Aileen #Digital (@AOT_digital) header
Aileen #Digital (@AOT_digital) profile picture

Aileen #Digital

@AOT_digital

#Digital news, research, trends & more from Aileen O’Toole, Digital Strategist. Views mine, not clients. Personal account @aileen_otoole

 Dublin
aileenotoole.ie
Joined May 2009
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I’ve rebranded, new brand identity, website etc. #digital strategy services refreshed. aileenotoole.ie/
Image from Aileen #Digital (@AOT_digital)
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Aileen #Digital retweeted
Colin Lewis (@colinalewis) profile picture
Colin Lewis@colinalewis1 Dec 2019
I've been working on the new @Econsultancy Ecommerce Best Practice Guide for the last while: 54,000 words, 160+ pages, tonnes of research. It's the biggest & the most researched - thing I have ever done! Particular thanks to @AidanJDuffy & @aileen_otoole econsultancy.com/reports/eco…?

Reports

Econsultancy research reports and guides for marketing and ecommerce leaders: Future of Marketing, Digital Shift, the Digital Skills Index and more.

insights.econsultancy.com
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Amazon is partnering with the UK's National Health Service — and it shows how third-party partnerships will be critical to its healthcare strategy: bit.ly/2JH9Un9
Image from Business Insider (@BusinessInsider)
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UK government to probe whether digital ad market poses 'harm' to people thedrum.com/news/2019/07/03/… via @thedrum
UK government to probe whether digital ad market poses 'harm' to people

UK government to probe whether digital ad market poses 'harm' to people

thedrum.com
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Aileen #Digital retweeted
Fora.ie (@Fora_ie) profile picture
Fora.ie@Fora_ie2 May 2019
Buymie, a Dublin-based grocery delivery startup, has received a fresh batch of funding to support its expansion plans bit.ly/2WdoE20
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Aileen #Digital retweeted
Aileen O'Toole (@aileen_otoole) profile picture
Aileen O'Toole@aileen_otoole1 May 2019
Typical day? Is there any such thing as a typical day? In this post I've written for @IrishMarketers , I give a sense of my portfolio career and how I blend my #digital strategy work with board roles and pro-bono commitments. mii.ie/blogpost/1773025/3227…
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Aileen #Digital retweeted
Aileen O'Toole (@aileen_otoole) profile picture
Aileen O'Toole@aileen_otoole14 Apr 2019
Rare insight into the real costs of #eCommerce . In an interview with @TheBusinessRTE Peter Boyle said Google AdWords costs reached 20% of total costs of selling #Pandora jewellery online. Listen back on rte.ie/r.html?rii=9_21539971… #eCommerce
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I'm involved in this #MayDay seminar on #socialmedia and #democracy - how do we regulate the sea of content and balance rights and responsibilities? venue @RIAdawson ria.ie/social-media-and-demo… Please join us & share @DCU_SoC @UCD_Research @WeAreTUDublin @MaynoothUni @TheDigitalHub
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Dr Laura Brennan @laura_jbrennan exuded strength and positivity - even when her illness brought many challenges. How generous of her to use her limited time to campaign so that others won't suffer the same fate. What a legacy she has left. #ThankYouLaura
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Amazon will launch an Alexa-powered car like Apple's and Google's — read the rest of @BIIntelligence’s big tech predictions for 2019 businessinsider.com/3-13-201…
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Such a clever campaign #thedirectchallenge Congrats @publicisdublin
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Aileen #Digital retweeted
Business Post (@businessposthq) profile picture
Business Post@businessposthq26 Feb 2019
The Sunday Business Post wishes to appoint an experienced Multimedia Editor who will be responsible for developing premium multimedia content for our digital channels. Closing date is the 13th of Match. #jobfairy businesspost.ie/?p=437355
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Can @marklittlenews & @AineKerr help put order on my scattered digital news routine? I’ve just downloaded their new app @wearekinzen to find out. (PS #wearekinzen is causing a stir among ‘future of media’ types)
Kinzen (@wearekinzen) profile pictureKinzen@wearekinzen8 Feb 2019
Here at Kinzen we've been thinking about how to build a better news routine in 7 days. That's core to the free trial in our iOS app. Here's a step-by-step guide to a news habit that matches the rhythm of your day.
Image from Kinzen (@wearekinzen)
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Sad to read about the demise of Dublin #digital agency CSK irishtimes.com/business/medi…
Provisional liquidator appointed to Dublin digital marketing company

Provisional liquidator appointed to Dublin digital marketing company

Some 22 jobs will be lost as a result of the company being ‘hopelessly insolvent’

irishtimes.com
A new take on online grocery deliveries as Lidl outsources to Buymie, a gig economy startup irishtimes.com/business/reta…
Lidl to offer home deliveries across Dublin via Buymie app

Lidl to offer home deliveries across Dublin via Buymie app

German retailer to offer service via app backed by Eamonn Quinn and Unilever

irishtimes.com
Aileen #Digital retweeted
Clare Duignan (@clare_duignan) profile picture
Clare Duignan@clare_duignan14 Jan 2019
#AV Companies, ever wish you had trusted advisors to help you with your business? I'm running a course on Jan 24th for @screenskillsire on simple Corporate Governance and the potential benefits of having a Board. The amazing @Larbas is guest speaker. Info screenskillsireland.ie/cours…
Leaders in skills development for the Irish screen sector

Leaders in skills development for the Irish screen sector

screenireland.ie
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Worth reading. ‘Bendy’, ‘brave’ and ‘strategic’ – what does the marketer of the future look like? thedrum.com/news/2019/01/14/… via @thedrum
‘Bendy’, ‘brave’ and ‘strategic’ – what does the marketer of the future look like?

‘Bendy’, ‘brave’ and ‘strategic’ – what does the marketer of the future look like?

thedrum.com
The shine has gone of Irish #socialmedia influencers according to new research adworld.ie/2018/11/23/irish-…
Why should senior marketers engage in #socialmedia ? Good advice for CMOs cmo.cm/2wkw48J
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Aileen #Digital retweeted
Mail Media (@MailMedia_Irl) profile picture
Mail Media@MailMedia_Irl8 Aug 2018
87% of Irish consumers read their addressed mail. Emails, on the other hand, are 2.5 times more likely to be deleted/unread than addressed mail. #MailMedia #Marketing
Image from Mail Media (@MailMedia_Irl)
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