@AdrianSandy

Building a unique brand for purpose-driven solopreneurs using the 'Uncopyability Blueprint' I 25+ yrs building successful household brands I 50+ yrs having fun

 Sydney
linkedin.com/in/adriansandy/
Joined July 2009
  • Tweets719
  • Following340
  • Followers201
93Media
Interested in pushing back against the Hydra of Sameness and finding your Uncopyability? I've just finished a pilot series with 9 inspirational people and am converting the learnings into a writing series over at linkedin.com/in/adriansandy/ There will also be cartoons ...
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Adrian Sandy 🚢 retweeted
Adrian Sandy 🚢@AdrianSandy14 May 2023
"Comparison is the thief of joy" - Theodore Roosevelt Stop trying to be the best. Start trying to be the only Discovering your perspective makes you uncopyable 👉Your skills 👉Your connections 👉Your experiences 👉Your values Because no-one sees the world like you
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Want to be uncopyable? Then go where no one else on the planet can 👉Your skills 👉Your connections 👉Your experiences 👉Your values 'Go where there are no jams because there is no traffic' Imagine writing this great ad with you as the car...
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Want to make yourself uncopyable? Be more vulnerable and share… 📖 Your story - the experiences that have helped craft you 🧐 Your perspective - what matters to you and why 👊 Your struggle - what you have pushed through to conquer Easy? No way Essential ? Absolutely
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Outdated conventional wisdom - market benefits not features Category design wisdom - market the problem, become the solution Prime thinking from @categorypirates and @lochhead 👊
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Neither of these are easy... ... but if you do them you will be truly uncopyable 👊
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Think of content as food Consume too much low nutrient content and you become intellectually obese But good thinking nourishes What are you eating today ?
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Never stop fighting for this 👇
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Tik-Tok creates some of the stickiest content on earth Attended a conference to help me understand how 👉 Make it native - know what your tribe love 👉Sell benefit in the first 2 secs (and often) 👉Simply demonstrate 'how' 👉Give a clear CTA Can apply this in so many places!
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A great alternative perspective on the content tsunami we're promised will lead to success I agree with a lot of this - the course was fantastic to kick start and shape my thinking about niche It's now time to double down on finding the right tribe for the next chapter...
pspfrench
@pspfrench16 Jun 2023
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"One should use common words to say uncommon things" Schopenhauer, German Philisopher Our uncopyability lays not in our complexity but in our ability to simplify in a way so intuitively easy to understand that people cannot help but feel our magnetism
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Love this insight. I love marketing but a lot of it is unnecessary bullshit meant to obfuscate rather than enlighten What are the 3 core principles of creating uncopyable brands that you would hold dear above all others?
Morgan Housel
@morganhousel27 Feb 2019
"When you first study a field, it seems like you have to memorize a zillion things. You don't. What you need is to identify the 3-5 core principles that govern the field. The million things you thought you had to memorize are various combinations of the core principles." -J. Reed
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What you do is copyable Who you are is uncopyable Which do you want to live everyday?
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Acceptance is great, rejection is OK The enemy is apathy I went to a concert. At the end half stood and cheered, half sat silent That's just fine. You can ignore those that don't care And double down on those that love what you do Life is too short to focus on the maybes
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I know journalling helps capture unique stories but I don't have time! So I 'micro-journal' every day. 2 rules only 1) 5 minutes max 2) Memorable words and metaphors A recent example . 👉Snipers Alley 👉Mary & Joseph in the CBD 👉Schnitzel & broad shoulders I remember clearly!
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Outsourced thinking isn't enhanced thinking Yes, AI can help you think faster, deeper and wider But when faster deeper wider is the new norm only you can unlock your uncopyability
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Adrian Sandy 🚢 retweeted
Dani Hall@literarytwit24 Jul 2023
Mission Barbenheimer completed (at the marvelous @Rdng_bsct_fctry). In summary: an ambitious two act piece exploring what goes wrong when men are in charge.
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Every day over 500 million tweets are published Still think you can stand out by being copyable?
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Everyone can do something better than anyone else in the world You just have to find out what it is And believe that you can do it
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The skills values and experiences we think make us uncopyable don't I find these 3 things set truly unique people apart 👉Fearless curiosity - they ask 'why' one more time 👉Vulnerability - they aren't scared to show who they are 👉Embrace their weird - they love a little odd
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