Cameron Herold

I helped grow the company from $2 million to $100 million, and hearing that I wasn’t the right COO for the next stage still took me years to accept.

Before hiring an executive, I’d ask: what will they own, and how much time does the work require? This article featuring our partner Chief Outsiders explores when full-time or fractional leadership fits: cooalliance.com/full-time-or…

How do you turn expertise into authority? I joined Jay Wong on his new podcast, Authority Capital, to share how I built my name through PR, speaking, books, podcasting, and masterminds, and how those efforts opened doors Watch now on Youtube: youtu.be/KXjsxADBJro

If I asked everyone on your leadership team where the biggest leadership gap is, would they give me the same answer? One might say delegation. Another might say communication. Your CEO might think the team needs to get better at execution. Those answers lead to different priorities—and different investments in training. I created the Leadership Scorecard to help you assess your organization across 12 critical leadership areas and see where your team is strongest, where gaps exist, and what to improve next. In about 10 minutes, you’ll receive a personalized report with a clear snapshot of your leadership performance and growth opportunities. It’s free. Use it to start a more specific conversation about what your team needs. Start now: cooalliance.com/leadership-s…

A few highlights from DealCon in Austin, Texas! Great to be on stage sharing insights on leadership, scaling companies, and building businesses that can grow beyond their founders Even better to connect with so many entrepreneurs and business leaders who are making big things happen Thanks to Tom Shipley and Deal Con team for having me!

COO Alliance Connect returns to Vancouver March 10–12, 2027, for COOs and seconds in command at companies with $5M–$400M+ in revenue Join me and 60 COOs. 32 seats left. Prices increase November 15 Reserve now: cooalliance.com/coo-connect-…

Three years after I guided @officialkendrascott through her Vivid Vision, the future she’d written down was becoming real. Hear her share the story with @jasontartick on @tradingsecretspodcast Ready to create yours? Get my bestselling book, Vivid Vision, on Amazon and put it to work in your business and your life Get your copy: amazon.com/stores/author/B00…

How much of your COO’s week goes to work with no clear owner? Our partner The Virtual Hub shares how its Support Layer Model helps free up leadership capacity. Read more: cooalliance.com/the-costlies…

FINAL OURS TO SAVE $600 The COO Alliance annual membership is $5,900 USD through October 31 On November 1, it increases to $6,500 USD Today is the last business day to book your call and join us Book your call now: api.leadconnectorhq.com/widg…

Ha. @realDonaldTrump is such a fraud. His Trump Mobile phone that’s “made in America” is actually made in China. And the American Flag on them is missing stripes. Just like he’s missing a few screws. huffpost.com/entry/tech-revi…

Your COO shouldn’t have to figure it all out alone. I built the COO Alliance so second-in-command leaders can learn, connect, and grow. Join by October 31 for $5,900/year. On November 1, it rises to $6,500. Last day to save $600 Book your call: api.leadconnectorhq.com/widg…

LAST CALL: Tomorrow is the last business day before COO Alliance membership goes from $5,900 to $6,500/year on November 1 Give your COO a community of peers to learn, connect, and grow with. Book a call today and join by October 31 to save $600: api.leadconnectorhq.com/widg…

I turned 61 yesterday, and I’ve been thinking about the lessons I want to carry into this next year Some came from building companies. Others came from friendships, travel, mistakes, and conversations that stayed with me long after they ended I’m proud of what I’ve built, but I’m just as grateful for the people I get to share it with and the freedom to keep exploring. I still have plenty I want to learn, places I want to see, and ideas I want to bring to life These are a few lessons I’m taking with me. What’s one you’d add?

How do you challenge your CEO’s new ideas without becoming the person who always says no? This question came up during my live Q&A about The Second in Command, and I shared how the Project Traffic Light helps you evaluate an idea’s impact, cost, and place among your existing priorities. Watch the full session on my LinkedIn: linkedin.com/events/insideth…

A stronger CEO–COO partnership starts with clearer responsibilities, better communication, and alignment on what matters. Tomorrow, join me for a completely free AMA, live on LinkedIn, based on my #1 Amazon bestselling book, The Second in Command. October 27 | 1:30–2:30 PM ET Bring your questions about building a partnership that helps your business grow. Register now: linkedin.com/events/insideth…

If you’re a CEO or a COO, this one is for you. On October 27, I’m hosting my first open Q&A dedicated entirely to The Second in Command, my #1 Amazon bestselling book about the CEO–COO relationship. Bring your questions from any chapter. We’ll dig into how the ideas apply to your company, your responsibilities, and your partnership. No script. No PowerPoint. No sales pitch. Just your questions. Live on LinkedIn, from 1:30–2:30 PM Eastern. Completely free. Register now: linkedin.com/events/75180635…

You can believe in your business without betting your entire financial future on it.

The COO Alliance European Summit was one for the books! Our members took over Barcelona, sharing challenges, learning from each other, and leaving with fresh perspectives on their businesses and friendships that go beyond the room Hear what they had to say about the experience Next stop: Vancouver, March 10–12, 2027! Join us: cooalliance.com/coo-connect-…

Your COO needs a place to ask the questions they can’t ask their team A place to compare notes, work through challenges, and learn from people doing the same job That’s what COO Alliance provides And until October 31, annual membership is $5,900 On November 1, it increases to $6,500 Membership includes: • Monthly 2 hour Masterminds with expert speakers • An online community of 200+ vetted COOs • More than 10 years of resources • One on one connections and accountability groups • Access to in person events • A 10X guarantee If you’ve been considering COO Alliance for yourself or your second in command, now is the time to start the conversation. Book a call and join before November 1 to save $600. Start now: api.leadconnectorhq.com/widg…

Ten years after our first COO Alliance event, we brought that same small group spirit to Europe for the first time We spent 3.5 days sharing experiences, working through business challenges, and getting to know the people behind the COO title And we made the most of Barcelona, from exploring the city to sunset at Casa Batlló and conversations over dinner Thank you to everyone who showed up ready to share openly and help each other A huge thank you to our Gold Partners, Redirect Health, Genius Network, and Cadre AI, for supporting this community Barcelona, you were one for the books! Feeling the FOMO? Join us in Vancouver, March 10–12, 2027. Reserve now: cooalliance.com/vancouver/