Changed your audience and your cadence in the same peak week? Brad Gurley of Customer.io says start with the logs, then the less engaged contacts you brought back in. From our latest Deliverability Academy.

40% of survey respondents call staying out of spam a top deliverability challenge. Worrying about spam complaints ranked near the bottom, which is a little ironic. If spam is the problem, watch your complaint rate.

How do you stop spammers without catching real businesses in the same net? MJ Sohn from Shopify and Jonathan Torres got into the trade-off in the latest Email’s Not Dead.

Omnisend’s old provider emailed a highly technical domain confirmation straight to Omnisend’s own customers. Onboarding stalled. With the Mailgun Send API, that flow is gone, and Omnisend now sends more than 2.5 billion emails a month.

BFCM is coming. If you've been having deliverability issues, now's not the time to make things riskier. Here's a clip from Deliverability Academy where we break down how to handle the busiest time of year:

51% of senders using DMARC are now enforcing policies of quarantine or reject.

Missed our Black Friday Deliverability Academy session? Here’s the recap: what to watch in Gmail Postmaster Tools before peak season, and what to do when things go sideways 👇

Spam used to look like a spike: a new IP, a huge burst of volume, blocked. On Email’s Not Dead, MJ Sohn of @Shopify explains what abuse looks like now, and how it flies under the radar.

28% of senders who don’t use DMARC admit they don’t know what it is. DMARC tells mailbox providers what to do when mail claiming to come from your domain fails authentication.

Google pulled the reputation score from Postmaster Tools right before peak season. Our latest Deliverability Academy covers how to get through BFCM without it.