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The ProductCon San Francisco agenda is live and all about building better products faster with AI 💥
Live on stage 🎤
💥 Amjad Masad, CEO at Replit
💥 Shiva Rajaraman, CPTO at MrBeast
💥 Jeetu Patel, President and CPO at Cisco
💥 Ajay Arora, VP of Product at YouTube
💥 Diana Kimball Berlin, GM at Gamma
💥 Dheerja Kaur, CPO at hims & hers
💥 Carlos Gonzalez de Villaumbrosia, CEO at Product School
💥 Jeff Chow, CPTO at Miro
💥 Ben Haefele, CPO at Webflow
Our final speakers will drop next week!
This is the best AI conference for Product Leaders, with 1,500+ attending in person and 10,000+ online.
Get your in-person or free online ticket now: productschool.com/productcon…
Forward deployed engineers are the hire every big AI lab wants right now, and very few people have done the job.
The work starts where the demo ends. You move into the customer’s company, get the AI running on data that can’t leave their building, and stay until their team can run it without you.
Anthropic alone has put $100M into training 10,000 of them by the end of 2027.
If you already ship code, you’re halfway there. The other half is a compliance team saying no, a data stack nobody documented, and a customer asking who maintains this after you leave.
That other half is what Forward Deployed Engineering, our new course, is built around.
Cohort 1 starts December 1.
Save your seat: productschool.com/courses/fo…
One AI Builder with a fleet of agents now ships what a whole product team shipped in 2024.
You prototype in minutes and push to production the same day. You wake up to work your agents finished overnight. Discovery, experiments and QA keep running in the background without you.
What’s left for you is the part no agent can do: deciding what’s worth shipping.
Shiva Rajaraman, CPTO at @MrBeast, on The Product Podcast:
“You become a canvas for other people’s creativity. You’re not the source of that creativity yourself.”
Most of his career was building platforms that serve creators. At MrBeast the product is the output.
That lets him get deep into the workflow and change it. On a platform, that’s really hard.
Shiva Rajaraman, CPTO at @MrBeast, on The Product Podcast:
“Our product is the output, not just the platform that enables the output.”
Every video goes through a product review before and a retro after. An issue spotted on set at midnight becomes a meeting that night, a prototype, and a live feature by morning.
They stopped using enterprise SaaS three months ago and started building their own tools instead.
Shiva Rajaraman, CPTO at @MrBeast, on The Product Podcast:
“Our product is the output, not just the platform that enables the output.”
Every video goes through a product review before and a retro after. An issue spotted on set at midnight becomes a meeting that night, a prototype, and a live feature by morning.
They stopped using enterprise SaaS three months ago and started building their own tools instead.
Forward deployed engineer is the hottest job in AI right now, and we just launched a course for it. 💥
These are the engineers who go inside a customer’s business and stay until the AI they built is part of how the team works.
In the course you run that whole engagement. You diagnose what the business needs, cut the workflow before you automate it, earn access, roll out in stages, and hand over something the customer owns.
It’s built for engineers who want to make the product calls as well as write the code.
Forward Deployed Engineering. First Cohort starts December 1.
Find out more: productschool.com/courses/fo…
Tomorrow is the day 💥
Product School is partnering with SpaceX Super Intelligence to host a free workshop on Grok Bot for PMs.
Shub G. is a Product Leader at SpaceX, and runs several Grok Bots every day.
He’ll be demoing his favorite workflows live and sharing best practices for building better products faster.
The workshop will be delivered live online tomorrow, Thursday, October 22 at 10am PT.
🔗 Get your free access here: app.productschool.com/?path=…
If you can’t join live, register anyway and we’ll send you the recording afterward (+ you'll get access to all future workshops 🤫)
The PM who can ask the codebase what the product actually does stops waiting on engineering for answers.
That’s one of five things Codex for PMs changes about the job. The others are reading every customer interview in one sitting, checking a metric against the rows behind it, handing engineering a working prototype instead of a doc, and putting your weekly checks on a schedule.
You won’t write or read a single line of code.
