Tom Stein is Chairman/Chief Client Officer of Stein IAS. ANA B2B Agency of the Year 2020, 2019, ‘18, ‘17, ‘16, ‘15. Member ANA B2B Hall of Fame
New York, New York
Joined May 2010
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Many (me included!) believe B2B is entering a golden age. In the second segment of my interview with @kirstenallegriw, CMO of @Optimizely, we discuss this – the opportunity and the barriers ahead. Have a look and let us know your view. bit.ly/3zpHqbm
I had the opportunity to catch up with the inimitable @kirstenallegriw CMO of @Optimizely. It was a fantastic and wide ranging discussion, with this segment focused on creative effectiveness in B2B. Watch now! bit.ly/3vyfrVA
Here’s more from my #BlogPostModern interview with Lynn Teo, CMO, Legal at Thomson Reuters. In it, we discuss the ways marketers should ideally interact with ‘the business’ to progress their careers. Watch part 2 of our 3-part series now! bit.ly/3wkq4N8
Honored to announce that I’ve joined the Judges Panel for the 2022 @WARCEditors Awards for Effectiveness in association with @Cannes_Lions. The WARC Awards are one of the best ways to showcase the important work of B2B marketers. Learn more here: bit.ly/3rRibuO
Tom Stein retweeted
For more than 40 years, the Global ACE Awards have recognized B2B creativity that moves hearts, minds and markets. Are you ready to ACE it? Enter now: bit.ly/3tSzD4T #ACEAwards2022
For me, it’s the opportunity to apply my intellect and creativity to brands that make the world turn!
If you’re a #B2B marketer, you are justifiably proud of that–and you have good reasons why. On Wed Dec 8, tell us what makes you ‘B2B Proud’. Post a message or video to #B2BDay. We’ll feature selected posts at @ANAB2BNYC's Annual Conference. Register now: bit.ly/3jIRx3R
Immediate opening - please respond if interested and feel free to share!
Right now, we need a super-smart, ambitious and driven Account Director, with 2 years of account management role experience, to join us in our NYC office. This hybrid role is all about communicating and problem solving. Learn more: bit.ly/3Dk6Bfc #B2BMarketing #B2BJobs
Tom Stein retweeted
Who says the world doesn't need #B2B?
Follow the link below to stream #B2BWorldFest in association with @SteinIAS and @WSJ
thedrum.com/b2b/sessions
Tom Stein retweeted
Our Chief Strategy Officer Derek Stewart is at #B2BWorldFest right now! What a great discussion about how to take a more customer-led approach to brand in B2B and how budgets are evolving.
Wish you were a fly on the wall? Do one better and join now: bit.ly/3lwOGME
Tom Stein retweeted
Join our Chief Strategy Officer Derek Stewart at #B2BWorldFest (Nov 9, 12:50 ET / 17:50 GMT) where he’ll be discussing how to take a more customer-led approach to brand in B2B and how budgets are evolving.
To register, visit: bit.ly/3lwOGME
Tom Stein retweeted
One Minute Brief of the Day:
Create posters to advertise #WhyTheWorldNeedsB2B with @TheDrum & @SteinIAS #B2BWORLDFEST
Full details:
bankofcreativity.co.uk/blog/…
Prizes:
4 x £100/$100 cash prizes for the Top 4 entries!!!
Winning entries to also be featured on The Drum!!!
RT 🙌
Your ideas will end up on a global stage in front of LOTS of amazing brands!
Fancy putting your creativity to the test and a winning a cash prize in the process? Don’t miss a special @OneMinuteBriefs this Wednesday (3rd November). The winners will be revealed at #B2BWorldFest (Nov 10, 11:50 ET / 15:50 GMT). To register now, visit: bit.ly/3lwOGME
Tom Stein retweeted
Some say after the last two years, we need a re-set. But not B2B’ers. We won’t be re-thinking or renewing at #B2BWorldFest (Nov 9-10) @TheDrum. We’ll be thinking anew. Here’s @Tom_Stein on why you should register for #B2BWorldFest.
To register, visit: bit.ly/3lwOGME
Tom Stein retweeted
Join our Chief Innovation Officer Marc Keating and President, Client Services Craig Duxbury at The Drum #B2BWorldFest (Nov 9, 11:30 EST / 16:30 GMT) where they’ll introduce a planning system for CMOs and their teams to accelerate growth.
Register now: bit.ly/3lwOGME
Tom Stein retweeted
Join Lynn Teo of @thomsonreuters at #B2BWorldFest (Nov 10, 11:30 ET / 16:30 GMT) where she'll be discussing why the siloed nature of the marketing and sales functions may finally be melting away. Here’s Lynn with more!
To register now, visit: bit.ly/3lwOGME
Tom Stein retweeted
We’re delighted to announce the appointment of Jeremy Cochran as Stein IAS’ President, Americas, furthering our ambitious growth plans here. To read more, visit: bit.ly/3lD5xxs
Tom Stein retweeted
Some say after the last two years, we need a re-set. But not B2B’ers. We won’t be re-thinking or renewing at #B2BWorldFest (Nov 9-10) @TheDrum. We’ll be thinking anew. Here’s @Tom_Stein on why you should register for #B2BWorldFest.
To register, visit: bit.ly/3lwOGME