Attend Social Media Marketing World 2027 | April 1-3 | Anaheim, CA | 👇Follow our founder @mike_stelzner
The Marketing Jungle
Joined July 2009
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“The value that you get for this ticket price is unbelievable."
Hear why Maggie Carey calls Social Media Marketing World "the place to be." 👇
socialmediaexaminer.com/nm9x
#SMMW27
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New at #SMMW27: the Creator Track.
Learn from Derral Eves, Sean Cannell, Maria Wendt, Adley Kinsman & more. Then meet the marketers who hire creators.
April 1–3, Anaheim.
socialmediaexaminer.com/ngfl
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Dan Woodruff didn’t know what Social Media Marketing World was. A friend invited him. He went.
His takeaway: “Define what you want to get, and then come and get it.”
Who would you bring to #SMMW27? 👇
More info:
socialmediaexaminer.com/nm9x
She flew from Austin to California and met her neighbors. đź“Ť
Christina of LED Marketing on her favorite part of Social Media Marketing World: people who came to learn AND collaborate.
See you at #SMMW 2027 in Anaheim! 👇
socialmediaexaminer.com/nm9x
Chris wanted to come to Social Media Marketing World for five years.
He couldn’t justify it.
Then he showed up…and he’ll be there next year, too!
What’s held you back more, budget or the boss?
(Chris has a line for the boss. Watch to the end.)
Learn more about #SMMW27:
socialmediaexaminer.com/nm9x
đź‘‹-Jason
One word. 30,000 new followers.
A marketer changed her Reel hook from "homeowners" to "women who just bought a home." Same video, same offer.
Specificity stops the scroll.
Free guide:
socialmediaexaminer.com/w7xe
Social Media Examiner retweeted
Social Media Marketing World hasn’t had 3,000 people at the conference since before COVID. I have 7 months, 933 people committed, and no idea how to fill the gap.
So I’m coming to you.
I met with my director of marketing this week, and it became pretty obvious we need to try something different. Then it hit me: some of the wisest marketers in the world are watching this series. Why not just ask you?
So here’s the favor. If this were your conference and you wanted to get to 3,000, what would you do?
→ Leave one sentence in the comments, starting with “I’d...”
→ Read the other ideas, and if you like one, reply to it with the word “Yes”
→ Friday I tally the results
And to make it a little fun: if I use your idea and it actually moves the needle, I’ll take care of your ticket and your hotel.
I’ll be talking about the winners, and all the great ideas, right here on the porch.
This is Mike’s Thoughts from the Porch. So, what would you do? “I’d...” in the comments below 👇
#SocialMediaMarketingWorld #MarketingTips #FounderLife #SocialMediaExaminer
Almost every marketer is using AI now.
The harder question: are you actually getting better at it, or stuck in the same patterns you started with?
We built a free quiz that places you on one of five levels and shows you the one move that matters most for your level right now.
No pitch. Just clarity.
Take it here 👇
socialmediaexaminer.com/5czh
Last day. 50% off all Social Media Marketing World and AI Business World tickets ends tonight at 11:59 PM. Prices go up tomorrow.
All-Access covers both: 3 days of marketing training + 2 full days of dedicated AI sessions.
Refundable through October.
socialmediaexaminer.com/nm9x
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The math this week: at 50% off, one full-price Social Media Marketing World ticket now covers two people.
Bring a colleague, come back with a shared playbook, and start implementing the same week.
Built for small-business marketers. Taught by practitioners doing the work.
socialmediaexaminer.com/nm9x
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Social Media Marketing World: 3 days of hand-selected practitioners teaching organic social, paid media, AI, and strategy.
No panels. No pitches from the stage. Just tactics you can run the week you get home.
Tickets are 50% off this week!
Sale ends Friday, Aug 28 at 11:59 PM Pacific.
👉 socialmediaexaminer.com/nm9x
#SMMW27
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681 marketers told us how they actually use AI. Not the hype, not the guru predictions.
The 3rd annual AI Marketing Industry Report is here: which tools marketers trust, how they save time, what they spend, what worries them. 32 charts, free and ungated.
aisociety.socialmediaexamine…
Your AI prompts are great. That's actually the problem.
Prompting has a ceiling: nothing runs until you show up, and AI can't touch your real tools.
AI strategist Isar Meitis calls it the "operator gap." He broke down how to cross it on AI Explored.
Free field guide here 👇
socialmediaexaminer.com/zimx
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Social Media Examiner retweeted
I assumed AI would get it right the second time. It didn’t. And honestly? That was my bad.
