Marketers cannot prevent consolidation in the ad industry, but they can keep it from becoming an infrastructure crisis. Partner insights from Eyeota, a Dun & Bradstreet company. buff.ly/OgpjxWc

Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill. buff.ly/yYFfSZp

The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms. buff.ly/Bx7LXQh

Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars. buff.ly/DAVQ8TK

The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency. buff.ly/eFy0Jn9

How Apple's identity block hits publishers' wallets, and why Apple can afford it. buff.ly/Wyh9cDG

As media orchestration becomes more automated, it creates a paradigm shift for marketers. Partner insights from CMI Media Group. buff.ly/KUz0lyl

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent. buff.ly/U0bzIrr

Multiple publisher trade bodies have published letters to Meta pushing back on its terms, and urged lawmakers to take action. buff.ly/9NIIVFX

Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious. buff.ly/0ku9fOA

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year. buff.ly/Cg0HFod

Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4. buff.ly/k16DSy0

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution. buff.ly/sjJScud

The objective isn’t to use AI for its own sake; it's to use AI to produce measurable business results. Partner insights from DXC Technology. buff.ly/Bo9i73T

Fewer holdcos, more ways to pick one: inside the changing agency pitch. buff.ly/dANfCyb

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses. buff.ly/MJoXbRW

ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something. buff.ly/vjntZX1

As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off. buff.ly/zvFHL3T

Tony D’Onofrio, president, Sensormatic Solutions  The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holiday experience is something altogether different.  Far from a signal that relief from the grind is near, it’s […] buff.ly/Pm9jPUO

The compression of the commerce funnel is pushing advertisers to take a closer look at their measurement stacks. Partner insights from Circana. buff.ly/yJZ3jJh