What if software stopped ๐ asking users to learn how it works?
Instead of navigating dashboards and menus, users simply describe what they want - and AI brings the right interface to them.
At @Wix, we turned that idea into reality. On launch day, a merchant created a cashback program in about 10 minutes, with just a few simple "yes" responses.
Idan Layfer shares how we built it and what we learned along the way. The agent doesn't replace the frontend. It changes who composes the experience. Read the full story:
wix.engineering/post/no-dashโฆ
Tomorrow! ๐ค
[ ๐ Meetup] Large-scale migrations are never just about moving code or infrastructure. They're also about doing it without slowing ๐ฉ everyone else down.
At @Wix, two very different migration challenges required two different approaches:
1. Rolling out automated code changes across hundreds of codebases, while keeping developers focused on day-to-day work.
2. Moving 1,000+ MySQL servers across 160+ clusters, multiple regions, and two major platform transitions - all within 30 days and with zero downtime.
@Danaavital58 and Shmuel Mekonen will share how these migrations were designed and executed: the architecture, the automation, the tradeoffs, the failures along the way and the key decisions that helped them succeed.
Join us on Nov 1 at Wix Campus TLV - RSVP here:
wix.engineering/migrations-aโฆ
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Your service is failing. You roll back. Things get worse. ๐ซ
How do you prepare for moments like this?
Guy Nahum shares seven production habits learned the hard way at @Wix: uncovering deeper causes, turning incidents into team learning, understanding rollback risks, and using AI throughout the production loop. Practical lessons for your next on-call shift:
wix.engineering/post/7-produโฆ
Oh, and catch Guy at @Reversim Summit, too! In his talk "Hiring Post-Claude" he'll explore how AI is changing engineering hiring and how Wix is developing the next generation of AI-native engineers. Good luck, Guy! ๐
AI builders, real stories, packed seats. ๐ฅ
The @Claudeai Community is at @Wix Campus TLV with Amir Harel, Guy Aga, and Tali Despins, sharing what it takes to turn AI ideas into working products.
Full house ๐ฅ right now at the @Wix Campus as we host the @Claudeai Community in TLV!
Amir Harel, Guy Aga, and Tali Despins are sharing practical lessons for developers building with AI:
โ
Turning small, useful experiments into reliable systems
โ
Taking a product from idea to launch with Claude Code
โ
Learning new skills and building beyond familiar territory
Thanks to everyone who joined to learn, share, and connect. Great to see this community in action!
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We're proud to sponsor @Reversim 2026 (Nov 31 - Dec 1) and support the developer community through shared experiences, ideas, and conversations. See you at the conference!
#Reversim2026
Starting in 10 minutes - good luck, Yuval! ๐
#AIWeekTLV
What does it take to build the AI model powering an app builder at massive scale?
Yuval Nissan is taking the stage at AI Week 2026! ๐ In his talk "Post-Training at @Base44: Building on Open Models" Yuval will share the journey behind #Base1, the main model powering Base44's AI app builder.
From navigating the rapidly evolving open-model landscape to tackling real-world challenges and making critical research and engineering decisions, Yuval will offer a unique behind-the-scenes look at what it takes to bring AI research into production.
Good luck, Yuval!
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Thank you @sgjarmak for highlighting our article "We Ran 250 AI Agent Evals to Find Out if Skills Beat Docs. The Answer Is More Complicated Than We Expected" in your weekly digest! ๐
>> sjarmak.com/digest/weekly-geโฆ
>> wix.engineering/post/we-ran-โฆ
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Real-time analytics at scale - served in under a second. ๐
Almog Gelber is taking the stage at DataTLV to share how @Wix brings Kafka, Apache Iceberg, and ClickHouse together to make it happen, with architecture insights and lessons from production. Go, Almog! ๐
datatlv.com/
๐ค Made with AI
Next week ๐
[ ๐ Meetup] Large-scale migrations are never just about moving code or infrastructure. They're also about doing it without slowing ๐ฉ everyone else down.
At @Wix, two very different migration challenges required two different approaches:
1. Rolling out automated code changes across hundreds of codebases, while keeping developers focused on day-to-day work.
2. Moving 1,000+ MySQL servers across 160+ clusters, multiple regions, and two major platform transitions - all within 30 days and with zero downtime.
