@nielsen

Powering a better media future for all people.

 Global 🌎
nlsn.co/6005JMfvS
Joined August 2008
  • Tweets23.7K
  • Following1.4K
  • Followers182K
AI is now part of nearly every marketer’s day. Our annual marketing report surveyed 1,200 marketers across six countries to map out what’s next for 2027. Here’s what’s inside 🧵
5
3
5
1,080
Get the full report: nielsen.com/insights/2026/20…
415
Chapter 3: Trends to watch. 41% of consumers call any video “TV.” Creators, co-viewing and sports are redefining where everyday attention goes.
31
Chapter 2: Brand awareness, bottom line. Awareness and acquisition top marketers’ priorities for 2027. The challenge is connecting visibility to measurable results across more channels than ever.
45
Chapter 1: Navigating the AI era. Nearly 90% of marketers use AI in their workflows, and AI is now the advertising norm.
105
The scoreboard only tells half the story. 🏈👀 The AP Top 25 this week saw a shake-up. But did the viewership rankings follow? Despite dropping 12 spots in the AP Top 25, Texas held on as the most-watched team with 8.398 million viewers.
1
1,366
Here is the full top 5 viewership rankings Texas: 8.398 million viewers Ohio State: 7.460 million viewers Oklahoma: 6.274 million viewers Alabama: 6.238 million viewers Indiana: 6.033 million viewers
1
1
625
Did your team make the cut? 👀🏈
448
The final whistle was just the start ⚽ The World Cup is over. The audience isn’t… 📺 66.4M U.S. viewers for the final, a record 📈 75.2M U.S. soccer fans, up 13% in a year 🔥 MLS up 55% among men 18-34 since the tournament (Fox/FS1) Read about the data: frontofficesports.com/articl…
1,208
The radio goes where your audience goes. 🚗 65% of adult radio listening happens outside the home, rising to 73% during weekday drive times. Your audience is already listening. Are you there? Find out more nielsen.com/solutions/audien…
1
1
842
Data becomes impact when it informs your next move. Step inside the Nielsen Media Intelligence Lab in NYC: nielsen.com/media-intelligen…
1
834
Grab the popcorn and hide behind the sofa. Horror season is here 🎃🍿
3
2
1,177
See what else made the top 10: nielsen.com/insights/2026/ho…
1
334
Shorter windows from box office to streaming mean this year's theatrical releases are already in living rooms. Sinners is leading the way.
246
Market size doesn’t dictate fandom. The NBA’s most passionate fan bases, per the new Nielsen Scarborough NBA Fandom Index: 🥇 Oklahoma City (241) 🥈 Cleveland/Akron (195) 🥉 Memphis (189) 4️⃣ Indianapolis (178) Full top 10 👇 nielsen.com/insights/2026/he…
1,016
The annual Red River Rivalry ended in an upset, with unranked Oklahoma taking down #1 Texas. 🤘🏈 But the TV viewership told a different story. 👀
1
1,650
For the FOURTH week in a row, Texas leads the rankings with 9.253 million viewers. 🥈 Wisconsin: 7.623 million viewers 🥉 Ohio State: 7.421 million viewers 4️⃣ Oklahoma: 6.720 million viewers 5️⃣ Georgia: 6.235 million viewers
2
669
The season is heating up, and fans are turning in! Who do you want to see in the Top 5 next week?
450
Data points turn into impact when it informs your next move. That’s why we built the Nielsen Media Intelligence Lab: our new, fully immersive experience unveiling how we turn media noise into clarity. And clarity into action. Step inside: nielsen.com/media-intelligen… #Nielsen #MediaIntelligence #NYC
946
Load more