Quantifying the future of travel. The official research arm of @skift. Follow us for data and exclusive insights on travel industry trends.
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We’ve put together a different kind of gift guide. No gadgets, no stocking stuffers — just Skift Research reports that explain where travel is heading and what travel professionals should be paying attention to in 2026.
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Fueled by a packed calendar of mega-events, the Middle East has emerged as the world’s top-performing travel region as the year draws to a close.
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New Hotel Loyalty Research:
This report maps the forces redefining loyalty today: the economics behind direct demand, the widening gap between membership scale and engagement, and the role of experiences, partnerships, and AI-powered personalization.
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It’s been an interesting year for hotel loyalty programs. To make sense of all the changes over the last few months, we turned to Ask Skift to make sense of our recent reporting and research. Click through to read and ask follow-up questions:
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What’s the latest update to the Skift Travel Health Index?
Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles.
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New Skift Research looks at the state of rental cars across the globe. The sector has rebounded strongly post-pandemic, generating $92 billion in revenue for 2024—a 23% increase over 2019 levels.
Get a preview here:
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New Research: India’s outbound travelers are growing in both number and net worth, and the Middle East is already their playground. To win the next decade, destinations must double down on weddings, luxury, and live events.
Watch the presentation:
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Hotel revenues are up, but profits are flat — and that’s a warning sign. The disconnect: Rising labor costs, maintenance, and utilities are crushing margins faster than revenue can keep up.
Get the full analysis in our new report:
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New this week from Skift Research is our Global Hotel Chartbook. 33 pages of facts and figures about the world’s largest hotel brands.
Preview it here: hubs.li/Q03RcBK-0
Can the U.S.-Europe travel corridor recover?
In this episode of the Skift Travel Podcast, our team unpacks the transatlantic slowdown – why over a million European tourists are skipping the U.S. and what it means for global travel.
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New Research: Global Hotel Chartbook 2025
Hotel brands are trading ownership for scalability through asset-light models, brand diversification, and expanding loyalty programs.
Read the full report: hubs.li/Q03PXKSx0
Our State of Talent in Travel report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty. See the disconnect between what workers want and what employers deliver.
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- The global cruise sector is expected to grow from $71 billion in 2024 to $78 billion in 2026, with the Americas leading in revenue.
- The market is highly consolidated, with the 'Big Four' cruise companies controlling 79% of global market share.
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The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.
Read the full report: hubs.li/Q03GXjbn0
New Research Preview: The Skift Travel Health Index for July 2025 highlights a globally resilient travel industry, growing moderately at 1% year-on-year despite geopolitical and economic headwinds.
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New Research: Hotel Technology Priorities 2025: Innovation, Integration, and Impact
Buy the Report: hubs.li/Q03DTGb40
How will the Fed’s meeting this week impact travel brands?
Wall Street will deliver the first verdict. Travel stocks would likely extend gains.
A cautious Powell risks the opposite: higher yields, weaker sentiment, and pressure on discretionary names.
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Skift Research isn’t just for staying informed — it’s for staying ahead.
From smarter strategy to sharper insights, our subscribers get the tools they need to navigate travel’s biggest shifts with confidence.
See what membership unlocks → hubs.li/Q03B6P2d0
It's here: State of Travel 2025 ✈️
The State of Travel 2025 report is designed to be your reference handbook for navigating the evolving landscape of the travel industry.
Download the report for free: hubs.li/Q03xGNGj0