@Danaavital58 and Shmuel Mekonen will share how these migrations were designed and executed: the architecture, the automation, the tradeoffs, the failures along the way and the key decisions that helped them succeed.
Join us on Nov 1 at Wix Campus TLV - RSVP here:
wix.engineering/migrations-aโฆ
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ืืขืืฉืื ืขื ืืงืืืฅ: ืืคืื ื ืืช ืืืืืจ ืฉื @GiladBarkan ืืืกืื PDF ืืกืืืจ ืขื 18 ืืืฉืื ืืกืื ืืขืืืืืช ื-AI ืื-LLM ืืื ืชืฉืืฅ ืฉืชืืืื ืืืืื ืืช ืขืฆืืื. ืืช ืืงืืืฅ ืชืืืื ืืืืจืื ืืคื:
wix.engineering/post/from-auโฆ
ืืื ืืืืื ืืืืื ืืืื ืืคื ืืืื ื ืืืืืืชืืช ืฉืืืืขืช ืืืชืื ืงืื ืืืืคืขืื ืชืืื ืืช?
ืืืขื ืืจืงื ืจืืฉ ืืืืืช ืืืืื ืกืืื ืก ื-Wix ืื ืืืฉ ืืช ืืืืืจ ืืืืฉ ืฉืื - From Autocomplete to Intelligence: How Language Became the Operating System of AI - ืืืกืื ืคืชืื ืืขืืจืืช, ืืฉืืื ืฉืืืื ืืืืื ืืืืื.
ืืืืืจ ืฉื ืืืขื ืืกืืืจ ืืื ืืืืื ืฉืคื ืืืืืื, ืืื ืืฉืคื ื ืืฆืืช ืืื ืืืคืืช ื-AI, ืืืืคื ืืืืืืืช ืฉืืื ืขืืืื ืืืืืืืช. ืื ืฆืจืื ืืืข ืืืงืื, ืจืง ืกืงืจื ืืช. ืืืืื ืื ืืงืจืื, ืืฉืืื ืืืืฉืืืจ ืืขืจืืช ืืืกืื.
docs.google.com/document/d/1โฆ
Download. Learn. Test yourself ๐ง - Inspired by @GiladBarkan's article, "How Language Became the Operating System of AI", which drew plenty of readers, received positive feedback, and became an internal learning workshop - we're now sharing this learning resource with everyone!
Download the PDF glossary explaining 18 key #LLM terms, plus a ๐งฉ crossword puzzle to test your knowledge.
No technical background required. Find the PDF at the bottom of the article:
wix.engineering/post/from-auโฆ
AI can write code, use tools, and power autonomous agents. Yet at its core, it does one surprisingly simple thing: predict ๐ฎ the next word.
So how did autocomplete become intelligence?
In his new article, Gilad Barkan cuts through the weekly noise of new models and frameworks to explain why language became the operating system of AI.
Learn how LLMs actually acquire intelligence, why Transformers and scale changed everything, and where todayโs models still fall short. Along the way, he connects ideas from leading thinkers and AI pioneers, including @ylecun, @AndrewYNg, and @harari_yuval.
No technical background required:
wix.engineering/post/from-auโฆ
Sharing hands-on, in-depth AI engineering experience and connecting with the developer community at DevDay Exchange Community in Kyiv!
Last week, developers gathered at MacPaw Space to explore the latest OpenAI DevDay announcements and exchange practical insights on building with AI agents. Three of our @Wix engineers took the stage:
๐น @maksymatalks organized the event and kicked it off with a recap of the key DevDay highlights.
๐น @zonzujiro explained how an "agentic brain" - project context collected in one place and shared with agents - can help teams keep meetings to a minimum.
๐น @denysdovhan demonstrated how he built a Home Assistant integration for his home solar power station with a single prompt, using Codex and a plugin he created.
Big thanks to Maksym for bringing the community together, and to everyone who came to learn, share, and connect!
Your pipeline is โ
green. Your data is โ wrong. Can your agent tell?
Join Yarden Wolf, Jonathan Ohana Bikel and Eden Bar-Tov to explore what it takes to build reliable data agents for production.
At our upcoming @Wix meetup, we'll share how we automate incident resolution across 8,000+ @ApacheAirflow DAGs - and build agents that understand domain context, surface uncertainty, and detect data issues that pipeline monitoring misses.
