
We develop digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. #SocialMedia #SEO #design
Toronto
Joined February 2011
- Tweets24.6K
- Following1.3K
- Followers1.7K
- Likes1K
Pinned Tweet
For the fourth consecutive year, Reshift Media has been recognized by @Entrepreneur as one of the leading suppliers serving the franchise industry, ranking 2nd in the Marketing Agencies category in Entrepreneur’s 2026 Top Franchise Suppliers. reshiftmedia.com/reshift-med…
#AI shopping is moving beyond the app. #Amazon now lets select U.S. customers message Alexa to find products, compare options, track prices and complete purchases without opening Amazon.
buff.ly/nHUsfoy
Alt text is more than an accessibility checkbox. It helps people using screen readers understand your visuals while giving social platforms more context about your content. Sprout Social shares best practices for writing it effectively.
buff.ly/uYMWPEo
Another #YouTube UI experiment is rolling out. The test changes how light and dark modes are applied, keeping the video player and comments in Ambient mode while recommendations adapt to the user’s chosen theme.
buff.ly/mm2mXyb
#Edits is moving beyond the phone. #Instagram’s video editing app is now available on macOS, bringing a multi-track timeline, advanced color grading, keyframes and 4K watermark-free exports to desktop #creators.
buff.ly/oZ04yvZ
#WhatsApp is moving event planning beyond the group chat. A new #Events Home brings invitations and RSVPs into one place, while shareable links let organizers include guests who aren't on WhatsApp.
buff.ly/kQ2iAAv
Not every #SocialMedia metric deserves a spot in your report. Buffer highlights 12 metrics worth tracking and explains when each one can help guide content, audience, and business decisions.
buff.ly/rvEBkXt
#Reddit search is becoming a bigger opportunity for advertisers. Its new #ad test could help brands reach users researching products while also giving marketers another potential tool for influencing AI-driven discovery. buff.ly/jNxywAv
#WhatsApp is making it easier to turn existing photos into vertical content. Its new AI-powered Expand feature generates content around the edges of an image, helping users fill a 9:16 frame without losing the original composition.
buff.ly/dhK09hr
#YouTube’s navigation bar is getting a potential visual makeover. #Google is testing a floating design with a translucent appearance, though the experiment is currently limited and may not reach all users.
buff.ly/1bG2Rpp
Threads is turning a familiar engagement mechanic into another branding opportunity. Its new custom like test lets users personalize the visual that appears when someone likes their posts.
buff.ly/RzSA25W
User growth may be slowing on #Snapchat, but #engagement and monetization remain key bright spots. Spotlight posting grew 130% YoY, daily active viewers increased 40%, and Q3 revenue rose 14%.
buff.ly/Q2jBeHH
Could #Reddit search become the next opportunity for #advertisers? The platform is testing sponsored placements in search results, giving brands another way to reach users during product discovery. 🔎
buff.ly/8FZ0z9p
Small design details can make an app feel more responsive. #YouTube Music may be introducing animated playback icons, including smoother transitions between play and pause, plus animations for shuffle and repeat.
buff.ly/c8hoERC
Looking to add a more personalized touch to AI-generated videos? #Google Vids now supports custom avatars created from uploaded images, alongside its existing option to build an avatar from scratch.
buff.ly/4xY9AYC
#WhatsApp is making its AI experience more organized. 💬 Users can now create separate conversations with Meta AI, personalize each chat and switch between topics without digging through a single conversation.
buff.ly/qjgFhVx
#YouTube may be looking beyond video sharing. A new experimental project called Tamba reportedly includes social networking features like private profiles, group chats, voice replies, and the ability to share Shorts.
buff.ly/S0LDlGy
Better content decisions start with better #data. 📊 #LinkedIn’s expanded creator insights help users understand who’s viewing their content, which posts drive new followers, and what content people are saving or sharing.
buff.ly/aPwlisU
Everyone might be talking about #ChatGPT shopping, but a new study found it generated significantly less revenue than Google Search ads: searchengineland.com/chatgpt…
New research from Reshift Media reveals that UK franchise ownership search demand remained well above historical levels in Q3 2026, despite economic uncertainty and a significant correction from the beginning of the year: reshiftmedia.com/uk-franchis…
#UKfranchising #UKBusiness
What if you could turn a conversation into a video draft? #CapCut is bringing its editing tools to #ChatGPT, allowing creators to develop ideas, assemble a first cut and refine their projects through conversation.
buff.ly/N7xvSEg