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We guarantee real outcomes for brands by combining proprietary media, data, and technology at scale.

New York, USA
Joined December 2014
Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)Photo by Light Reaction (@LightReaction)
In our latest blog, we discuss our mission to provide Real Outcomes by Aligning Machine Learning with Business Rules lightreaction.com/en/blog/al…
Our Global COO Evan Schwartz talks about cross-device targeting in this new report from @eMarketer. nitter.gq/emarketer/status/80950…
Marketers continue running into challenges with cross-#device targeting: bit.ly/2hS1OZm
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Congratulations to Nicolas Bidon on being named Global President of Xaxis! nitter.gq/xaxistweets/status/806…
Today we are proud to announce the promotion of Nicolas Bidon as our Global President. bit.ly/2gbyv2w
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What makes our VP of Business Operationss Rosa Markarian a great candidate for the Digital Female Leader award? hubs.ly/H05cRjd0
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VOTE for our VP of Business Ops Rosa Markarian for the Digital Female Leader award presented by Women in Digital. hubs.ly/H05bstj0
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Looking to learn more about Performance Based Outcomes? Check out our Resources section! lightreaction.com/en/resourc…
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Our EMEA team continues to pop up @dmexco with Chris Mohr in the @Campaignmag series in Cologne #dmexco
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Rosa Markarian from our Light Reaction EMEA team @dmexco part of the @Campaignmag series #dmexco
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Need a charge? We got you covered. Stop by the GroupM Booth at #DMEXCO for a Light Reaction portable charger!
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Head of Light Reaction, Netherlands Kevin van der Straat discusses how Insights + Transparency = Performance Success bit.ly/2cpS7QB
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Join us & our Global CEO, @Bob_Walczak at #MMS2016 during Ad Week in #NY on Sept 26th hubs.ly/H04gHS60 @ModernMSummit
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CEO Light Reaction, Bob Walczak on the Top 5 Rules for Driving Real Performance Based Outcomes from @CampaignLiveUS: hubs.ly/H04dkkT0
In this month's In The SpotLight, meet Jarthuron Setthanang (Sep), Senior Engagement Manager, Thailand hubs.ly/H048Hw70
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In search of real outcomes - Shifting the mindset from just generating traffic hubs.ly/H047g1G0
Watch Bob Walczak, global CEO talk about how #branding & #performance deliver #outcomes hubs.ly/H03SWpG0
#LightReaction is sponsoring MMA’s 2016 CEO&CMO Summit Today! bit.ly/1UfP4eG
Today we're excited to be an exclusive sponsor of the @MMAglobal event from July 24th-26th in Sonoma, CA hubs.ly/H03fJsL0
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Light Reaction is sponsoring MMA’s golf networking event July 26th at the MMA CEO&CMO Summit! bit.ly/24IDP1H
Moving to Real Outcomes - A New Level of Marketing: 13 Questions to Ask your Performance Partner: bit.ly/29WNUq2
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