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simplex_ai

@AiSimplex

Simplex Intelligence is a leader in AI-driven product merchandising, promotion, pricing solutions for CPG & Retail.

 New York, NY
simplexintelligence.ai
Joined March 2019
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simplexintelligence.ai/post/… #loyalty #customerengagement #engagement #brand #marketing #CRM #data
Check out my latest article: Keller's Brand Equity Model & Loyalty linkedin.com/pulse/kellers-b… via @LinkedIn
Keller's Brand Equity Model & Loyalty

Keller's Brand Equity Model & Loyalty

Some of you may be familiar with [Kevin] Keller's Brand Equity Model. Thanks to Geno Church (The Shared Ship) and Joby Semmler (Loyalty Research Center) for getting me thinking about it again today.

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Some Monday afternoon reading for you. linkedin.com/posts/sthersh_l… #retail #merchandise #ecommerce #retailtech #Analytics
Last night I spent 20 minutes trying to figure out how to buy a $60 jacket for my daughter on...

Last night I spent 20 minutes trying to figure out how to buy a $60 jacket for my daughter on...

Last night I spent 20 minutes trying to figure out how to buy a $60 jacket for my daughter on Forever 21's mobile website. It was a case study in how to create the most amount of friction for a...

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simplexintelligence.ai/post/… #loyalty #retail #cpg #innovation #merchandising #cx
simplexintelligence.ai/post/… #RetailTuesday #Retail #retailtech #Merchandise #consumers #DataScience #AI #innovation #productmarketing
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Is there such a thing as being too efficient in retail? linkedin.com/pulse/thing-bei… via @LinkedIn
Is there such a thing as being too efficient in retail?

Is there such a thing as being too efficient in retail?

Technically, yes. There is virtue in the customer's shopping pattern, regardless of its pattern-and there are indeed predictable patterns.

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simplexintelligence.ai/post/…
simplexintelligence.ai/post/… #retail #retailtech #merchandising #cpg #innovation
simplexintelligence.ai/post/… #retail #merchandising #cpg #productmarketing #innovation #retailtech
Check out my latest article: The most important and often overlooked space in a retail store is... linkedin.com/pulse/most-impo… via @LinkedIn
The most important and often overlooked space in a retail store is...

The most important and often overlooked space in a retail store is...

Some interesting and in a few cases, startling insight we have gathered for your retail reading pleasure. According to Nielsen, on average, annual retail store trips have decreased by 19 trips per...

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simplexintelligence.ai/post/… #Retail #Retail2019 #merchandising #cpg #AI #foodanddrink #grocerywednesday #brand #promotion
Check out my latest article: What's in an End Cap? Everything or Nothing. linkedin.com/pulse/whats-end… via @LinkedIn
What's in an End Cap? Everything or Nothing.

What's in an End Cap? Everything or Nothing.

If you are a retail category manager, End-Caps are part of your existence. However, today they are-or should be-more important to you than ever.

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simplexintelligence.ai/post/… #retail #merchandising #cpgindustry #cpg #retailer #ProductManagement
Check out my latest article: What's in an End Cap? Everything or Nothing. linkedin.com/pulse/whats-end… via @LinkedIn #retail #retailmerchandising #merchandising #retailinnovation #grocery #foodandbeverage #cpgindustry #productinnovation #shopping #ai #shoppermarketing
What's in an End Cap? Everything or Nothing.

What's in an End Cap? Everything or Nothing.

If you are a retail category manager, End-Caps are part of your existence. However, today they are-or should be-more important to you than ever.

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#FridaysForFuture Fascinating Friday Facts for #retail in Counter-intuitive corner. linkedin.com/posts/sthersh_m… #Merchandiser #innovation #CPG #CX

#merchandising #analytics #cx #retailing #retailsector #productmanagement #retail #foodandbeverge...

Fascinating Fact Friday here in Counter-Intuitive Corner: In order to achieve consistently higher sales for a given product, that product MUST meet certain Market Basket Integration Score (tm)...

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