Side.xyz

Marketing Nugget #001 Web2 markets to customers. Web3 markets to communities. If you’re not building loops of belonging, you’re not building at all.

x growth tip: 👉 the algorithm doesn't know who you are until you tell it 👉 niche clarity > posting volume 👉 reply to the people in your niche This is still what works. Go Build!

The X algorithm doesn't owe you a viral post Saw a creator go a whole month flat, then hit 2m impressions in one day! You can't predict which post hits, but you can control how many shots you take. Boring consistency beats clever timing. GB Siders 🧱

Pro tip for small creators: If I you're starting on CT, focus all your energy on becoming the best source for what's next in a few months rather than what's hot rn. Go Build, Siders 🧱!

Good content is always in demand. Real creators are always in demand. Lock in!🔒 GB Siders

What matters more when joining a new Web3 community?

What's your top 3 crypto wishlist for Uptober? I'll be reading the comments 👀

Hot take: Most "AI x Crypto" projects right now are crypto projects that added the word AI to raise faster. The real ones will be obvious within 12 months. The rest will quietly disappear.

Airdrops trained an entire generation of Web3 users to show up for money, not for belief in a project. That's not entirely their fault. It's the incentive structure we built. The question is what should a project today do with this knowledge?

Which Web3 Niche is criminally underrated on marketing right now?

The most underrated marketing channel in Web3 right now: 👉 your own community members' organic tweets. You can't buy that kind of trust. You can only earn it. GB Siders 🧱

Web3 marketing in one sentence: Stop trying to go viral once. Start trying to be consistent forever. Go Build 🧱

Free marketing advice for early-stage projects: Don't chase KOLs before you have 100 people who'd defend your project for free. Get the core right first. The scale comes after. Go Build 💪 🧱

3 signs your Web3 project is about to struggle with retention: 1. All content is announcements, zero conversation 2. Team never replies to community questions 3. Growth strategy is "get more followers" with no plan after that

GB Siders 🧱 Who's locked in for the week?

GB Siders! What are we building today? 😎

MoonPay absolutely dominated CT mindshare all week without a single KOL deal. They just sent real money directly to the community and let the community do the marketing. 👉 That's the whole Side thesis right there. $100K split between 100 KOLs = forgotten in 48 hours. $100K sent directly to your community = everybody is talking about you. The math has always been on the community's side. Side automates exactly this. Every day. At any budget size.

GB Siders! Apologies for any downtime you may have experienced when visiting the Side website. We're working on some updates to make it better, faster, and more efficient. It'll be back online very soon. Thanks for your patience 🙏

Only real builders can reply to this... 😎 Go Build, Siders

The Next Cycle Will Be Won by Communities, Not Hype Projects that built real communities during the bear market will define the next bull run. It's a Historical pattern: Every bull run rewards the projects with loyal holders over the ones that bought hype. The builders winning right now are not the loudest. There're the ones that kept showing up and built their community foundation. Infrastructure built now compounds when the market turns. Community depth is a real moat and right now, the builders doing it right are using tools like Side.xyz 👉 AI-driven rewards. 👉 Real behavior analysis. 👉 Community that sticks around. The next cycle rewards the infrastructure builders. Are you one of them?