Antoine ⚡ SaaS Growth Coach (@AntoineMilkoff) profile picture

SaaS growth hacking guy. I help 🚀 your SaaS company. I talk about #saas, #growth, #finance, #martech

Joined December 2021
Antoine ⚡ SaaS Growth Coach retweeted
Every marketer says that understanding your customer’s buying journey is critical... But many are making the same (potentially deadly) mistake:
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Spend all to lower churn rate. The leverage there is massive!
You're handed a $1k MRR SaaS • The conversion rate from free trial to paid is 30% • The annual churn rate is very low at 5% • You have a $4k budget The CEO tells you: "All you need to do is work on the marketing funnel!" What are the first 3 steps you take? 🧐
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Antoine ⚡ SaaS Growth Coach retweeted
Should you do marketing first? Or build a product first? Yes.
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Antoine ⚡ SaaS Growth Coach retweeted
How to Get Lucky (without being rich):
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When you have a button in your SaaS app, but all it does is send you an email to manually update something for a user
Zero to one by Peter Thiel. Still the best business book so far
Get ready for major remodel, fellas! We're back in hardware mode!
This 👇 👏
"We don't need a tech audit. Our developer knows SEO." "We've already got keyword research. You don't need to do that." "Our previous SEO did a competitor analysis. You can use that." As an SEO, watch out for these. Taking ownership of results means doing the work yourself.
Antoine ⚡ SaaS Growth Coach retweeted
Understand: Most marketers going on podcasts, hosting webinars and creating YouTube videos are talking about things that worked in their situation, at their companies... You aren't them. So you need to be willing to run your own race. Run your own experiments.
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