We use commercial data to identify the people who have an outsized impact on the behavior of their group, for use by marketers and HR.
Newton, MA
Joined September 2010
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Stop by the #PMSA14 poster session to discuss our article in the Spring issue of @PMSAnet Journal ow.ly/x4g9C #pharmamarketing
Data is nice. Insights are better. Healthcare Dives Into Big Data - InformationWeek ow.ly/wS3ts #pharmamarketing #bigdata
How our friends @HubSpot bring network science to life at their Cambridge office: hub.am/1q7w705
Why Netflix & Google ditched old HR systems for new ways to boost collaboration, leadership & talent development: hub.am/1iRGZKL
The power of social networks applied to public health. A better flu tracker using Twitter, not Google ow.ly/uU1V7 #HCSM
Physician use of #hcsm grows in interesting ways. Doctors fight back to support Obama’s surgeon general nominee. ow.ly/uU0qw
Pharma wins battle against proposed Medicare reimbursement changes - FiercePharma ow.ly/utmuj
FDA Issues Guidance for distributing Scientific & Medical Publications on Unapproved New Uses 1.usa.gov/1ePV5pe #FDA #pharma
From 2009-2013, % of Pharma recruiting TLs from non-physician categories increased from 6-50% #pharma #pharmamarketing
Pharma companies are beginning to expand beyond physicians to other allied health professionals as thought leaders #kol #pharmamarketing
Impressions from Day 1 of the 6th Annual Speaker Program Management Forum hub.am/1dwWC41 #pharmamarketing
For Sunshine Act reporting, specialty and product mix will matter for event attendance where off label use is concerned
Otsuka Sr. Compliance Counsel: “Honoraria" has been replaced with “fees”, we pay #HCP #speakers FFS #pharmamarketing
Jan 2013 survey of 1000 HCPs, 43% said inaccurate reporting would impact ongoing relationship with the industry #pharmamarketing #speakers
Jan 2013 survey of 1000 HCPs, 21% would sever relationships with manufacturer if reported data was inaccurate #pharmamarketing #speakers
Jan 2013 survey of 1000 HCPs, >half unaware of details of Sunshine Act reporting requirements #pharmamarketing #speakers
TGaS Advisors: #speaker mgmt survey priorities: Sunshine Act, measuring program effectiveness, improving attendee targeting #pharmamarketing