Write better Kopy at https://nitter.gq/t.co/UdmBCMvXUj and get marketing ideas for it at https://nitter.gq/t.co/LEbZ943zrj. Newsletter out every Friday.
Austin, TX.
Joined March 2009
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Marketing is just getting your message in front of someone's face.
A funny thing about emails is people will send out ONE SINGLE PROMOTION to their email list, and then stop, thinking everyone has seen it already.
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"My job as a marketer is not to make 30 bad things, but to make 1 good thing."
- @bkotlyar
Overheard quote about building with AI vs by hand.
I made a video where I walk you through my setup and explain what I do with each tool. Hope you find this useful and learn about another tool!
• Ahrefs: SEO and AI search research.
• Kit: Sending newsletters and marketing emails.
• Camtasia: Recording and editing videos.
• Zoom: Client calls, consulting, and screen sharing.
• Buffer: Scheduling social media posts.
• AI tools: ChatGPT, Perplexity, Grok, and Gemini for research/images.
• SwipeFile: Collecting great marketing examples and finding ideas.
• Stripe: Taking payments.
• Google Workspace: Email, docs, spreadsheets, and Gemini.
• Slack: Communicating with my team.
• Invision Community: Running my community forum.
• Calendly: Booking calls and consulting sessions.
Here’s the video: buff.ly/uBGXfAe
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Marketing is figuring out how to get your product in front of people's faces.
Every stage of a founders journey includes this process of constantly figuring out how to get in front of more and more faces.
h/t: @ebe.xyz (IG)
I've noticed this weird paradox in AI.
It's now easier than ever to create a blog post, build software, or launch a tool.....cool!
But AI also makes it easier than ever for people to bypass all those things.
• We did a very early bday weekend for me (too many other events to do any other time) and went glamping!
• This makes me laugh every time I walk by this food truck!
• My little guy looks like a train conductor in this
• He's also able to crawl around and get in weird places now!
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• Carrying this guy around on the Tush Baby
• I need to get him his own cowboy hat 🤠
• Picking up some s'mores with mom
• Baby & Dad by the fire
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This is Matt Groening's mother (he was the creator of The Simpsons) and her obituary totally explains so many things in The Simpsons!
- Her name was Margaret (like Marge Simpson).
- Her maiden name was Wiggum (like Police Chief Wiggum).
- She lived in Portland, Oregon or Everett, Washington which The Simpsons is based off.
- Her husband was named "Homer."
- Her older daughter was Patty (like Marge's sisters Patty & Selma)
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This is a fun chart showing how common your birthday is.
The darker your birthday, the less common it is!
h/t @todayyearsold
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The classic "Us Vs Them" comparison is a great way to showcase your product!
Here's an example of a live "Us Vs Them" ad comparing a big bank with a newer app.
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I've been thinking about this more and more:
If I rawdog a piece of writing with no AI, I can make something that's totally unique and exactly what I want in ~2 hours.
If I use AI to write it, I end up prompting and correcting a bunch, and come up with something that's "acceptable" but not exactly what I want.
"AI Foam" is a great term for this type of output.
What I dislike more than AI Slop is what I call "AI Foam".
It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.
AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.
AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.
I call it AI Foam because it lacks shape and substance.
In 2 hours with AI writing I’ll end up with acceptable-but-not-mindblowing AI Foam.
But with 2 hours of manual writing I get exactly what I want. The downside is I need more brain tokens and concentration. The upside is I created 100% exactly what I wanted. These posts seem more like to last years.
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AI Writing
- Pros: Don't need to think as much. Pulls examples quickly. Makes pretty graphs.
- Cons: Have to prompt/correct a bunch. Often doesn't create lasting shareable content.
Manual Writing
- Pros: Get exactly what you want. Can make articles that last years.
- Cons: Hard. Takes longer. Have to use brain.
If I gave you 2 hours to make a blog post on a subject, do you think you'd do better either:
81%Using AI to create it
19%Make a post 100% manually
32 votes • Final results 2
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I love seeing posts like this that teach you a little something....
...but with AI you can take these type of posts further, like I wanted to see what each principle means in terms of copywriting in a fun drawing form, and this it what it gave.
h/t Kenny Song
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This is so true....if you follow this Brainrot Maxxing Guide you'll DEFINITELY have a bad day!!
Funny enough the way to have a good day is do the opposite of these!
(ok maybe it's not a perfect example but you get the point).
@iampascio
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