Why does no-one live on a superyacht? 🤔
Great article from Rory Sutherland explaining the psychology of why we don't want our holidays to last forever.
An antidote for those returning from breaks and already starting to feel they need to get away again...🙌
#sales #marketing
🗓️ Post: For decades, sales teams have understood the principle that the most efficient way to break into large enterprise accounts is to target a specific audience within that account using a laser-focused approach. Read More -> buff.ly/2Vqkw3H
As global adoption & investment in sales & marketing tech intensifies, are more scams an unwelcome side effect we simply have to accept? 🤔 Or is there a way the sales/marketing and ad sector can work with the mar/madtech suppliers to prevent such abuse?
buff.ly/3kGe80M
'Active listening' is the top attribute buyers most value from salespeople. Yet this trait didn’t even make the top five for sales managers' hiring process for reps. An incredible mismatch between what the buyer wants vs the sales organisation goals. buff.ly/3gVxH3U #B2B
How do brands manage to make their pack size look bigger in TV ads? 🤔 Watching TV last night I saw the advert for Walkers, Squares '100-calorie or less' crisps and I couldn’t believe how big a normal packet looked 🤷
#advertising #sales #media #marketing
Tip: How to make a lasting impression on a potential customer. Send them a book with a personal note of why you think it might help or inspire them. 📕 They'll remember that simple act long after anything you (or your competitors) say during the sales process💥
#prospecting #b2b













