Think with Google

Are you measuring what matters most? Good measurement goes beyond reporting out numbers. It's about understanding what's working, where to invest, and how today's decisions can shape tomorrow's growth. Six industry experts share how they're helping brands rethink measurement, from YouTube's impact on results to the bigger role paid media plays across channels. Watch below. 👇

The most expensive mistake a brand can make happens the day after Christmas. 🎁 The holiday rush isn't over. It's just shifting. 87% of people make a purchase after the holidays as they finally buy what they actually wanted. Don't miss Q5. Get the guide here 👇 goo.gle/3WBvtP5

It takes 90 seconds to tell whether a marketing leader is walking the walk with AI or just talking the talk. Would you pass the test? ⏱️ Google VP @JoshuaSpanier tells @semafor's @semaforben why your team and C-suite know if you're actually using AI, and why @garyvee inspired his 7-month daily YouTube streak 👇 goo.gle/4ixeB3b

Static keywords are out. Immersive discovery is in 🔍 At the @wwd Apparel & Retail CEO Summit, Google’s Conan Liu & WWD’s James Fallon unpacked how luxury leaders are scaling storytelling across Search and @YouTube to turn curiosity into loyalty. How is your brand reimagining its storytelling for the modern shopper? 📷 Photo credit: WWD / Allie Joseph

More than 90% of CMOs are excited about AI, but over 70% of teams feel anxious about its impact on their roles. According to a new @McKinsey x Google study, the key is rewiring workflows to shift from anxiety to growth: 🛠️ Build psychological safety through anonymous surveys 🗣️ Shift the narrative by connecting AI directly to business growth 💡 Rethink workflows by moving from execution to orchestration Read the full Q&A: goo.gle/3WuGnpM

The AI hall pass is expired. It's one thing to experiment with AI. It's another to make it count. After 200+ conversations with top marketers, @JoshuaSpanier is sharing exactly what it takes to win in 2027. Hear from a massive roster of industry voices in The 2026 Year in Review: 7 Lessons from the Frontier. 👇 goo.gle/4ixeB3b

Let's condense 1 year of insights into 45 minutes. Over the past year, @JoshuaSpanier sat down with 200+ marketing leaders, published 40 newsletters & recorded 24 #FrontierCMO episodes. Check out our tactical playbook to help with your 2027 planning 👉 goo.gle/4zpV249

Smarter measurement isn't about collecting more data. It's about knowing what to do with it. The best insights help you see what's working, what needs to change, and where to go next. #ThinkWithGoogle #MarketingMeasurement

What happens when AI and human expertise work together? Pearl CEO Andy Kurtzig is using AI to take on the busy work while people focus on what they do best. In one shopping experience, human experts helped drive a 30% conversion rate. Read the full interview on Think with Google. 👇 goo.gle/4fetXsv

If you are still walking into the boardroom to defend your marketing budget, you are playing the wrong game. CFOs don’t hate brand marketing. They hate fuzzy math. @Chime CMO @VineetMTweets and @esteelauderco's Aude Gandon tell Google’s @JoshuaSpanier why the best leaders treat marketing as an investment. 👇 See how the best CMOs are doing it. goo.gle/4zxZjm7

"The best marketers today by far are not the CMOs I've met with, it's creators on YouTube." 🎬 Google's @JoshuaSpanier tells @semafor's Ben Smith why @ColinandSamir say brands must become "a character in the creator's universe" instead of forcing a "do what I say" mindset.👇 goo.gle/4ispQd8

How much ad budget are you burning while waiting for offline sales to close? 🤔 See how @TheZebraCo built a predictive feedback loop to optimize Search campaigns in real time → goo.gle/47KVRZd

Lower-funnel performance looks great, but your growth has flatlined. Here's why. You might be stuck in the traditional marketing funnel. @Etsy hit this exact wall until they threw out the old playbook and flipped the script. Search for discovery. YouTube for conversion. Watch how they made the shift 👇

Reorganizing your team around someone else’s wrong prediction is expensive. 💰 In the latest edition of #FrontierCMO, @JoshuaSpanier shares why the “CMO apocalypse” never happened — and how top marketers are using Google AI tools like Veo to cut 12-month productions down to six weeks. Read more: goo.gle/48lfE1r

The hardest part of AI isn't what it can do on paper — it's upskilling your team to integrate it into daily workstreams. Google Marketing solved this with 𝐀𝐈 𝐁𝐨𝐨𝐬𝐭 𝐁𝐢𝐭𝐞𝐬: 10-minute training videos that 1M+ people use to sharpen their AI skills. Here’s how CMOs can use them to upskill creative, data, and strategy teams in minutes 👉 goo.gle/4yPtHr1

Brand strategy isn’t just a marketing asset anymore. In the AI era, it’s an entire operating system. David Edelman, executive advisor and @HarvardHBS professor, breaks down the 4️⃣ forces making brand strategy marketing’s most urgent AI challenge 👇 Learn more: goo.gle/4zdmuSu

Are you cutting brand spend to chase short-term clicks? ❌ Research from @BCG shows for every $1 cut from brand marketing, companies must reinvest $1.92 just to regain lost market share. 💰 Discover how to quantify brand equity with BCG’s Leonardo Fascione → goo.gle/4zmNLlB

Traditional healthcare wasn’t built for the consumer. Here’s how @ro is flipping the script. SVP of Growth @flahertyiv joins Google’s @JoshuaSpanier on a new Frontier CMO episode to share how demystifying AI adoption, bringing technical experts into the creative room, and uniting brand with performance drive real trust. 👇 Watch the mini-episode: goo.gle/3UJW0Jl #FrontierCMO #BrandTrust

"In healthcare, in medicine, in being vulnerable with someone, trust must be at the center of what you're doing." How do you build that trust from scratch? @JoshuaSpanier catches up with @ro's @flahertyiv about going beyond simple clicks to make a real, enduring connection. 👇 Watch the full Frontier CMO episode here: goo.gle/4ihk3av

AI is transforming marketing, but your measurement needs to keep up. Derek Rodenhausen & Paul Limbrey share 4 ways to fix your strategy: 1️⃣ Elevate the toolkit (unify MMM, attribution, incrementality) 2️⃣ Expand scope (include retail media, creative marketing, trade spends) 3️⃣ Integrate partners with one common data set 4️⃣ Align CMOs, CFOs, sales What are your measurement challenges? Let us know below. 👇