Independent mind working on mobile growth. Not Ex-GAFAM. I don't take prisoners, but reply to friends & trolls alike.
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Joined November 2009
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Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017.
Here's my additional 2cents:
Some sound advice in there.
Conversion driven ad delivery needs... conversion data! Networks have different learning curves too...
If you cant commit to 100+ of them at high CAC just for the machine to learn, and assess on the next few weeks, better not even start.
Expect your first CAC on paid to land between $500 and $1,000.
Founders start paid with too little budget per ad, so week 3 looks like failure and they quit. It takes about 2 months to go from really bad to worth scaling. Wall off the whole test budget before the first dollar.
1. Give each ad or concept 2 to 3x your assumed CAC per day. Say it's $200, each ad needs $600 a day.
2. Plan on $30K to $40K a week. That means walling off $100K to $200K a month.
3. Out of every $100K, spend $80K on ads and put $20K into creative. You can get about 80% of the way there on creative quality without much investment.
4. Pay creators a percentage of spend. Only put spend behind a creator ad if its CAC is lower than your average.
5. Expect to change your conversion action 2 or 3 times in those 2 months. That’s part of why it takes that long.
6. If your conversion action is purchase, switch it to activation.
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15 years ago, @StefanBielau woke up my curiosity...
#ASO legend, I hope I catch you soon, and you wake me up to something new & exciting again!
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Thomasbcn retweeted
How to make $30K/month in the app business:
Build an app.
Spend $8,000 on Apple Search Ads.
Generate $8,000 in revenue.
Call yourself an 8-figure app founder (if you count the cents).
Post screenshots of your revenue, never your profit.
Start a paid community teaching people how to build successful apps.
Charge $99/month.
Get 300 members.
Make $29,700/month teaching people how to make money from apps.
Congratulations. Your most profitable app is a Discord server.
Thomasbcn retweeted
180+ replies sent ✅
Sorry for the delay; I had a hospital emergency yesterday and the whole day slipped away.
It started with a spontaneous idea after seeing Thomas tweet, and it turned into much more work than I anticipated.
I hope you find it useful; for me, it already found holes and space for improvement. For example, I was counting misleading metrics, so my data looked better than I thought.
If I somehow missed your reply, here is the direct link:
github.com/filippkowalski/ap…
I turned @Thomasbcn 10 years and 8 figures of Apple Search Ads spend into one AI skill.
All of his learnings in one place:
→ every article he's written
→ his YouTube breakdowns
→ private insights he shared with me in DMs
My agents scraped it all and packed it into a single ASA skill your AI can use. Thomas helped me refine it and gave me the OK to share it.
Want it?
1. Like this post
2. Comment "ASA"
I'll DM you the link.
(Follow Thomas + RT if you want bonus karma 🙏)
*Sorry for the engagement bait, but I think this is useful, and useful content without the bait doesn't seem to go far nowadays:)
Any website/webapp can get their icon on the iphone homescreen and be (almost like) an app.
No review, no IAP fee, no blabla
Yet, zero adoption...
Who will educate users and (almost) kill the AppStore - until Apple deprecates this great feature?
#pwa
UX by @ImagilityIO
Thomasbcn retweeted
Here's where you should live in Europe, based on how much you make.
And based on how you value 'happiness levels' and quality of tax-paid services.
Based on @EuroTopTech Community Data of tech workers in Europe.
For happiness:
- Serbia below 100k
- Spain when earning above 100k
For tax-paid services:
- Poland below 80k
- Switzerland after 100k
For a mix of both:
- Poland below 100k
- Switzerland or Spain above 100k
Interesting!
Hello new followers 👋
Make sure you know what you just got into by scrolling my timeline a bit first 🤭
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Thomasbcn retweeted
I turned @Thomasbcn 10 years and 8 figures of Apple Search Ads spend into one AI skill.
All of his learnings in one place:
→ every article he's written
→ his YouTube breakdowns
→ private insights he shared with me in DMs
My agents scraped it all and packed it into a single ASA skill your AI can use. Thomas helped me refine it and gave me the OK to share it.
Want it?
1. Like this post
2. Comment "ASA"
I'll DM you the link.
(Follow Thomas + RT if you want bonus karma 🙏)
*Sorry for the engagement bait, but I think this is useful, and useful content without the bait doesn't seem to go far nowadays:)
I'm seeing a lot of indies starting from scratch on Apple Ads, some even following recommendations from the sales team (big high, try all placements, go AI with max conversions...)
Once you burn your $100 credit I spent a decade publishing #ASA content, for free:
"Sometimes the numbers won't match, and that's okay: fixing measurement paralysis in app growth"
revenuecat.com/blog/growth/m… by @HannahParvaz
Thomasbcn retweeted
In 9 months, OpenAI ads went from $60 CPM, $200k minimums, no tracking and basic targeting to "You tell us the outcomes you care about and the budget or target costs that works for your business, and our system adjusts bids and ad delivery to work towards these goals".
Spanish gov didnt warn of heavy rain: mockery
Portuguese gov warned of heavy rain: mockery
Meteo isnt exact science...
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Thomasbcn retweeted
still waiting to see a someone doing better ugc than Symmetry.
this are the stats from just last 3 months:
- 100.000+ videos uploaded
- nearly a billion views.
volume negates luck
