Today marks a watershed moment in driving mainstream awareness and adoption of Content Credentials — Google has joined the Coalition for Content Provenance and Authenticity (C2PA) steering committee.   Google will collaborate with other steering committee members (Adobe, The BBC, Intel Corporation, Microsoft, Publicis Groupe, Sony, and Truepic) to develop the technical standard for Content Credentials while also actively exploring how to incorporate Content Credentials into its own products and services in the future.  “In the critical context of this year’s global elections where the threat of misinformation looms larger than ever, the urgency to increase trust in the digital ecosystem has never been more pressing,” says Dana Rao, EVP, General Counsel, and Chief Trust Officer of Adobe and co-founder of the C2PA.  🤝 The C2PA, within the Linux Foundation, lays out the technical standards for digital provenance while the Content Authenticity Initiative (CAI) builds open-source tools based on the C2PA standards. The CAI’s cross-industry community is committed to adopting and advancing the movement to restore trust and transparency online, and we’re thrilled to continue empowering mainstream adoption. 🟡Learn more blog.adobe.com/en/publish/20… 🟡Join the movement contentauthenticity.org/memb…

NEW | “I’m optimistic in the coming years we’ll see the adoption of provenance technology, or what we call Content Credentials…and we’ll have a new kind of media literacy that focuses on context before you share something online.” – Andy Parsons, Sr. Director, Content Authenticity Initiative at Adobe 🟡 A big thanks to our fellow speakers and @TechCrunch Disrupt for having us on the panel, How AI Can Both Accelerate and Slow Down the Disinformation Economy. We're thrilled to continue the conversation! #TCDisrupt2023 xitter.cf/andyparsons/stat…

We are delighted to welcome professor Hany Farid, a world-renowned expert in the field of mis-, disinformation, and digital forensics as an advisor to the Content Authenticity Initiative. The CAI is an Adobe-led community of media and tech companies, NGOs, academics, and others working to promote adoption of the open industry standard for content authenticity and provenance. “We’re thrilled to have Hany join the CAI team in an advisory capacity, given his extensive experience in the field of image forensics and his highly sought-after expertise” said CAI Sr. Director Andy Parsons. Hany is a professor at the University of California, Berkeley with a joint appointment in electrical engineering and computer sciences at the School of Information. He is also a member of the Berkeley Artificial Intelligence Lab, Berkeley Institute for Data Science, Center for Innovation in Vision and Optics, Development Engineering, Vision Science Program, and is a senior faculty advisor for the Center for Long-Term Cybersecurity. His research focuses on digital forensics, forensic science, misinformation, image analysis, and human perception. He received his undergraduate degree in computer science and applied mathematics from the University of Rochester in 1989, his M.S. in computer science from SUNY Albany, and his Ph.D. in computer science from the University of Pennsylvania in 1997. Following a two-year post-doctoral fellowship in brain and cognitive sciences at MIT, he joined the faculty at Dartmouth College in 1999 where he remained until 2019. Hany is the recipient of an Alfred P. Sloan Fellowship and a John Simon Guggenheim Fellowship and is a fellow of the National Academy of Inventors.