Save your spot:
wix.engineering/data-agents-โฆ
The code change takes minutes. Getting it prioritized across teams can take months.
At @Wix, migrations touch 6,000 repositories a year and consume an estimated 25% of developer time. The bottleneck? Engineering attention. ๐
So we built infrastructure to move migrations forward.
@Danaavital58 shares how our Code Migration Platform finds affected code, applies changes, creates and tracks PRs, and automerges when safety criteria allow.
Explain once. Apply everywhere.
๐ An estimated 650 developer-days saved in one quarter.
โ
88% of PRs merged without manual changes.
Read how we turned cross-team coordination into scalable infrastructure.
>> Read her full article:
wix.engineering/post/how-wixโฆ
>> Join her upcoming meetup "Migrations at Scale" (Nov 11)
wix.engineering/migrations-aโฆ
[meetup ๐] AI may have the answer, but are we solving the right problem?
At our upcoming meetup, @Danaavital58 and Shmuel Mekonen will show how we approached code migrations by focusing on the real problem behind them - and how that shaped the platform we built.
Today, that platform is running at @Wix scale and delivering results that, not long ago, we could only imagine.
Because better solutions start with a better understanding of the need. Details & RSVP:
wix.engineering/migrations-aโฆ
Wix Engineering retweeted
Wix Studio Two is live.
The most advanced professional editor in Wix history. Fully open.
Import from any AI tool. Export as standard React. Bring projects back anytime.
AI generation, canvas design, and code work as one flow. Aria builds pages, code, components, and data connections. You finish on the canvas, down to the pixel.
Built for the real workflow: AI drafts, design decisions, code, and client feedback moving back and forth. Your judgment turns the first draft into something that holds up.
Opens the door to larger, more complex projects, with Wix infrastructure ready when needed.
Today we're launching @Wix Studio Two, the most advanced editor for professionals in Wix's history, and the first one we built to be fully open. Professionals can import projects from any AI tool, export them as standard React code, and bring them back whenever they want.
Generating with AI, designing on the canvas and working in code all happen as one continuous way of building. Aria designs pages, writes code, builds custom components and connects the data so everything runs as a working site. Then the professional steps onto the canvas and finishes it by hand, down to the pixel.
Over the last few years the way professionals build has changed. A project moves between an AI-generated first direction, design decisions, code and client feedback, many times over. Studio Two was built for that back and forth, and for the judgment that turns a first draft into something that holds up.
For our partners, this opens the door to larger and more complex projects, with Wix's infrastructure and business solutions there whenever they need them.
wix.com/press-room/home/postโฆ
Full house ๐ฅ right now at the @Wix Campus as we host the @Claudeai Community in TLV!
Amir Harel, Guy Aga, and Tali Despins are sharing practical lessons for developers building with AI:
โ
Turning small, useful experiments into reliable systems
โ
Taking a product from idea to launch with Claude Code
โ
Learning new skills and building beyond familiar territory
Thanks to everyone who joined to learn, share, and connect. Great to see this community in action!
Today we're launching @Wix Studio Two, the most advanced editor for professionals in Wix's history, and the first one we built to be fully open. Professionals can import projects from any AI tool, export them as standard React code, and bring them back whenever they want.
Generating with AI, designing on the canvas and working in code all happen as one continuous way of building. Aria designs pages, writes code, builds custom components and connects the data so everything runs as a working site. Then the professional steps onto the canvas and finishes it by hand, down to the pixel.
Over the last few years the way professionals build has changed. A project moves between an AI-generated first direction, design decisions, code and client feedback, many times over. Studio Two was built for that back and forth, and for the judgment that turns a first draft into something that holds up.
For our partners, this opens the door to larger and more complex projects, with Wix's infrastructure and business solutions there whenever they need them.
wix.com/press-room/home/postโฆ
What does it take to build the AI model powering an app builder at massive scale?
Yuval Nissan is taking the stage at AI Week 2026! ๐ In his talk "Post-Training at @Base44: Building on Open Models" Yuval will share the journey behind #Base1, the main model powering Base44's AI app builder.
From navigating the rapidly evolving open-model landscape to tackling real-world challenges and making critical research and engineering decisions, Yuval will offer a unique behind-the-scenes look at what it takes to bring AI research into production.
Good luck, Yuval!
๐ค Made with AI





















