
Building @GrowthAxum π @OriginLondon & @catalyst_place on nights & weekends Founder-in-resi @join_ef Organiser of @ethglobal Alum @consensys
On-Chain βοΈπ
Joined June 2014
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A special thank you to each and every person who came to our @graphprotocol eventπ₯³
It was my honour to be able to host this in Londonπ¬π§
SOLD OUT EVENT! We're so back baby! The community is thrivingπ€©
2024 is set to be an incredible year for web3! To the builders... let's continue to buidl our crypto solarpunk futureπ«‘
AbelsAbstracts (d/acc) π retweeted
A message to founders that there's a ton of fake ARR numbers out there these days.
the VC game isnβt for beginners.
ignore the propaganda.
be careful who you take money from and on what terms.
otherwise, you might spend years bleeding for a below market salary and $0 in equity value.
My good friend @AlexMasmej already working his marketing magic at @MNX_fi!
Good job on the video bro π
AbelsAbstracts (d/acc) π retweeted
everyone in tech suddenly wants to hire a growth killer
but you're looking in the wrong places
the best growth people i know didn't start their careers at Meta, Google or some fancy SF startup
here's what we were doing 10 years ago:
> black hat SEO
> dropshipping in bali
> info products & vsl funnels
> affiliate marketing networks
> farming niche YouTube channels
> automating social media accounts
> selling virtual currencies in video games
> building & flipping instagram theme pages
> industrializing NFT collection launches during NFT summer
we were gaming algorithms, exploiting distribution loopholes and figuring out how to make money online
we mastered the art of capturing attention, arbitraging traffic and redirecting it wherever money could be made
we didn't learn distribution from a playbook
we learned it by putting our own money on the line
and here's the funny part
most of the killers i know today still have side hustles making as much money, if not more, than their startup salaries
we're not in tech because we need a paycheck
we're here because making money on the internet eventually gets boring
we want bigger games to play, harder problems to solve and more exciting things to build
we're not corporate marketers
we're internet grinders who got bored and moved to bigger playgrounds
that's your talent pool
Iβm looking for tactical and practical talks like thisβ¦ please go find me some and put them in the replies with why you thought it was great (like watch it)
Will give up to ten folks $42 each for their best finds β looking for quality folks!
You have to have @XMoney turned on
AbelsAbstracts (d/acc) π retweeted
the next wave of founders will all be marketers
it's easier for a creative to learn to build than for an engineer to learn how to generate attention
building keeps getting easier and marketing keeps getting harder
AbelsAbstracts (d/acc) π retweeted
running a content team in 2026 is like running a sales team
> uncapped commissions
> referral bonuses
> leaderboards for competition
> teach them everything you know
> host in person retreats
> pay the best like the best
culture & community win
.@unicorn_mafia know how to throw a good party π₯³
Londonmaxxing with the best devs in London @unicorn_mafia @CharlieCheesma1 @fergomg @fatemallk @Hrdlickas @leaferle @pixelsocieties
in sf from april 8th and looking to link up with people in crypto, AI & longevity!
If you're building, investing, researching or doing growth, let's chat π₯³
DM me or drop a comment here π―
really enjoyed judging at the @encodeclub AI London hackathon
the vibes were incredible, but what stood out most was the speed
what used to take small teams weeks or months now gets hacked together in days, sometimes hours
very impressed by what people managed to ship in such a short period of time
encodeclub.com/programmes/aiβ¦
A wrap on AI London Hackathon 2026!!
Londonmaxxing the Shoreditch edition - check out our recap video!
We filled the Encode Hub with stacked speakers, partners and sponsors: @OpenAI, @ElevenLabs, @awscloud, @civickey, @AWS, @vercel, @Architectxyz, @FlareNetworks, @Luffa and @shiftdeletenet
300+ builders. 1 building and 1 place to be.
Want to join? Grab a free taster day below β
AbelsAbstracts (d/acc) π retweeted
the fastest growing startups figured out one thing:
marketing isnβt a department anymore. Itβs everyoneβs job on the team
AbelsAbstracts (d/acc) π retweeted
Iβm convinced 90% of the founders job is to just do 3 things:
- be delusional in your optimism
- push everyone to move faster
- make it crystal clear what to work on
On the @theallinpod this week, @chamath asked @nvidia CEO Jensen Huang about decentralized AI training, calling our Covenant-72B run "a pretty crazy technical accomplishment."
One correction: it's 72 billion parameters, not four. Trained permissionlessly across 70+ contributors on commodity internet. The largest model ever pre-trained on fully decentralized infrastructure.
Jensen's answer is worth hearing too.
londonmaxxing isn't new for some.
Ethereum's ecosystem has always bet on London.
from Devcon 1 in 2015, to 2026 with our community hub opening.
and that's what our @EFetheverywhere hub is all about. enabling the builder economy of London, for tech, creativity, and culture.
if you want to swing by, drop me a DM.
the most underrated hire right now is a great product person.
when i say product person i'm def not talking about a product manager. perhaps i think there has to be somewhat of a new role. i don't have a good name for it yet but maybe something like "product thinker".. someone with an intuitive grasp of the product as it exists, where it's soft, where it sings, & how to iterate it toward something even sharper. in some sense, this person has to cohesively hold in their head where this product should be 2 years from now & work backwards from that.
i say this cuz when building was hard, engineering was the bottleneck & the status hierarchy often reflected that. building is no longer hard. which means the variance in outcomes has shifted almost entirely to judgment on what to build, how to sequence it, & how to talk about it.
& the story matters as much as the thing. internally, it organizes the team around a shared model of why. externally, it shapes the interpretive frame users bring to their first experience. you can't retrofit narrative onto a product & expect it to land, it has to be load bearing from the start.
the rarest version of this person sits at the intersection of culture & deep technology. someone genuinely bilingual. they know what's technically possible & they know which cultural currents are real vs. ephemeral. that combo is what separates products that feel inevitable from products that feel assembled.
before ppl clap back with this person has always been valuable, i know.. i am just saying now they might be the most *important* person in the room. their value compounds like never before.
AbelsAbstracts (d/acc) π retweeted
No startup has ever βempoweredβ its way to product market fit
PMF is a war of brutal attrition against inertia, apathy & risk aversion. It requires dictatorial obsession and near relentless micromanagement
Hire only to get you, the founder, closer to the truth of the customer
building a startup is boxing: you get hit a lot π₯
note to younger me (hopefully helpful for others):
- expect the punches and failures
- stay in the ring! ship, learn, repeat faster than anyone else!
- keep your hands up to protect your belief & vision, not your ego
- when the opening shows up, swing hard for the knockout! great opportunities are rare! go all in π―
one clean win can pay for years of losses.
godβs got you, keep fighting champ β€οΈπͺπΎ




















