Addiction London

#FF please follow @addiction_world as this account is now closed

This is the last tweet from @AddictionLDN - to keep abreast of all goings on at Addiction please now follow @addiction_world

Anyone else think Total's F1 headline doesn't mean what they think it does. Next week, "Total, friend of your enemy" bit.ly/z9Kgg4

Wheeeeeeeeee! #gopro bit.ly/xgJQoE!

That's a wrap! Thanks to our panellists and for joining us this morning. #smwldn

Super fans will be spokespeople for your brand regardless! Only takes a bit of time & interaction to unlock them to be great! #smwldn

Brands need to get better @ understanding how they can serve you better via location eg you've landed in Tokyo & want to use your bank card

we re-organised so all our content & output is looked at from a 360 perspective combining trad & digital, not in silos says @rktweets

What's next? It's about people behind the strategies, bringing them In-house, keeping the learnings & insights in-house for longer. #smwldn

How do you create content that dominates people's (FB) wall with purpose @Laura_Scott #smwldn

We're big on data at the moment & starting to really use & understand FB data says @rktweets from British Heart Foundation #smwldn

Use your community as a sounding board but dig deep have to ask the right questions to get the right data @Laura_Scott #smwldn

Sentiment is a challenge, measurements tools are at best 4/10, says @joeldavis_ , the rest is down to hard work, real life focus groups...

Full house here! #smwldn

The 'why' is too often about how can we get a few more clicks and profile vs being useful & relevant says @aewo #smwldn

Panellists are just making their intros @Laura_Scott @aewo @rktweets @vikkichowney @joeldavis_ #smwldn

Looking forward to seeing everyone at our #SMWldn event this morning, cant make it? Watch it here: connectedcreativity.co.uk/

This is wonderful. bit.ly/vZWLbk via @Leroyson