@AdOpsInsider

Ad operations, yield management, and other methods of squeezing blood from a stone @AppNexus

 New York City
adopsinsider.com/
Joined October 2010
  • Tweets1.5K
  • Following439
  • Followers2.7K
32Media
What about header bidding? AdWords? Floors? Auction logs? Questions publishers have about Google's first-price auction switch: adexchanger.com/platforms/go…

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how...

adexchanger.com
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Google is flipping the switch to first-price auctions. programmatic twitter, weigh in! looking at you, @aripap adexchanger.com/online-adver…

Google Switches To First-Price Auction | AdExchanger

Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of 2019. At that time, it will also run a single, unified auction and remove last...

adexchanger.com
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Ben Kneen retweeted
Prebid@Prebidorg17 Jan 2019
Have you seen the new and improved Prebid website? Drop in for a visit and let us know what you think! prebid.org/
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Media Rating Council website (mediaratingcouncil.org/) has a web counter like it's 1999, uses JS Hover, and has special handling for IE 4. But damn if it doesn't load fast. Perfect PageSpeed score.
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If you're going to optimize your path to supply, you're going to need a map. So we made one. jouncemedia.com/programmatic…
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Economists everywhere reading @nealrichter tweets today like
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Replying to @IndexExchange
@IndexExchange Halts Bid Caching, Used Auction Game For 50% Of Impressions bit.ly/2OV6u0Z by @SarahSluis
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Here's what a Cached Bid is & here's what the risks for buyers like me could be. I'm wondering how common place is this among exchanges & are publishers aware of the practice? Thoughts🤔
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Important read for buyers
Sarah Sluis@SarahSluis16 Aug 2018
Index Exchange used bid caching to game auctions & gain market share. adexchanger.com/platforms/in…

Index Exchange Called Out For Tweaking Its Auction | AdExchanger

Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the...

adexchanger.com
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I had a great discussion with @mrubenstein99, President of @AppNexus, focused on the benefits of diversity and the incredible tech talent we have in Canada.
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If you enjoyed the opaqueness of DFP documentation and confusing auction logic of enhanced dynamic allocation, you'll love 'Optimized Competition': support.google.com/dfp_premi…
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Transparency bear is coming...bokonads.com/the-transparenc…
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We just posted a roundup of key 2017 stats on PMPs on the @AppNexus marketplace - half a BILLION in spend, 80,000+ deals, and 30% YoY growth among other impressive stats: blog.appnexus.com/2018/all-h…
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Especially fantastic read from @SarahSluis this AM on hidden DSP fees in @adexchanger adexchanger.com/platforms/in…
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Burger King just released one of the best anti-bullying PSAs I've ever seen
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Ben Kneen retweeted
AppNexus@AppNexus8 Dec 2017
We sat down with Beet.TV to talk about the future of header bidding for video. Tune in here! bit.ly/2A3QLFL
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Agree; Google Finance redesign is the worst - what were they thinking? xitter.cf/jhlava/status/93882257…
Jeremy Hlavacek@jhlava7 Dec 2017
Off topic for me, but does anyone know why Google finance was redesigned? Used to love it, now it's almost useless for me.
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Ha, ok. “Publishers can definitely develop their own SSP instead of paying each vendor 20 percent of their revenue. But they don’t want to do it because they need someone to take the blame when things go wrong.” digiday.com/media/dont-know-…

'We don't know what's going on in our wrapper': Publishers' candid thoughts about ad tech

At the Digiday Programmatic Media Summit, publishing execs said their concerns include deficient reporting from their header bidding vendors and more.

digiday.com
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& BuzzFeed & Mashable & Vice. Wow. wsj.com/articles/buzzfeed-se… wsj.com/articles/mashable-ag…

BuzzFeed Set to Miss Revenue Target, Signaling Turbulence in Media

Digital publisher BuzzFeed is on track to miss its revenue target for this year by a significant amount, the latest sign that troubles in the online ad business are making it tough for new-media...

wsj.com
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#ads.txt is now on 34,000 websites, starting from zero in May. Simple ideas work faster. cc @IABTechLab @Digiday @adexchanger
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