See full results on public support for senior doctors' strikes here: yougov.com/en-gb/daily-resul…
If they had to choose between increasing one of income tax, VAT, or NI, similar numbers in all age groups answer income tax or VAT, but older people are more noticeably likely to say NI than their younger peers
yougov.com/en-gb/articles/55…
Having been asked to choose between increasing one of income tax, VAT, or NI, what are the top reasons Britons give for their choice? People answered in their own words, which we have categorised as below
Those who chose income tax
Higher earners pay more: 37%
Who chose VAT
Can control how much you pay: 32%
Who chose NI
Has least impact on me: 25%
yougov.com/en-gb/articles/55…
What do 2024 voters think of a £13.20 minimum wage for over-21s?
Too high
Reform: 27%
Con: 26%
LD: 12%
Lab: 9%
Green: 5%
Too low
Green: 48%
Lab: 36%
LD: 31%
Reform: 26%
Con: 18%
About right
Lab: 46%
LD: 46%
Con: 45%
Reform: 39%
Green: 37%
yougov.com/en-gb/daily-resul…
When asked a combined question on the state of the economy in 2024 and now...
73% say Labour inherited a bad economy (no change from Nov 2025)
9% think they inherited a good economy (-3)
20% think Labour are making the economy better (+11)
30% think they have made no difference (+1)
32% think they have made it worse (-15)
Britons are now split 3 ways on tax and spend, with desire for tax and spending cuts increasing since last year
Increase taxes, spend more on services: 26% (-4 from Jun 2025)
Keep at current levels: 27% (-6)
Decrease taxes, spend less on services: 26% (+9)
Full results on government approval available here: yougov.com/en-gb/trackers/go…
🧵/ In principle, 74% of Britons favour water companies being nationalised and run in the public sector, as the government ponders the future of the water industry
However, a new study reveals that support for nationalisation is dependent on it not bringing additional personal costs
Even if it had no impact on water bills, Britons would still support nationalising water companies by a margin of 60% to 20%
However, support falls to just 30% if nationalisation required the government to increase taxes, borrowing or water charges in order to operate the water companies
yougov.com/en-gb/articles/55…
Short of full nationalisation, most Britons would be supportive of water companies being privately run, but subject to stricter regulations by the government
Support: 53%
Oppose: 27%
yougov.com/en-gb/articles/55…
Full results on the most important issues facing the country available here: yougov.com/en-gb/trackers/th…
Our latest Westminster voting intention poll (25-26 October 2026) shows a five point lead for Labour
Labour: 27% (no change from 18-19 Oct)
Conservative: 22% (-1)
Reform UK: 20% (-2)
Lib Dem: 11% (=)
Green: 10% (=)
Restore Britain: 4% (+1)
SNP: 2% (=)
Plaid Cymru: 1% (=)
Full results for our 25-26 October 2026 voting intention available here: yougov.com/en-gb/articles/55…
















