The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy
UK 🇬🇧 work 🌍 globally
Joined January 2007
- Tweets60.3K
- Following4K
- Followers9.6K
- Likes10.8K
Pinned Tweet
Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. stuartbruce.info/#:~:text=NE…
ALT Screen grab of my handles on Bluesky, Mastodon, Threads and LinkedIn.
Stuart Bruce | The PR Futurist 💡 retweeted
RIP Sir Patrick - a proud Yorkshireman whose journey from Mirfield to international stardom showed the extraordinary power of creativity and opportunity. From his early love of Shakespeare, nurtured by teachers in West Yorkshire, he went on to become one of the world's most celebrated actors.
Beyond the stage and screen, he used his childhood experiences of domestic violence to raise awareness and support survivors.
Yorkshire has lost a legend - and one of its greatest ambassadors.
In lieu of flowers, memorial contributions may be made to:
Johns Hopkins Alzheimer’s Disease Research Center Fund
alzresearch.org/giving/
Alzheimer’s Foundation of America Caregiver Resources
alzfdn.org/donate/
Photo Credit: Tommy Garcia
I very rarely react to the death of celebrities. Patrick Stewart is different. A brilliant actor. A brilliant man. A Yorkshire man I once had the privilege of meeting. Huge regret I was working with him and never got a photo.
In lieu of flowers, memorial contributions may be made to:
Johns Hopkins Alzheimer’s Disease Research Center Fund
alzresearch.org/giving/
Alzheimer’s Foundation of America Caregiver Resources
alzfdn.org/donate/
Photo Credit: Tommy Garcia
Stuart Bruce | The PR Futurist 💡 retweeted
The funniest thing about Apple finally launching a touchscreen MacBook Pro isn't that Windows laptops got there first (that's low hanging fruit).
It's watching a company reverse course on something it resisted for years, knowing how fiercely people defended that position along the way.
There’s a much bigger lesson here about tech fandom.
Some thoughts on yesterday's Apple announcement:
👇
windowscentral.com/hardware/…
This is incredibly impressive by @dantomlinsonmp, who is in the Treasury as Exchequer Secretary & Growth Minister.
'The minister has very bravely offered to go through some of the charts from the budget'
@dantomlinsonmp joins @EdConwaySky at the screen to talk through the numbers behind today's announcement
trib.al/WOFfeba
📺 Sky 501, Virgin 602
I've recently revised my opinion on this. It is absolutely right that government (or any organisation) has its own photographers and shares its own content. But this should never be at the expense of photo-journalist pictures. I discovered last week it is, so now less supportive.
It’s yet again disappointing that British newspapers think it’s ok to use government-issued PR pictures thus making access even more difficult for independent news organisations. These are from this week alone including three front pages! #notphotojournalism
Stuart Bruce | The PR Futurist 💡 retweeted
I'm deeply disappointed that the Council's Planning Enforcement Team has decided to end its enforcement activity at The Sun Inn in Hunslet.
Following a structural survey submitted by the owner, officers have been advised that the interior of the building is no longer... – at Leeds, England
Stuart Bruce | The PR Futurist 💡 retweeted
Photo du Jour: Chancellor of the Exchequer @JohnHealey_MP prepares to leave No11 Downing Street with his Treasury team before delivering his first Budget to the Houses of Parliament. By Stefan Rousseau/PA
Stuart Bruce | The PR Futurist 💡 retweeted
Palantir’s critics would have you believe we have a monopoly on government technology spend, with one MP saying there are “tentacles here that stretch into so many corners of the British state” and comparing our business practices to “what drug dealers do.”
Last time I checked, there were 23 government departments. We have contracts with two of them. We also work with some police forces, the National Energy System Operator (NESO) and precisely one of nearly 400 local authorities in UK.
I’d love for us to do more, but let’s keep things in perspective.
Stuart Bruce | The PR Futurist 💡 retweeted
Leaves on the line, trying to make trains run on time and why Autumn can be a challenge - and what else we do to help you if you’re caught up in disruption.
It’s all in my latest @Substack article.
👉 substack.com/@alexhornbyrail…
ALT Northern train surrounded by leafy trees
Stuart Bruce | The PR Futurist 💡 retweeted
Devolution is growing out!
The government is now in the final stages of agreeing 10 new devolution agreements:
Mayoral Strategic Authorities for Devon, Plymouth and Torbay; Hertfordshire; Lancashire; Leicester, Leicestershire and Rutland; Stoke and Staffordshire; Surrey; Thames Valley (Oxfordshire, Berkshire and Swindon); and Wessex.
A Strategic Authority for Kent and Medway which will be Mayoral if the area’s Local Government Reorganisation outcome is compatible with this and Foundation if not.
This adds to Cheshire and Warrington; Cumbria; Sussex and Brighton; Hampshire and Solent; Essex and Norfolk and Suffolk.
And a single Foundation Strategic Authority for Cornwall.
Well done to all the local leaders and MPs, businesses and partners who have made the case and done the hard work on the ground!
#budget26 @mhclg
Excellent news. Can't think of anyone better to move cooperatives up the agenda.
📣 Budget day news 📣
Honoured to have been appointed as the Government’s Cooperatives & Mutuals Champion to work with the sector to help deliver plans to double the size of the mutual economy 🐝🇬🇧
@CoopParty @CooperativesUK @coopuk
Stuart Bruce | The PR Futurist 💡 retweeted
When John Healey was growing up his family moved from Malton to Rosedale in North Yorkshire. They had to hire a special removal van for the 26 pet rabbits the Healeys had. Will we see the Chancellor hark back to his childhood and pull a rabbit out of the hat in today's Budget?
Stuart Bruce | The PR Futurist 💡 retweeted
Amazing: journalist does journalism to discover something, and because everyone is so used to people living by press release, they literally can't believe the journalist found it out on their own.
holdthefrontpage.co.uk/2026/…
Well deserved.
Delighted to have five of my @NorthernAgenda_ toons featuring in Britain's Best Political Cartoons 2026! Here's four of them 👇
Stuart Bruce | The PR Futurist 💡 retweeted
Having daily driven both the Fold 8 and the iPhone Duo for a bit now, the front screen experience is night and day.
The Duo outer display basically feels like an iPhone mini with a leash on it. Tidy, great for quick triage, checking a widget or firing off a quick text, but iOS clearly wants you to unfold the thing the second you want to do anything real.
The Fold 8 front screen, on the other hand, is just outright fun. Proper usable width, no cramped typing, and One UI lets you treat it like a full blown powerhouse. Floating windows, split screen, zero babysitting. Half the time I do not even bother opening the inner display because the front glass does not feel like a compromise.
Apple built a glanceable cover reminding me of flip 8. Samsung built an actual phone.
Stuart Bruce | The PR Futurist 💡 retweeted
I was part of that charity ‘Strictly Come Dancing’ at the iconic Blackpool Tower. We were raising money for the brilliant @mndcampaigns .
Putting in effort (and training) to support causes he cares about is who @andyburnham is and we should absolutely applaud him for it . 🕺🏻🪩
Stuart Bruce | The PR Futurist 💡 retweeted
We’ve grown demand by 9m journeys since last year.
My first @Substack article talks about Growth, Ambition and #30by30
Take a look 👉 substack.com/@alexhornbyrail…
ALT Northern train crossing Knaresborough viaduct
Stuart Bruce | The PR Futurist 💡 retweeted
@BBCPolitics Is woefully compromised in its reporting. Wonder how this contributes to the growing number of licence fee refusers?
No 10 appears to backtrack on PM's freedom of movement referendum suggestion bbc.in/4zUwK2a
