Stealth Agentic AI Agency founder. 25+ years in SEO. I only post about SEO, AEO, Marketing, Systems Automation and Agentic AI.
Greenock, Scotland, UK
Joined April 2007
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Agency: A P.O.V. demo of 25 minutes inside the world's first turnkey HITL agentic agency where you are the CEO of 81 AI Employees with your own AI secretary, Elsa.
Watch the team perform a full Agentic SEO Audit using Google's Quality Guidelines.
The singularity is real and it’s frightening. Agency is a growing, learning, self healing, improving system now.
It can build entire websites, register them, launch, manage, analyse, quality review and promote them all with a HITL at the centre. Weeks of work in minutes.
I’ll demo a site build next week.
The Quality signal (designated internally as Q* and pronounced 'Q-star') in Google Search is a largely static, query-independent top-level ranking pillar that evaluates the foundational trustworthiness, authority, and editorial integrity of a website and its individual pages: hobo-web.co.uk/the-q-metric-…
With Agency, in seconds, you can bulk import Google Analytics 4, Google Search Console and Bing Webmaster Tools data for the Agentic AI Agent team to talk to and plan the digital strategy for each site.
Shaun Anderson retweeted
Need an SEO tool? Search our #GEOSearchConsole for one!
geosearchconsole.co/search
Another nice addition 👏
We found Google's list of twiddlers, the programs that rework search results after ranking: 120 of them!
111 names are exclusive, among them AI Mode's fan-out plan, a filter still named after Bard or an Expertise twiddler
think.resoneo.com/twiddlers/
The Agency Quality Rater is designed to ensure your content strategy complies with Google guidelines on content effort and site quality at scale and speed: thisisagency.ai/the-website-…
Agency is designed to deploy Super Topicality: hobo-web.co.uk/super-topical…
Agency is trained on Topical Authority techniques: hobo-web.co.uk/topical-autho…
The future belongs to agentic workflows doing the brutal, heavy lifting of classical SEO (Search Engine Optimization) and Digital PR, rather than chasing a fictional, new-age acronym.
The future is here, by the way.
Original SEO/AEO Demo of This is Agency AI: nitter.gq/Hobo_Web/status/203624…
Previous This is Agency AI Demos: nitter.gq/Hobo_Web/status/205909…
⚡ Live Demo Week Thread: Agency will build its own website, and develop the content for it, with me as the HITL.
Step 1: Quality Rater and SEO Audit of thisisagency.ai.
Time - 14 minutes, instead of days.
Lots to do.
🧵1
ALT The site isn't fully launched yet. The site is slick, but as expected, there is lots to do to improve site Quality and Trust. This SEO audit and Quality Rater Report is based on Google guidelines and Google leaks.
ALT Agency can run a full site quality audit on your entire domain. During beta launch, this limit is limited to 1000 urls, more than enough to identify any severe quality issues on the site.
ALT Just like Google we try to develop a quality score for the site relative to its trust in its niche, size and market.
ALT Agency gets to work on writing up the audit report based on real data sourced from legitimate sources in legtimate ways eg offical Google and Youtube API.
Just realised something. That's a few times now I've wandered off my threads into chats with high-profile ladies on here, and there's always some rude, odious little person interrupting with, as we say in Scotland, doowally behaviour - something that just doesn't happen on the bro-only chats here in my exp. Is that what is happening lol?
Getting ignored by Google AI Overviews is a good sign you are NGMI when it goes full AI mode.
Ranking in AI Overviews is ultimately about Trust (even Google says so). First, Relevance (T-Star for Topicality and P-Star for Popularity), then Authority, then Trust.
Google basically wants to cite every sentence it creates. This kind of creates a new contextual SERP with a 1% click-through lol.
The more contenders for that sentence citation in any AI Overview, the more authority is needed until you drop off, just like in the 10 blue links. The more Authority is at play competing for the top answer, the more Trust is looked at.
Ultimately, Trust - or, as Google calls it, Q* (Q-Star) is based on what it can be 100% confident about your entity (Scamness Score, probably).
Lower trust score? You can still rank, if indexed, in any AI Overview if you are relevant and there is no competition bringing authority to the game. The more authority, the more trust. You disappear.
These are observations. Google nearly has a handle on all this lol, which is dangerous for those ten blue links in 2027.
Welcome to AEO. SEO without the clicks. And there's no special GEO-FIRST magic trick anywhere that replaces that, FYI. It is all in on Agentic AEO now. It's all about basic SEO, useful content and Digital Surround Sound PR.
You better focus on raising that Q score if you want a decent crack at ranking for terms others have in their sights. That Q score is not just about one thing either - it's not meant to be easy to game, and eventually Google will work out what yours is.
hobo-web.co.uk/the-q-metric-…
