand during commercial searches.
Traditional SEO chases clicks.
GEO chases citations in AI answers.
Different KPI. Same Goal.
Your homepage H1 isn’t a branding billboard.
If it’s just ProductName™ + a long subhead, you’re making visitors work to understand what you sell.
Write the H1 for clarity:
Category + audience + outcome
Put the brand in the subhead.
madx.digital/learn/your-home…
Does SEO still matter for B2B SaaS in the AI era?
Yes.
AI systems still rely heavily on:
- Search engine rankings
- Authoritative domains
- Third-party mentions
- Structured, crawlable content
- AI changed retrieval layers.
It didn’t delete authority.