President, The Pollack Group (#LA, #NYC), Prof at @USCAnnenberg, Author, Disrupted, @PollackGroup, Past Chair @Worldcom_PR #USC Alum Co-Founder @GetSmartFocus
Los Angeles, CA
Joined June 2008
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#42 imPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what's next for the two dynamic industries. @pollackgroup
podcast.feedspot.com/us_pr_p…
Halloween Movie Streaming: Who Leads AI Search? The Pollack Group’s Sited Visibility Index examines how AI responded to unbranded questions about streaming Halloween content. pollackgroup.com/wellred/hal…
On the road to understanding: Mobile Museum visits Naperville nctv17.org/news/on-the-road-…
Keep the treats. Improve the targeting. 🎃 Watch why your doorstep isn't always the best focus group:
Halloween trick-or-treaters aren't exactly your target audience.
Ask the wrong people, get the wrong insights. SmartFocus.ai delivers AI-powered focus groups in minutes.
Enjoy "You're Asking the Wrong Person."
smartfocus.ai
#SmartFocusAI #MarketResearch
Stefan Pollack retweeted
Iran’s war on western minds has been decades in the making.
In our new investigative report, the Simon Wiesenthal Center examines how Iran has built an influence infrastructure spanning conferences, state-backed media, fabricated news websites, and online networks.
The research maps more than 340 influencers, media outlets, organizations, and affiliated entities within a broader ecosystem that spreads and amplifies antisemitic narratives.
Among the key findings: Iran has adapted conspiracy theories to appeal to both the far left and far right, exploiting different political grievances to spread similar messages. Once these narratives take hold, they can continue circulating through domestic networks without direct involvement from Tehran.
Explore the findings and see how Iran uses antisemitic lies and conspiracy theories to spread hate and weaken democracies around the world here: wiesenthal.org/research/iran…
Blind CrossFit gym owner inspires others to push past their limits – NBC Connecticut nbcconnecticut.com/news/loca…
How AI Market Research Shaped a GEO Service | SmartFocus smartfocus.ai/case-studies/h… @GetSmartFocus
#NYC #Marathon runner Jake Schoeck discusses how losing his brother to an aortic dissection and finding out he had the same genetic variation inspired him to race in the New York City Marathon for #TeamRitter @JohnRitterFdn cbsnews.com/newyork/video/ny…
Stefan Pollack retweeted
.@Elex_Michaelson Anchor of the @CNNTheStoryIs w/
Actor John Ritter's family as it has been 23 years since John's passing as the family heightens public awareness of heart disease.@JasonRitter
50 years since Three's company premiered, wow.
10.28.26 8 Minutes
Stefan Pollack retweeted
PR wants AI-powered insights, not AI-made decisions.
The 2026 @PRWeekUS and @BU_Tweets survey confirms it.
#SmartFocus gives communicators an AI-powered gut check to pressure-test messaging while keeping human judgment in control.
Read more: smartfocus.ai/blog/the-gut-c…
Stefan Pollack retweeted
There's a time and place for feedback. First base isn't it.
SmartFocus.ai provides AI-powered focus groups in minutes.
Enjoy #WorldSerie2026 and our "You're Asking the Wrong Person" series. The right feedback can be a game changer. ⚾
#SmartFocusAI #MarketResearch
How AI Message Testing Helped a PR Agency Keep a Client | SmartFocus smartfocus.ai/case-studies/h…
AI Consumer Research: Purchase Drivers & Pricing | SmartFocus smartfocus.ai/case-studies/s…
2026 AI in PR Survey: What It Means for PR Teams | SmartFocus smartfocus.ai/blog/the-gut-c…
How much of your time and budget goes into keeping your site safe, instead of making it work harder for you?
pollackgroup.com/wellred/php…
Stefan Pollack retweeted
.@99RanchMarket is expanding as Asian food grows in popularity. To connect with shoppers, the chain launched its first cookbook, Did You Eat Yet?, featuring 88 recipes and stories from employees, while also investing in online sales and plans to open stores near Chicago and Phoenix in 2027. adweek.it/4hYRnEd
Stefan Pollack retweeted
How much of your time and budget goes into keeping your site safe, instead of making it work harder for you?
pollackgroup.com/wellred/php…
The Future of Audience Research in 2027 -- In 2027, the brands that win will not be the ones that guess best, but the ones that test earliest and never stop testing. pollackgroup.com/wellred/the…
Mobile Museum of Tolerance visiting Butler Middle School mynews13.com/fl/orlando/news…
