I'm the love child of Bridget Jones and Captain Kirk. Principal of @BosparPR
San Francisco
Joined February 2008
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I'm trying to be cool, but all I'm thinking is "OMG: MY FACE IS ON A BILLBOARD!" This is just one AMAZING way @fivestarbank takes care of its customers. But there are many others. For example, Sergey Shikhvarg has come to my home for crucial signatures and was there for my book launch. I've never met a banker who's more available. Meanwhile Shelley Wetton and DJ Kurtze have been great PR partners. Special thanks to Mikayla Brettelle for making this happen!
Curtis Sparrer retweeted
youtu.be/lI1Ji03N8uU
Is AI getting your company’s story wrong?
In my conversation with Curtis Sparrerr @thatcurtis Principal at @BosparPR we discuss how businesses can improve their visibility in AI-generated answers, correct inaccurate information, and audit how their brand appears across AI platforms.
#AIVisibility #GEO #PublicRelations
Breaking news that’s breaking my heart: Yank Sing is closing its Rincon Center location! The final carts roll on 9/20. Stevenson Street carries on. But if Rincon Center was your spot, you've got one week to say goodbye.
Curtis Sparrer retweeted
Happy #InternAppreciationDay! 💜
We’re putting the spotlight on our four incredible Bospar interns:
⭐ Leif Simonelli, #PR Intern
⭐ Miranda Bowman, PR Intern
⭐ Gavin Wood, PR Intern
⭐ Adrienne Yahiro, #SocialMedia Intern
Thank you for all that you do! 👏
Curtis Sparrer retweeted
We did it again! 👏
Bospar took home a 2026 @CMIContent award for Best Insights-Driven #Marketing Strategy for our @RealSenseai campaign, “Seeing RealSense: Rescued from #AI Oblivion.”
🏆 Learn more about this accolade: bit.ly/4wRnOZI
I thought this was @TheOnion at first.
Curtis Sparrer retweeted
Heinz "Penalty Packets" are large format ketchup & mustard packets (because their consumers are always asking) with twice the amount of sauce (because this World Cup has already seen more red cards than the last two combined). #InventionInPR @CaseysCursor
foodnetwork.com/fn-dish/news…
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Earned #media is pivotal for #LLM indexation. 🗞️
Whether you’re searching @ChatGPTapp, @claudeai, or @deepseek_ai for information on your brand, #AI rewards consistency.
📽️ @thatcurtis shared more on what this shift means for #PR with @prweek: bit.ly/3QLuRUz
Curtis Sparrer retweeted
Two PR agency owners, Eagle Scouts and now authors! Check out @thatcurtis's book, "Game Face: Becoming a PR Detective" for the most effective way to explain what we do!
Curtis Sparrer retweeted
There’s a new sheriff in town, and it goes by the handle #AI Discoverability. 🤠
Whether you’re a startup or an established brand, a strategy for AI can lead to striking gold.
🏜️ @thatcurtis shares how to stake your claim in @airealized: bit.ly/4v8fmEJ
Curtis Sparrer retweeted
Bospar won the Silver Anvil Award for Best Small Agency at the 2026 @PRSA Silver Anvil Awards! 🏆
The Silver Anvil Awards celebrate the highest standards of performance in the #communications industry, and we’re honored to have been recognized for our achievements.
Curtis Sparrer retweeted
youtu.be/KeCSxOAdXVM
What happens when vague AI messaging collides with Wall Street expectations?
From the NYSE, I spoke with Curtis Sparrer @thatcurtis Principal at @BosparPR about why communication strategy is becoming just as important as technology strategy in the AI era.
We discussed the sharply different investor reactions to Meta and Alphabet earnings, the growing scrutiny surrounding OpenAI, and why specialized tech media outlets are playing an increasingly influential role in shaping the AI narrative.
A fascinating conversation about investor confidence, media relations, and the future of AI communications. #PR #InvestorRelations
Curtis Sparrer retweeted
Before the weekend starts, your #PushyUpdates need to be read! ✔️
Stay in the know with Bospar’s week, from being shortlisted for a @PRSA Silver Anvil award for Best Small Agency, building #media relationships, #AI’s expansion, and more.
📰 Swipe to get caught up!
Curtis Sparrer retweeted
What happened at the SF Press Club Awards Gala last night?
It's a good question since our show of over 300 journalists sold out in less than two days!
We've compiled the best parts!
PRWeek named @BosparPR a 2025 Best Places to Work winner!
From day one we made a bold bet.
Instead of pouring money into office space, we invested in people.
We believed a remote-only model would unlock stronger work, happier teams and better outcomes for clients.
That philosophy became our advantage.
Today our "Politely Pushy" agency delivers more award-winning results on a per-person basis than any other PR organization.
In 2025 we expanded that commitment with AI education, technical enhancement perks, innovative benefits and an internship program that consistently turns rising talent into full-time stars.
We also welcomed several Boomerangs who returned because Bospar is where careers thrive.
Our mission is simple: build a workplace where talented people can do the best work of their lives and deliver exceptional results for disruptive brands.
Curtis Sparrer retweeted
📚@thatcurtis shares more on some of the key moments from the event and how preparing for #AI search is now a must: bit.ly/3XnghCt
"There's no 1-800 number for ChatGPT if there's an error," said Curtis Sparrer, principal at @BosparPR.
I LOVE THIS QUOTE!
Huge thanks thank to @BusinessInsider's Lara O'Reilly for covering Bospar's #GEO offering that helped RealSense set the record straight.
businessinsider.com/ai-searc…
Curtis Sparrer retweeted
#AI-generated pitches aren’t hard to spot. 🔎
On the “AI-Curious” podcast, @jeffwilser predicted he would receive an AI pitch based on his episode with @thatcurtis.
📅 And 14 days later, he did.
While AI serves as a revolutionary tool, it cannot replace human authenticity. 💡
Curtis Sparrer retweeted
Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of @BosparPR.
Listen to the full episode: mmm-online.com/podcasts/ai-a…