How can travel brands turn browsers into bookers without relying on blanket discounts? At a Skift Global Forum 2026 roundtable presented by Bloomreach, executives discussed how timely, relevant engagement can strengthen loyalty during long booking cycles. Read the full recap: hubs.li/Q04BV35k0 In partnership with Bloomreach

Katie Smigelski, General Manager of Travel Products at Delta Air Lines, is speaking at Skift Aviation Forum. ✈️ Smigelski runs Delta’s travel add-ons business, including trip insurance and Delta Stays, Cars, and Cruises, and previously led SkyMiles Member Engagement. Register to attend and hear from Katie, presented by Delta: hubs.li/Q04CbSfZ0

Wyndham now feeds its rates straight to artificial intelligence booking agents, including Meta's Muse. Online travel agencies typically charge hotels 10% to 20% a booking. A direct booking costs about 5%, Morgan Stanley said. hubs.ly/Q04C7_N80

Who owns the traveler experience when connectivity fails? At Skift Global Forum 2026, Holafly’s Richard Trinder argued that airlines, hotels, platforms, and connectivity providers all share responsibility for keeping the journey connected. Read the full recap: hubs.li/Q04C7V5c0 In partnership with Holafly

Accor expects a flat fourth quarter, partly because of unrest in France and wars in the Middle East. France is Accor's largest market, with 23% of its room revenue. The Middle East brings in about 11%. Accor has seen "a bit of a pick-up in the cancellations" in France, Martine Gerow, its chief financial officer, said. She said forward bookings show nothing that concerns the company. Accor expects revenue per available room, a key hotel measure, to fall about 12% in the Middle East in the fourth quarter. It fell 3% there in the third quarter. Morgan Stanley analyst Jamie Rollo called the outlook "overly conservative." hubs.li/Q04C7-Jk0

Adam Schwab built Luxury Escapes from an Australian startup into a travel platform with more than nine million members. At Skift Commerce Summit, he takes on the call every growing travel company faces: where to invest beyond the core business, and what ends up costing more than expected. November 11, New York City. Register Now: hubs.li/Q04B-F9G0

Extreme heat is estimated to have caused more than 50,000 excess heat deaths in European towns and cities during summer 2026, according to two new peer-reviewed studies — and climate change is largely to blame.   Popular tourist cities faced criticism this summer for their lack of shaded spaces and air conditioning. But new analysis by Imperial College London and by the London School of Hygiene & Tropical Medicine shows heat is an increasingly important safety issue.  Europe’s tourism industry must figure out how to adapt — as a matter of safety, not just comfort. hubs.li/Q04C70kP0

“Stop spending time on repetitive things that attendees don’t see, and start reinvesting that time in experiences, event design, and culture.” — Amanda Cox, Vice President, Commercial Strategy, Marriott Bonvoy Convention & Resort Network at Skift Meetings Forum 2026 Get the takeaway here: hubs.li/Q04BCPGj0

Most travel companies in the Middle East have run an artificial intelligence pilot. Few can say who owns it after. At Skift Global Forum East, December 8–9 in Abu Dhabi, airline, hotel, and destination leaders will get specific about moving it from test phase to daily operations. Register Now: hubs.li/Q04BRMDb0

Hotel owners and operators may look at the same property and see two different measures of success. An operator can point to pipeline growth, distribution strength, and system scale. An owner is more likely to ask what those capabilities do for the hotel's economics. Skift Studio spoke with Wayne Williams, chief financial officer of Minor Hotels, about how capital exposure can shape investment decisions, what owners should look for beyond headline growth metrics, and why testing ideas with an operator’s own money can matter before those ideas are taken to third-party owners. Read the full article here: hubs.li/Q04zBGBH0 In partnership with Minor Hotels

Mark Zuckerberg called travel one of the 'top use cases' for @Meta's artificial intelligence agent, Muse. He is also weighing ways for Meta to earn a share of what it helps people book. hubs.li/Q04C3CJZ0

The travel industry is racing to embrace AI, but still struggling with fundamental questions of trust, coordination, and commercial returns. We surveyed executives at Skift Global Forum 2026 to understand where the industry sees opportunity and where its biggest concerns lie. Read our recap of the seven key findings: hubs.li/Q04C18TR0 In partnership with Travel Guard

Transatlantic travel is holding strong. But the rules of growth are changing. U.S. and Canadian travelers are moving in different directions. Shoulder seasons are gaining ground. AI is reshaping discovery, while connectivity remains a barrier. So where will the next wave of growth come from? Following the Skift Transatlantic Summit 2026, we unpack the biggest shifts shaping the corridor — and what travel leaders need to rethink for 2027. Read our full analysis: hubs.ly/Q04BTtl40

Certares founder Greg O'Hara called Poland 'the superstar' when asked where he would invest outside Western Europe. In 2025, 24.5% of people in Poland couldn't afford a week's holiday, down from 33.2% in 2019. hubs.ly/Q04BTzGr0

As affluent travelers spend more on experiences, the line between retail and travel is fading. Advisors who continue to treat shopping as a sideline risk overlooking one of the journey's biggest opportunities. Get the story here: hubs.li/Q04zrYrG0 In partnership with The Bicester Collection

Corporate travel to Saudi Arabia has nearly stopped. Riyadh's airport has been effectively closed to commercial flights since an October 10 missile attack, and Riyadh bookings for November and December are down 23.8% from a year earlier. hubs.li/Q04B-mYx0

Booking is building its own payments system in India and selling business travel to small companies. Local rivals have a head start: MakeMyTrip said 79,000 small businesses use its myBiz platform, up 19% from a year ago. hubs.li/Q04B-nmL0

Southwest Airlines cut its 2026 outlook to adjusted earnings of $2.60 to $2.85 a share, down from $4. It could pay up to $4.55 a gallon for jet fuel this quarter. hubs.li/Q04B-n8G0

Independent hotel brands don’t have to choose between scale and identity. Shared loyalty, distribution, and technology can help them compete with the major global groups while preserving the local character and direct customer relationships that set them apart. Watch the full conversation: hubs.li/Q04BTjjZ0 In partnership with Global Hotel Alliance

Airbnb is limiting what hosts can ask of guests at checkout. In a Tuesday email titled “Important Changes to House Rules,” the company told hosts that starting November 20, they can choose from seven standard house rules and are “generally not allowed” to ask guests to wash dishes, strip beds, or take out the garbage. It is the first time Airbnb has published a house rules policy that spells out which host requests are reasonable and which aren’t. hubs.li/Q04BZfQl0