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WFA

@wfamarketers

The only global network for senior marketers. #BetterMarketing

 Global
bit.ly/m/WFA
Joined June 2013
  • Tweets8.6K
  • Following3.8K
  • Followers7.3K
3.8KMedia
Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)Photo by WFA (@wfamarketers)
Who should be WFA Global Marketer of the Year 2024? The search is on dlvr.it/T9kb93 #Marketing #Advertising
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"#CMOs are uniquely placed to pre-empt and embrace the opportunities of the climate transition with product innovations and new business models." Read this interesting interview in @CampaignAsia with @Stephan_Lo about growth and sustainability 👇
Campaign Asia (@CampaignAsia) profile pictureCampaign Asia@CampaignAsia25 Jun 2024
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations. campaignasia.com/article/can…
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🦁 At noon today, find us at the @RTL_AdAlliance Beach to discuss the future of #CrossMediaMeasurement and how you, as an #advertiser, are in the driver’s seat. @Cannes_Lions #CannesLions2024
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WFA, ISBA & ANA have collaborated on the development of an innovative and privacy preserving new approach to cross-media measurement: the #Halo Framework. In this session, a panel will review progress being made to turn the framework into a commercial solution.
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🦁Find us later today at: 🌴The @brandtechgroup Beach Hut to discuss #AgencyModels, #Remuneration & #Talent 🌴The @Microsoft Beach house for a panel about #Inclusive & #Sustainable Business Impact; and 🌴The Happy Hour for a cocktail of networking with some rosés 😎 @Cannes_Lions
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
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And what a crowd! Such great insights to such an important topic @wfamarketers
Image from RTL AdAlliance (@RTL_AdAlliance)
Image from RTL AdAlliance (@RTL_AdAlliance)
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#RTLBeach is the place to be!!!
WFA (@wfamarketers) profile pictureWFA@wfamarketers18 Jun 2024
Replying to @wfamarketers
🦁At @Cannes_Lions? Don’t miss us today at @RTL_AdAlliance Beach, where we'll discuss the newly released framework.
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🔴 🟢 We’re proud to present the Global Media Sustainability Framework, a cross-industry collaboration between #GARM and #AdNetZero that allows #advertisers, #mediaowners & #agencies to measure #carbonemissions across digital, television, print, audio, outdoor & cinema channels.
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💯 The goal of this framework is to help every advertiser and their partners understand and take positive action to reduce the carbon impact of their media plans. Download the framework here: bit.ly/45tfdzT.
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🦁At @Cannes_Lions? Don’t miss us today at @RTL_AdAlliance Beach, where we'll discuss the newly released framework.
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🔴 “@Cannes_Lions is there to celebrate iconic #marketing work that grows brands and moves the world.” – Do you agree? Listen to Stephan Pretorius (@WPP ) and other global marketing leaders on what they want to see this year at #CannesLions: bit.ly/4cliQKz.
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🔴🟢 “Delivering on #DEI & #sustainability is an integral part of the growth agenda, not a distraction from it.” Ahead of @Cannes_Lions , WFA CEO @Stephan_Lo appeals to our industry, because something is happening that is deeply worrying: bit.ly/3z2gfa2. #BetterMarketing
“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.

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🦁 @Cannes_Lions kicks off tomorrow! Find us tomorrow afternoon at the @Kantar appartment for a session on #sustainability storytelling and join us afterwards at the @Google Beach for cocktails and networking. As a WFA member, reach out to [email protected] for more info.
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
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Thrilled that today we’re launching the next deep dive in our @WFAMarketers series on embedding inclusion right across the creative process - this time a deep dive into Production itself. Kudos to Efrain & the whole team! #RepresentationMatters wfanet.org/knowledge/item/20…
Setting targets on DEI in production can be a challenge for half of major multinationals

Setting targets on DEI in production can be a challenge for half of major multinationals

New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA...

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❗Measurement, targets & diverse suppliers are *key* to implementing #DEI in content production, finds new WFA research. Download our playbook that offers you best practices & global brand examples - a must read for every marketer looking to take action: bit.ly/3RPMShV.
Setting targets on DEI in production can be a challenge for half of major multinationals

Setting targets on DEI in production can be a challenge for half of major multinationals

New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity, Equity and Inclusion initiatives in content production. A new WFA...

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🦁 Going to #Cannes next week? Join us Tuesday for a session on #inclusive and #sustainable business impact together with marketing leaders from @AsahiUKLtd, @LOrealParisUK, @Microsoft , @PepsiCo and @ThisIsReckitt.
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And while you’re at it, do stay for the Happy Hour 😎 👉 RSVP here: mscanneslions2024.eventcore.….
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🔴 “Today a #marketer needs to understand #finance, because marketing currently has the lowest level of credibility in the eyes of many CEOs. And CMO roles are being eliminated.” Do you agree that the role of the 21st Century CMO has become Impossible? bit.ly/3VDxcAt
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Watch more global marketing leaders share their view: bit.ly/3Rh0QJ4. #GlobalMarketing #BetterMarketing #GMW24
CMO, the impossible job?

CMO, the impossible job?

Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible task.

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🤩 Looking back to WFA Global Marketer Week 2024 with only smiles on our faces. Can you spot yourself in the #GMW24 pics? 📸 See all Toronto photos here: bit.ly/3VlFyeP. #GMW24
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
Image from WFA (@wfamarketers)
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