😈DR DEMON OF THE WEEK😈 In this series I’m going break down an ad that’s doing numbers– why it works & how you can apply it ➡️ The Numbers Live for 133 days, #3 ad in the brand’s library ➡️ Why This Ad? Amazing problem-curious opener with amazing audience-message fit. Dudes 55+ love the history channel, documentaries about the founding fathers/revolutionary war. This ad almost feels like one. We're going to learn how Ben Franklin got his swag. The ad transitions seamlessly between several persuasion strategies. Ben Franklin story hooks and creates buy-in. Narrator = historian. Unconventional authority. Unique mechanism of the problem. Unique mechanism of the solution. Why the cheap knock-offs won't work. Timestamped results. Discredit alternatives. Offer/urgency. ➡️ The Brand: Hematix Hematite Bracelet ➡️ The Argument: The reason you feel like crud at age 50 isn't multiple problems, it's one root cause: a decline in blood circulation. A magnetic bracelet gets the iron in your blood moving and circulating again, like when you were younger. That brings back your energy levels, recovery, libido. ➡️ How To Use It: 1. Brainstorm the type of long(er) form content your target audience consumes regularly, for fun. Is it documentaries? Reality shows? Podcasts? Youtube explainers about the most remote islands? 2. Do some research on your product's key ingredient. When did people start using it? How has it been used historically? Any historical figures suffer from the pain you're trying to cure, or something similar? Any myths or legends about it? Anything interesting about the history of methods for solving your problem? (i.e. did you know that "natural" estrogen for HRT was originally made from horse urine?) I have a hunch that the Ben Franklin story in this video is completely made up. Don't do that. But you'll be surprised how much "lore" exists about whatever you're selling. If your target is more into human stories/drama, you can still work in a historical angle OR simply weave your product into the drama, and use editing and production to match your inspo format. Podcast ads are the obvious example, but you can get wayyy more creative. 3. Copy the transcript from this ad, handwrite it, and analyze it as a piece of copy. It will make you a better copywriter.

SOMEBODY TEST THIIIIIIS!! 👀 Been seeing this “Storyboard Stories” organic trend pop up on TikTok this month…I binged the rest of these so fast it’s not even funny. 😅 INSANE watch time/retention on these. Post has: 13.4M views 1.5M likes 4,533 comments 183.5k saves 80.8k shares 139.3k followers

drama ads and pixar drama ads are the one of the most profitable ads i've seen... and 99% of you are doing them wrong... in order to make a drama or a pixar ads work you need to think of how you can ragebait people while keeping the core idea of your product inside the drama or song ad... some of my best drama ads have very controversial situations, for example: - man gets cheated on, gets better, gets back with her wife - man presents her old wife like she was her mom in front of his friends - wife's ex husband marries her sister - you get what i mean... you probably have never seen something like this in advertising... here's a part of my fully automated drama ad:

drama ads go brr..... one of the most profitable formats i have seen...

For anyone who isn't plugged in, the new alpha is basically just target black people with song ads make sure the song mentions: - Cheating - (ideally man cheating on girl) - Girls sister needs to be involved in some way - Physical transformation happens as a result of your product - The person that got cheated on gets better sexual partner (original partner see's this and gets jealous and is full of remorse)