CMO. Co-host of @RickAndRickRule.
San Jose, Ca.
Joined June 2008
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Disney is becoming an AI ad agency. Idiocracy helped make Crocs inevitable. And Rivian, Twix, Herb Light and Pringles are making Halloween wonderfully weird. New Rick & Rick: podcasts.apple.com/us/podcas… #Marketing #Halloween
Tesla leads auto brand loyalty at 64%. Domino’s will give you pizza for eating the competition. And the people who never like your posts may be your most important audience. New Rick & Rick: podcasts.apple.com/us/podcas… #Marketing #Brand
New episode: Terry Seitz on the 3 things marketers need to earn C-suite buy-in: rethink broken KPIs, model current and future cash flow, and reframe brand as long-term acquisition. Listen: podcasts.apple.com/us/podcas… #MarketingROI #CMO
Spider-Man: Brand New Day gets back to basics: street-level stakes, iconic comic-cover recreations, spectacular 3D and an apartment Peter Parker cannot possibly afford.
Our verdict: one of Spidey’s best in years. Spoilers ahead. 🕷️
podcasts.apple.com/us/podcas…
#SpiderMan
Christopher Nolan turned history’s longest trip home into his biggest movie yet.
We review The Odyssey with Kurt Ho: IMAX spectacle, a terrifying Cyclops, Anne Hathaway’s masterclass and Tom Holland’s oddly hollow turn. Spoilers ahead.
podcasts.apple.com/us/podcas…
#TheOdyssey
Big trailers. Celebrity cosplay. Questionable brand activations. A $4K LEGO set. Hall H chaos. And apparently I walked right past Ryan Reynolds AND Johnny Depp without realizing it.
New @RickAndRick episode:
podcasts.apple.com/us/podcas…
Starbucks got its buzz back.
BMW put corners on trial.
Twix created a ventriloquist ad that may qualify as a horror movie.
Plus, the staggering amount Americans spend on gaming and sports betting.
New Rick & Rick:
open.spotify.com/episode/2Tk…
Can GTA 6 make $3B before launch? Did Ferrari build a $640K computer mouse? And why are people furious about a Five Guys fry cup?
We get into all of it on the new Rick & Rick.
podcasts.apple.com/us/podcas…
New Rick and Rick is live. This week we’re talking World Cup ads from Lay’s, Bank of America, Michelob Ultra, Apple, and Adidas. Giant bandwagons, fan bands, soccer celebrities, and Billy Bob Thornton asking the real room service questions.
podcasts.apple.com/us/podcas…
New Rick and Rick: Xbox turns 25 and has a quarter-life crisis, Netflix cancels The Boroughs, brands test AI influencers, and we debate whether we’ve hit peak GenAI hype.
Would you trust an AI influencer?
podcasts.apple.com/us/podcas…
I've seen every Star Wars movie in theaters, including the original.
Just saw The Mandalorian and Grogu. Better than I expected.
We break it down on this week's podcast:
podcasts.apple.com/us/podcas…
Where would you rank it among the Star Wars films?
New Rick & Rick episode is live.
We covered the creepy Obsession movie campaign, McDonald’s moonwalking fries, robot boxing in SF, Canva’s squirrel cult, pickle juice as sports recovery, Gen X insults, Gen Beta, and AI natives.
Listen: podcasts.apple.com/us/podcas…
New Rick & Rick episode is live.
We covered ChatGPT ads, AI-generated Hollywood economics, AB InBev winning Cannes Lions Creative Marketer of the Year for the third time, Allbirds’ weird AI pivot, Stranger Things, Scrubs, and Loaded Questions.
Listen: podcasts.apple.com/us/podcas…
Most brands say “take risks.”
Almost none actually do.
New episode: Stephen Curry’s Moonshot campaign and what it teaches about bold marketing.
🎧 soundcloud.com/rickandrick/s…
#Marketing #BrandStrategy
New episode alert 📷
This week on Rick & Rick Rule the World, we welcome Anne Faricy from Nuance Collective to break down what the Oscars ads say about the state of consumer marketing. podcasts.apple.com/us/podcas…
New episode is live 🎙️
• Craft Mac & Cheese hijacking Super Bowl ads in real time
• Liquid Death + Spotify’s speaker urn
• Burger King’s AI “Patty” training bot
• Firefly revival rumors
Marketing meets movie nerd.
podcasts.apple.com/us/podcas…
#Marketing #Podcast
New episode is live 🎙️
Superhero fatigue or second golden age?
Tony the Tiger’s hip-hop reboot.
Top marketing channels by ROI in 2026.
Burger King’s speed dial stunt.
Marketing meets movie nerd.
soundcloud.com/rickandrick/1…
#Marketing #Podcast
Advertising isn’t just about being seen, it’s about being felt.
Our newest episode unpacks how culture, timing, and narrative shape what actually cuts through today.
🎧 Listen here: soundcloud.com/rickandrick/s…
In our latest #podcast episode of @RickandRickRule: The hottest tech toys for Holiday 2025 and why most of them will be sold out before you blink
soundcloud.com/rickandrick/h…
Comic-Con isn’t just for fans anymore. It’s a full-blown marketing arena. 🦸♂️🎤
Brands are battling for attention with stunts that are bigger, weirder, and sometimes brilliant.
Rick & I break it all down in the latest Rick & Rick Rule the World.
🎧 soundcloud.com/rickandrick/b…