building brands at @brandprojectlp or drinking wine
Joined January 2021
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Follow this link to read a blog post I wrote about customer segmentation and how we at @BRANDPROJECTLP see it as one of the largest value unlocks for an early stage DTC company link.medium.com/JXWq0NFw4fb
#DTC #founders #earlystagevc
Three @BRANDPROJECTLP portco's on shelves at Targét in a week! Historically DTC first brands making a pivot to omni-channel with one of my personal favorite retailers.
An interesting comp in the very hot primary-care-meets-modern-retail space. 4x revenue multiple on an unprofitable company and an effective $60M valuation for each of its 174 clinics!
Anddddd there it is.
CVS officially acquiring Oak Street Health for $10.6 billion, or $39/share!
investors.oakstreethealth.co…
Abby Haines retweeted
Online Canadian car seller Clutch gears up for competition with $100-million funding led by hedge fund D1 dlvr.it/SCbPsT
Abby Haines retweeted
Our BrandProject LP portfolio company is looking for a new Operations Director!
Check out the link below to learn more.
#foodtech #ecommerce #startup #dtc #vc #venturecapital
medium.com/@brandproject/our…
A must read for any person at any DTC startup firstmark.medium.com/a-crash…
@BRANDPROJECTLP is hiring an Associate in Toronto!! This is truly a one of a kind roll where you'll get to split your time between investing in and operating early-stage consumer start ups. Read more about the opportunity here.
medium.com/brandproject-vc/w…
It has been incredible to watch @clutchcanada's momentum from when @BRANDPROJECTLP first invested in late 2018 to today's Series A announcement. Congratulations to the entire Clutch team - full speed ahead!
brandproject.com/stepping-on…
Digitally native brands who have direct relationships with their consumers and can effectively align themselves with a cause are standing out above their peers. Whereas legacy brands attempt to stay “neutral”, D2Cs can thrive by expressing their POV
google.com/amp/s/www.glossy.…
Abby Haines retweeted
@brandprojectLP is excited to announce the close of our $54 Million Fund! With the close of BrandProject Capital, we now have the ability to support founders as they scale, beyond the early stage. bit.ly/3t4T1rw
Listen carefully to what your customers are telling you and ask uncomfortable questions. CS tickets and other forms of feedback should be embedded in customer churn analysis enabling smart companies to quickly identify risks and move with pace to fix them #d2c #retention
With a laser focus on consumer products, and an operating team that gets "in the weeds" with early-stage founders, there's a lot that makes @BRANDPROJECTLP unique! I am so proud of my team for closing our first traditional venture fund! theglobeandmail.com/business…
I’m so inspired by the women I get to work amongst everyday as a part of @BRANDPROJECTLP #InternationalWomensDay @atollaskinlab #peachy @felixhealthca @PetPlate @DlyHarvest @ourplace
As I sat in bed this morning mass deleting every marketing email I received overnight from all my favorites I realized that brands need to start getting WAY more creative in how they reach their customers. Let's see which brands cut through today...
@FirstAidBeauty also nailing it with Influencers! Can't scroll for more than a minute on TikTok without seeing every one of my fave influencers with the Ultra Repair Cream *adds item to cart*
@ARITZIA you nailed it! Erin, a sales associate from my local store, CALLED to ask if I'd checked out the new collection, offering to book me in for a private try-on appointment when retail opens (post stay at home order)... this is why I can't help myself!!
This new ETF is getting a lot of flack, but you have to admit that @stoolpresidente Dave Portnoy has always had his finger on the pulse. Online sentiment a leading driver of stock performance? This one will be fun to watch!!
A new ETF is trying cash in on the meme stock craze by tracking the most-favorably talked about companies on the internet. The ticker: BUZZ
trib.al/ZRSzwZw
