U-Haul absolutely crushed it with this local strategy... They used to have just one Google Business Profile per location, but they quintupled their number of Profiles (and rankings) overnight. How? With Department Profiles. Look at the first screenshot - 6 department Profiles at that location. This means 6 additional PRIMARY categories (the #1 local ranking factor). No wonder they are dominating the rankings. If you have separate lines of business located within your main business, you may be able to create department Profiles for them. Department Profiles on Google do not require legal separation, but they do require: 🔸 designated signage 🔸 a different phone number 🔸 a different primary category To create a department Profile on Google: 1️⃣ use the usual "Add a business" flow that you would use for adding a Business Profile at business.google. com/create 2️⃣ after verifying the new Profile, go to the Profile in Maps and "Suggest an edit" to make it "located in" the main location, just like in the screenshot. So, think about any potential departments you might have in your business. You could dramatically increase your rankings for dozens of additional keywords if you create department Profiles for them. #localseo #seo

We got the new Social Profiles feature on all our Google Business Profiles! I think they finally pushed the button on the global rollout. #seo #localseo