Here’s what happened. I created this incredibly cool lead magnet from a podcast episode, and it came out beautiful. So I did another one — also really good.
Then I said, “Create a landing page.”
It was horrible. And I’m scratching my head thinking, “Claude, I thought you had this all figured out.”
Then I realized: I’m the problem.
I’m sitting inside a beautiful home right now. It wouldn’t look this way without an architect and a plan. AI is no different.
So I went back to a landing page I loved and said, “Create a template out of this.” And sure enough, it did.
That was the big unlock: treat AI the same way you treat people. When someone on your team does something really well, you say, “Let’s turn this into a standard operating procedure so it happens again and again.”
Most of us aren’t doing that with AI. And then we wonder why we’re not happy with the output.
So next time AI nails something, tell it to create a template or an SOP out of it — and it’ll get it right the next time.
This is Mike Thoughts from the Porch. Let me know what you think in the comments 👇
#AIinMarketing #MarketingTips #AIWorkflow #SocialMediaExaminer
Social Media Examiner retweeted
Anthropic’s Claude is going to be watermarking everything it creates. My first reaction was, “That’s not possible.”
Here’s the news: the European Union passed a law, and Claude will now encode everything it generates with a hidden signal only a machine can detect.
My honest reaction? Good luck with that.
Then I learned how it likely works — statistically, the model picks the second most likely word, and humans won’t notice because it’s just words that make sense. But AI can do the math and figure it out.
Someone tagged me on LinkedIn and asked what I thought. I said, “Good luck enforcing that.” Then I realized it actually is enforceable.
And that means this impacts me. I use AI to write captions, headlines, emails, sales pages, YouTube titles, articles. This impacts a lot of us.
So I sat with the real question: if the whole world is using AI to improve their work — and most marketers already are — does it matter if that work carries an invisible mark?
Here’s where I’m landing: I don’t think it matters. Even AI spell check or a light edit gets encoded. If we’re using AI for work... who cares?
But somebody cares — they passed a law. So let me ask you: do you care if AI can tell your work was made with AI, even though humans can’t? There’s a big discussion happening right now, and I want to know where you stand. Let me know in the comments 👇
#AIinMarketing #ArtificialIntelligence #AIWatermark #SocialMediaExaminer
Last year, I seriously considered shutting Social Media Examiner down. After 16 years of building, I was hitting brick wall after brick wall. And the story I kept telling myself was, "It's time to call it quits."
The narrative in my brain went something like this:
"Nothing is working anymore."
"You've been going at this too long."
"You're too old for this. It's time to move on."
And I was really, really close—multiple times—to just shutting it all down. AI was zooming past. Everything was changing rapidly.
And in my mind, I had already decided it wasn't going to work.
But then I started looking around. I noticed other people were actually figuring out how to make it work. So I did a little introspective analysis on myself.
And I said, "Maybe I'm the problem."
The moment I named the real issue—me and the way I was thinking—everything shifted.
The fear of failure literally lifted off of me. And I stepped into opportunity.
Here's what I discovered.
In the early days of my company, I had no idea what I was doing.
But in the latter days, I was trapped by my experience. The things I had always done built walls along the side of me, forcing me to move in only one direction.
Experience can be a trap.
When something works over and over again, you build a rut for yourself without even realizing it. I had to break those walls down.
I had to say, "No. I'm not too old. This is not the end. Remember what you did when you built it." So I jumped out of the rut.
I started experimenting. I started trying brand new things. And the moment I did, everything turned around. My energy came back. My excitement came back.
The truth is the brain is a very powerful thing—and we can get stuck in it.
Have you ever been stuck? What did you do to get out of it? I'd love to hear from you.
Nicole Leffer's AI demo died on stage. The platform went down mid-presentation.
She opened the same Excel workbook in a different AI, and it picked up exactly where it left off. Same agent, same memory, different brain.
Want to know how to build an AI workflow that survives outages, price hikes, and model changes? Download our interactive field guide. 👇
socialmediaexaminer.com/70wj
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Survey closes Sunday.
Bonus: Most people say the questions alone show them where their own AI usage has gaps.
A few minutes, real impact on the report.
surveymonkey.com/r/BDJ86FZ
What's one AI use case you keep putting off?
You don't need more AI tips. You need to know which ones actually matter.
The AI Business Society filters the noise every week: expert-led training, live skill-building sessions, a community working through the same challenges you are.
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What's one AI tool you keep hearing about but haven't learned yet?
