NEW Research: sparktoro.com/blog/new-resea… If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.

pro-tip: don't mention the recent AI math results to Opus 5.5 if you want it to prioritize something other than downloading those results and looking at them

Some big personal news: I'm moving to join Works in Progress as executive editor, starting next month. I have been hoping for an opportunity to work with @bswud and @s8mb for more than a decade, and I'm incredibly excited to finally have one. WIP is expanding on every front right now. We'll soon begin coverage of business and finance, as well as putting out more reported features. To that end, we'll be hiring more writers and reporters in the year to come. I'm planning to remain based in the US to help build out our presence here. The print edition of WIP has existed for less than 12 months, but sometime in the next week or so we will reach our 10,000th paying print subscriber. It's a group that now includes people who've been at the highest echelons of government and who run the world's biggest public companies. We’re already on track to 3x that number next year. We'll be in store at Barnes & Noble, Hudson News and independent newsagents next week too. I think WIP is providing something that people are craving from physical media right now: fewer, extremely well-crafted pieces in a beautifully designed form. Issues now feature an amazing group of columnists, including Tyler Cowen, Dan Wang and Stephen Kotkin. Each edition is better than the last. You'll see us in more and more places next year too. In January, our new weekly documentary films will launch on YouTube. We're expanding into the events space, with a new series in North America. The sky is the limit from here on out.

This is one of the most interesting experiments on AI visibility I’ve seen because a control group is always missing from the data set, and necessary to give performance context Will, give us a deep dive!

It's also amazing how well connected to public transport you are, arriving in the UK on the Eurostar: - St Pancras - Kings Cross - Piccadilly Line - Circle Line - Hammersmith & City - Metropolitan - District - Victoria - Northern - Thameslink - trains from LNER, Lumo, Great Northern, Grand Central, Hull Trains Every city on the GB rail network can be reached in 2 or fewer changes.

One of the areas we’ve been pushing on in Search is making it easy for you to find relevant sites, first-hand perspectives, and content from sources you love. And we’re seeing that this work is resonating - the number of people who’ve used Preferred Sources to select sites they want to hear has grown by 7x since the beginning of the year. Today we’re sharing some new and upcoming updates to AI Overviews and AI Mode to help you find links to click out and dive deeper: ➕ More inline links embedded directly in the response ➕ A new section at the top of a response that prominently highlights the 1-2 links you need to complete a specific task or find exact info ➕ News carousels available globally for timely topics — which also highlight your Preferred Sources (see image below) ➕ Dive Deeper section that features a more clickable design with image thumbnails ➕ Clickable publisher and creator names in video results to see more of their work We’ve also continued to expand and evolve our commercial partnerships with news publishers, and now over 400 publications worldwide are part of our News AI pilot licensing program where we pay for the delivery and use of enhanced content to develop new AI features. We’re committed to iterating and improving as we learn and hear feedback, so give these new features in Search a try and let me know what you think!