💥 The first cohort starts in exactly one week, on October 27, with Andrew Brenner, and only a few spots are left.
Grab your seat: productschool.com/courses/co…
On Thursday, skip the Grok Bot tutorials and watch a SpaceXAI lead run his own bots live.
Shub Gaur is Startups Lead at SpaceXAI and a former Senior PM at Shopify. He’ll show you the bots he relies on every day and break down the ones SpaceXAI uses internally.
30 minutes, free, built for product people.
Live · Thu Oct 22 · 10 AM PT · Free
🔗 app.productschool.com/?path=…
Deel SVP of Product on AI Agents Doing 600 Employees' Work & Adding $140M | Aaron Goldsmid xitter.cf/i/broadcasts/1YGNrbgDR…
📣 The ProductCon San Francisco recordings are live,
Every session from the main stage, straight from the CEOs and CPOs running product at the companies setting the pace in AI.
👉🏻 productschool.com/productcon…
Aaron Goldsmid, SVP of Product at Deel, on The Product Podcast:
“Software was the last artisanal craft. And that has changed.”
Deel found $140M in ARR through AI optimizations. Work equivalent to 600 employees, now done by agents.
Not a moonshot. Pennies that compounded because they could finally reach the things nobody had bothered to mention.
If you build with AI, you need a GitHub, and this Thursday we’re running our first ever masterclass to get you set up from zero.
Dejan Krstic, our CPO, goes from no account to an AI model working inside his repo in 60 minutes, and you build it live alongside him for free: app.productschool.com/signup
"Next quarter." "After this sprint." "When things calm down." We've heard all three, and so has your calendar.
$1,000 off all our courses ends tonight at midnight Pacific.
✨Enroll at productschool.com/courses
Offer extended 🎉
We gave you two days for $1,000 off all our courses. That wasn't enough, so you've got until Monday night.
Two years ago, PMs spent weeks writing specs and waiting on engineering. Now they prototype in an afternoon and start the day by reviewing what their agents shipped overnight.
If your week still looks like the old version, this is your window to change it. The offer closes Monday at midnight Pacific.
productschool.com/courses
And that’s a wrap! 🩵 ✨
ProductCon San Francisco. 1,000+ Product Leaders in one room. 10,000+ joining online.
Big shoutout to our amazing speakers:
💥 @amasad , CEO at @Replit
💥 @jpatel41 , President & CPO at @Cisco
💥 @ElenaVerna , Head of Growth at @Lovable
💥 @dianaberlin , GM at @GammaApp
💥 Shiva Rajaraman, CPTO at @MrBeast
💥 @villaumbrosia, CEO at Product School
💥 @dheerja Kaur, CPO at @HimsHersComms
💥 @jjchow , CPTO at @MiroHQ
💥 @benhaefele , CPO at @webflow
💥 Courtney Lessard, Director of Product at @YouTube
Thank you to everyone for coming in person or tuning in online. You made today so special!
$1,000 off all our courses, starting now and closing Friday 💥
That covers 11 live certifications, from Vibe Coding to Claude Code for PMs, Codex for PMs and Agentic Workflows and Loops, and more. Each one is taught live by AI product leaders, in small cohorts where you build alongside the instructor instead of watching a recording.
If today's ProductCon San Francisco sessions left you with a list of things you want to build....there is no better time than now!
productschool.com/courses
Closing out strong! Our last session for today is live right now: @jpatel41 , President and CPO at @cisco and @villaumbrosia live on the Product Podcast 💥
Diana Kimball Berlin @dianaberlin GM & at @GammaApp live now!
Closing out ProductCon San Francisco at 4:00 PM PT: Carlos and Jeetu Patel, President & CPO at @Cisco , on running product when a single decision touches multibillion-dollar businesses at once.
Watch free online: events.ringcentral.com/event…
Product-market fit doesn't stay found. @GammaApp had dozens of employees join over a hundred customer calls in a few weeks to keep earning it.
@dianaberlin , GM at Gamma, takes the stage at 3:40 PM PT.
Watch free online: events.ringcentral.com/event…




















