MarTech Series (@MarTechSeries) header
MarTech Series (@MarTechSeries) profile picture

MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

 Hawthorne, CA
martechseries.com
Joined November 2016
  • Tweets104K
  • Following3.9K
  • Followers13.8K
18.5KMedia
Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)Photo by MarTech Series (@MarTechSeries)
More data doesn’t always result in better marketing decisions. For example, a customer viewing a product page may simply be window shopping with no intention to purchase. Opening an email may signal serious intent but may also be an automated privacy event ow.ly/T6AG5102SGu
Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: It's twice as rigorous as that and allows for a better evaluation of customer information.

martechseries.com
1
51
A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/g6cY5102SE5 #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

martechseries.com
24
SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion ow.ly/EgO6510306l #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion

SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion

SWYM, the AI-powered platform transforming how programmatic media is activated and optimized.

martechseries.com
40
Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality ow.ly/T46N510304p #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality

Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality

Smartly, the AI-powered advertising technology company, launched Intelligence Pro, a premium offering that brings together four capabilities to help marketers plan investment

martechseries.com
29
Vend Advertising Chooses Kevel as Commerce Media Technology Partner ow.ly/JLrc510302X #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Vend Advertising Chooses Kevel as Commerce Media Technology Partner

Vend Advertising Chooses Kevel as Commerce Media Technology Partner

Vend Advertising, the commerce media arm bringing together some of the Nordics' strongest marketplaces – including Blocket, Bytbil, FINN, Tori, Oikotie, Bilbasen, and DBA – announced a partnership...

martechseries.com
40
Clarivate to Bring Trusted Trademark Data into Microsoft Copilot Through IPOne ow.ly/e6yh510301n #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Clarivate to Bring Trusted Trademark Data into Microsoft Copilot Through IPOne

Clarivate to Bring Trusted Trademark Data into Microsoft Copilot Through IPOne

Clarivate Plc, a leading global provider of transformative intelligence, announced it will bring trusted CompuMark trademark data and insights into Microsoft Copilot through IPOne, enabling intelle...

martechseries.com
37
6sense Research Finds That Vendors Need to Be Known and Preferred Before the Buying Journey Begins ow.ly/Y7yk510300h #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
6sense Research Finds That Vendors Need to Be Known and Preferred Before the Buying Journey Begins

6sense Research Finds That Vendors Need to Be Known and Preferred Before the Buying Journey Begins

6sense®, the Agentic GTM Partner, released its 2026 Global B2B Buyer Experience Report, an annual study of how B2B

martechseries.com
28
Sequel Launches First-of-Its-Kind AI Agents That Combine Website and Webinar Data to Drive Pipeline ow.ly/pkmx5102ZYw #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Sequel Launches First-of-Its-Kind AI Agents That Combine Website and Webinar Data to Drive Pipeline

Sequel Launches First-of-Its-Kind AI Agents That Combine Website and Webinar Data to Drive Pipeline

Sequel, which turns webinars and video into a go-to-market engine, announced the general availability of Sequel Agents, AI agents for webinar and video marketing powered by first-party audience...

martechseries.com
32
With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/mciL5102SvG #MarTech
Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

The hidden cost of AI fraud is corrupted conversion data sending your campaign optimisation efforts in the wrong direction.

martechseries.com
28
Learning Copilot Governance sets rules for that influence. It defines which data the copilot can use and where human review belongs. ow.ly/w4sh5102Su2 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data.

martechseries.com
44
RWS completes acquisition of Acolad, giving enterprise customers more ways to scale with AI and specialist expertise ow.ly/4Rpo5102Slw #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
RWS completes acquisition of Acolad, giving enterprise customers more ways to scale with AI and...

RWS completes acquisition of Acolad, giving enterprise customers more ways to scale with AI and...

RWS, a global AI solutions company, announced the completion of its acquisition of Acogroup, the parent company of Acolad, a global provider of language and content services, following the conclusion...

martechseries.com
45
Glyphh AI Launches Ada, a Classifier That Reads Plain English Without a Transformer ow.ly/3OI95102Sl6 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Glyphh AI Launches Ada, a Classifier That Reads Plain English Without a Transformer

Glyphh AI Launches Ada, a Classifier That Reads Plain English Without a Transformer

Glyphh AI released Ada in beta, a classifier built on hyperdimensional computing instead of a large language model.

martechseries.com
1
48
Pyra’s Prime AI Visibility Releases New Platform Tool That Identifies Errors of AI Answers About Brands ow.ly/xMCe5102SiR #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Pyra’s Prime AI Visibility Releases New Platform Tool That Identifies Errors of AI Answers About...

Pyra’s Prime AI Visibility Releases New Platform Tool That Identifies Errors of AI Answers About...

Pyra which builds AI agents for sales, marketing, finance and operations, launched a new feature to its Prime AI Visibility platform.

martechseries.com
39
DemandSense Joins LinkedIn Marketing Partner Program, Bringing Full-Funnel B2B Attribution to LinkedIn Advertisers ow.ly/xiIg5102Sii #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
DemandSense Joins LinkedIn Marketing Partner Program, Bringing Full-Funnel B2B Attribution to...

DemandSense Joins LinkedIn Marketing Partner Program, Bringing Full-Funnel B2B Attribution to...

DemandSense, an attribution and ad intelligence platform, announced it has joined the LinkedIn Marketing Partner Program as a certified B2B Attribution and Analytics partner, integrating with...

martechseries.com
35
Presentations. AI Launches White-Label AI Presentation Generator and Editable PowerPoint API for SaaS Companies, Agencies and AI Agents at $0.10 Per Slide With a 50% Launch Discount ow.ly/P5s95102SgC #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Presentations.AI Launches White-Label AI Presentation Generator and Editable PowerPoint API for...

Presentations.AI Launches White-Label AI Presentation Generator and Editable PowerPoint API for...

Presentations.AI, an AI-native presentation platform backed by Accel and Together Fund, announced the availability of its white-label AI presentation generator and presentation generation API,...

martechseries.com
42
ZoomInfo launches New MCP Connector and API on Snowflake ow.ly/5xNm5102Sfo #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
ZoomInfo launches New MCP Connector and API on Snowflake

ZoomInfo launches New MCP Connector and API on Snowflake

ZoomInfo, the all-in-one AI GTM platform, has confirmed that ZoomInfo MCP and the ZoomInfo API are now available in Snowflake, the AI Data Cloud.

martechseries.com
77
Aurora Mobile’s Modellix ai Brings Unified AI Model Access to ComfyUI Creative Workflows ow.ly/ntlg5102sKB #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Aurora Mobile’s Modellix.ai Brings Unified AI Model Access to ComfyUI Creative Workflows

Aurora Mobile’s Modellix.ai Brings Unified AI Model Access to ComfyUI Creative Workflows

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services.

martechseries.com
47
New Updates to the 8×8 Platform for CX Help Teams Start Every Customer Conversation With Context ow.ly/CO1h5102mMl #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
47
OptimusDesk Launches an AI-Powered, Smart Workspace for Small Business Owners and Their Teams ow.ly/c9O25102mLu #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
35
Intelligent Transformation of Foreign Trade: How ECER Is Leveraging AI to Power a New Era of Global Business ow.ly/cW0s5102kVk #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation
Intelligent Transformation of Foreign Trade: How ECER Is Leveraging AI to Power a New Era of Global...

Intelligent Transformation of Foreign Trade: How ECER Is Leveraging AI to Power a New Era of Global...

ECER has been integrating AI technology across the entire foreign trade process in recent years. From marketing and operations to customer communication.

martechseries.com
25
Load more