machine readability.

Los Angeles, CA
Joined October 2011
Creativity is the future of capital.
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We’re feeding AI the entire internet, then wondering why it has indigestion. 27
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Think of nutrition as a new marketing term.
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One Hundred retweeted
don't believe the hype Public Enemy · 1988 anyone can build anything now. so the “why” behind your brand matters more than ever. but ai will tell people who and what to trust. so how will you build trust inside of ai models? truth is the future of marketing. I’ve spent twenty years building attribution: who did what, and can you prove it? most recently, at mosaic, we answered it for creators with the imdb of verified credits. in a few weeks, @100 launches the first product of its kind, one that drives truth for brands. if you’re on this list, it’s on us. if you request /early access, you’ll get upgraded to pro.
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Marketing vocabulary: Old: Advertising Impressions Reach Backlinks Clicks New: Nutrition Provenance Truth Authenticated Creators
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SB 942
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Trust is the future of marketing.
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One Hundred retweeted
The new competition isn’t Humans vs AI. It’s Humans with AI vs everyone else.
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IP in AI
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Ai is not only a tool. It is a place.
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AI is not only a tool. It is a place.
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Build.
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Napster moment for IP.
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A creator is someone who turns pixels into dollars.
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The brands that move first will set the terms. The rest will inherit them.
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Typos are the new bubbles in hand crafted glass.
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IP is the new real estate. Most people won't realize it until someone else owns their block.
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The best investment of this decade isn't a stock. It's a skill that compounds.
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The creator economy doesn't have a talent problem. It has an infrastructure problem.
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Understand the Universe
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This is the Napster moment for IP rights.
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