Tucker/Hall is one of Florida's leading public relations and public affairs firms. We provide strategic counsel to senior management.
Florida
Joined August 2008
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A well-crafted paid social media targeting strategy ensures the right people see it.
In our post, we outline the benefits of each major #socialmedia platform for amplifying your posts, regardless of your budget:
tuckerhall.com/the-basics-of…
5 principles of #crisismanagement:
1. Compile a list of risks.
2. Create a crisis communications plan.
3. Get the facts before you react.
4. Prepare for difficult questions.
5. Debrief after the crisis is over.
tuckerhall.com/principles-of…
How to get national attention for a local news story:
1. Seek Common Ground
2. Tie Your Story to a Larger One
3. Do Your Homework Before Pitching to Journalists
tuckerhall.com/how-to-turn-a…
How you can fight against review bombing:
1. Build a strong foundation for resilience.
2. Set up a Google My Business account for support services.
3. Report them all.
4. Limit your platforms.
5. Encourage positive reviews from real customers.
tuckerhall.com/fighting-revi…
A crisis management “arc” consists of three stages: avoidance, mitigation, and recovery.
1. Avoidance identifies potential crises.
2. Mitigation acknowledges the issue and how to fix it.
3. Recovery is rebuilding your brand image and mitigating fallout.
tuckerhall.com/practices/cri…
Public involvement campaigns involve three general steps:
1. Identify and target multiple segments and interest groups.
2. Share your message through the right channels.
3. Work with the public to craft a solution that satisfies as many as possible.
MORE: tuckerhall.com/practices/iss…
While the goalposts of Internet marketing keep shifting, B2B marketers can use these steadfast metrics to ensure success:
1. Plan Your Work and Work Your Plan
2. Customer Retention
3. Cost per Lead & Acquisition
4. Social and Email Interactions
MORE: tuckerhall.com/key-metrics-b…
Social Currency: 3 Things to Remember:
1. Potential customers prefer to interact on social media, so be there.
2. The strength of your social capital produces tangible results.
3. Beyond selling your product, selling yourself is equally important.
tuckerhall.com/does-your-bus…
How to prepare entry-level employees for #crisiscommunications:
1. Discuss the rules of social media use and communications outside the office.
2. Train them on key company messages.
3. Include them in #crisismanagement drills.
4. Ask for their feedback.
tuckerhall.com/crisis-commun…
How to be mindful of your online image to avoid professional consequences:
- Avoid Mudslinging
- Keep It Clean
- Don’t Look Back at a Previous Job in Anger
- Avoid Posting or Sharing Questionable Behavior Online
MORE: tuckerhall.com/online-behavi…
A solid #cybersecurity #communications strategy includes:
- data breach response preparation
- staff and executive training
- scenario testing and planning
- a crisis communication plan
More on how we can help -> tuckerhall.com/practices/dig…
5 ways to improve your white papers:
1. Define the greatest problem your consumers face.
2. Make it visionary, not reflective.
3. Conduct thorough research.
4. Find a balance between professional and easy-to-read language.
5. Edit for content and context.
tuckerhall.com/write-white-p…
Every business will face a crisis at some point, and every leadership skill you have will be tested, including the following:
- Self-Awareness
- Decision-Making
- Communication
- Self-confidence and Humility
MORE: tuckerhall.com/skills-better…
Whether you're preparing a crisis plan or are elbow-deep in one, one of the biggest factors in success or failure is the strength of your #crisismanagement team.
To build a strong team, put the right person in a role that matches their strengths.
tuckerhall.com/resources/cri…
Make your presentations more successful with these six tips:
1. Be creative with your structure.
2. Make your audience curious.
3. Your pitch should be a dialogue.
4. Keep it simple.
5. Be authentic.
6. Tease what's to come.
MORE: tuckerhall.com/improve-prese…
Tips for handling press interviews:
1. Ask your interviewer questions in advance.
2. Practice self-awareness when you speak.
3. During the interview, focus on the reporter rather than the audience.
4. Try not to get emotional.
tuckerhall.com/handle-interv…
The best way to handle a negative online review is to apologize for the issue, gather as much information as possible from the customer, and offer a solution.
Response Template ⬇️
tuckerhall.com/writing-perfe…
An effective ORM campaign boosts search engine rankings for positive, brand-related content through social media, online assets, and follower engagement, benefiting both the consumer and the client.
More: tuckerhall.com/resources/onl…
4 ways to improve your #digitaladvertising return on investment:
1. Target your best customers.
2. Deploy keyword and site optimization tactics.
3. Optimize your Landing Page layout.
4. Use user-generated content.
tuckerhall.com/4-ways-increa…
Combining #publicrelations expertise with #SEO strategies can give you a competitive advantage, but both teams must work together to develop a comprehensive plan that helps achieve the company’s goals.
tuckerhall.com/resources/pr-…
