adtech pr tips + data | run by adtech pr expert @chrisharihar
New York, NY
Joined October 2025
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The “open web” has become one of adtech’s most confusing concepts.
Adtech PR expert Chris Harihar (@ChrisHarihar) wonders if the industry should retire the term.
adtechpr.com/2026/08/18/adte…
the adtech pr blog retweeted
Some random thoughts on this over at the @AdTechPR blog.
adtechpr.com/2026/08/18/adte…
Good overview. 👀
As Cannes officially kicks off, I wrote about 5 adtech stories to watch this week for @exchangewire.
Featuring @Mod_Op_, @Yahoo, @doubleverify, @medianetads, @OpenAI, @PublicisGroupe, @LiveRamp.
PS: Expect more content from me while I’m out here. 👀
exchangewire.com/blog/2026/0…
Worth a read.
I got an AI ad for an AI app that promised to create NSFW versions of Disney princesses.
As brands head to Cannes, I wrote about five AI risks the industry should be paying attention to for @PMarketingW.
Click the link! 👇👇👇
performancemarketingworld.co…
Good stuff here by @doubleverify.
Mark Zagorski, CEO of @doubleverify , joins @JeremyBloomHere and AdTechGod to discuss DV Neura, agentic advertising, AI slop, fraud prevention, and why the future of advertising depends on speed, confidence, and control.
youtu.be/02OyPKm-Ous
This slaps.
PS, AI mixtape for B2B PR is 🔥
the adtech pr blog retweeted
NEW: 5 ad tech PR takeaways after reviewing 150+ LinkedIn ads from The Trade Desk.
More below. 👇
adtechpr.com/2026/04/13/adte…
NEW: 5 ad tech PR takeaways after reviewing 150+ LinkedIn ads from The Trade Desk.
More below. 👇
adtechpr.com/2026/04/13/adte…
The 3 biggest ad tech PR storylines so far this year per ad tech PR expert @ChrisHarihar.
adtechpr.com/2026/03/30/adte…
Someone had to write this, and who better than @ChrisHarihar.
Here are 6 PR takeaways from Zohran Mamdani's mayoral win - lessons for adtech companies (and beyond).
Link below. 👇👇
👀
I asked @perplexity_ai's @comet agentic browser to take me directly to a "reputable" SSP and DSP website.
See where it took me via the @AdTechPR blog. Link below! 👇👇
the adtech pr blog retweeted
Great first half a day at #MarketectureLive @marketecturetv w/ @eric_seufert @oliviaakory @AdtechGod
Wow. Thoughts on this?
I wrote another blog post for the @AdTechPR blog. Pondering where adtech fits in the agentic web era.
Piece below. 👇
the adtech pr blog retweeted
NEW: 84% of marketing and programmatic leaders say consumers are moving away from the web, per a new global study by @MediaLink and @LoopMe. Brands are responding by investing more in mobile apps.
Story below. 👇
What do you think? Ads need PR just as much as adtech.
If people don’t like ads, what hope is there for adtech?
That’s my latest piece for the @AdTechPR blog.
Link below! 🔗
the adtech pr blog retweeted
The Trade Desk wants you to think the open internet is a good place to spend your money but then look at the title of this:
“DUPLICATE, OBFUSCATE, AND SOMETIMES LIE.”
They want to scare you away from an open internet so you run on “their” web.
Some good stuff here by @ChrisHarihar:
In my latest for the @AdTechPR blog, I wrote about AppLovin's alleged SEC investigation and how better PR (more clarity about WTF the biz does/stands for) could be an antidote to some of its current ills.
Full link below. 👇
#AWNewYork25
