Building the next generation of interfaces for the age of AI. Design-led consumer hardware. SF × Bangalore. ↓ Join the Private Pilot
Joined October 2025
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Aina retweeted
The product is more important than the box. In both these cases.
But the box will get you into Apple stores.
Much more interesting than I was expecting. Am not compensated by them. See you in November when I week have a lot to say about it.
Regarding boxes it isn’t as cool as @maticrobots.
Their robot rolls out of their box onto your floor and goes to work. @mehul started with the product unboxing when he launched his company in my kitchen back in 2024.
If both appear in Apple stores next year I wouldn’t be shocked.
Can’t understate how important the unboxing experience is.
While I am participating in @wholemars audio space happening now I am enamored with this box that just showed up.
I can’t tell you what it is until sometime in November. But the packaging is dope.
When you present your product to the Apple Store team, if you want to be sold at its stores, you must let them open your box.
This one will pass all their tests and opinions.
Aina retweeted
“What if we just put three buttons on the desk?”
“Three buttons for what?”
“Everything.”
That conversation captures a lot of what we have been experimenting with at our HCI lab for the past year.
The form of the interface has changed quite a bit. The questions we're trying to answer haven't.
Looking back, it's pretty incredible how far that one idea has taken us.
And now, we're getting closer to sharing Aina with the world. Same obsession, much much bigger ambition.
From three keys on a desk to Aina. Quite a lot has happened in between.
Cntd. in thread..
Aina retweeted
Back in January, we were going to CES as a stealth startup. We needed business cards. But a business card's entire job is to tell people who you are, and we weren't allowed to say.
So me and @raktimrajkalita came up with a card that would transform from saying Mirage to Aina. Every card we handed out that week was already carrying our real name concealed within it. Six months later, Mirage had faded to Aina just as we came out of stealth. No app, no QR code, nobody touching anything.
Wrote up the whole build — the chemistry, the problems, the rejects ↓
aina.com/journal/business-ca…
Aina retweeted
What a feeling to see our marketing experiment feature on the @MadOMarketing page.
Have been following MOM for years, like many of us here, so getting to be on the other side of that feed has to be surreal.
HUGE Shoutout to our design savants, @here_atharva & @raktimrajkalita who brought this whole idea to life.
A few months ago they took plain receipt paper and turned it into a business card that gradually transforms the print to reveal our real name (Aina) over time.
What stays with me is how little it took. No fancy material, no big production. Just a good read on paper most of us treat as trash the second we're handed it.
Aina started out as Project Mirage. Even their business cards charted the change, slowly fading from one name to the other over months!
It’s giving ‘every detail matters’. 🤌
@ainainterface
#Collaboration #Aina
Aina retweeted
We hosted a private factory tour for some of our early pilot users today.
Shared a piece of our journey with them: from the early Project Mirage days to how Aina came together, the experiments, the prototypes, and the hardware that is now going into their hands.
As we start the Pilot, we will be hosting more of these. Sign up and we will see you at our next closed-door walkthrough.
Aina retweeted
"Dune stands out as a thoughtfully designed control device for everyday computer interactions" - @MacSrcs
Dune by @ProjectMirageHQ is a compact 3-button controller that adapts to your apps using Claude-powered setup. Simple to use, fast, and surprisingly useful for multitasking workflows. #review #tech #productivity
macsources.com/dune-by-proje…
Aina retweeted
I’ve been using Dune for a few weeks now, and I have to say, I’m really impressed. As someone who misses the Touch Bar, this felt like a natural next step. The buttons are dynamic for each app and helped speed up my workflows.
Also, the unboxing experience was amazing right from the start (it even includes real sand) and the team listened to all my feedback and shipped fixes for everything I noted within a week.
Aina retweeted
"Keyboards are last century" - Forbes on Dune.
The QWERTY keyboard was designed to capture text at a time when multitasking was not a concept. Software evolved and we are now juggling context across multiple apps, running complex workflows, and relying on AI to keep up.
But the hardware never caught up.
Dune is designed for the way you work today, sitting between the keyboard you're familiar with and single-click triggers that adapt to what you're working on.
Glad you liked Dune Mark Sparrow @Forbes
forbes.com/sites/marksparrow…
Aina retweeted
NEW: This tiny devices changes based on what you’re doing.
Dune is a context-aware keypad with three physical buttons that automatically adapt to the app you’re using.
• Shows a “Join Meeting” button before calls
• Turns into mic and camera controls during meetings
• Becomes approve/reject buttons inside Claude
• Works in GitHub for reviewing pull requests
• Can trigger custom shortcuts and agentic workflows
It turns repetitive Mac actions into one button press.
Aina retweeted
Most AI hardware launches train you to expect delays.
I’ve bought ~15 AI hardware products over the last 2 years.
@ProjectMirageHQ is the only one that delivered on time.
And yes, the packaging has real sand in it.
Real sand.
This is how you launch.
Aina retweeted
Was lovely meeting and hosting everyone! ✌️
Last Saturday, @sabeshbharathi (not wearing benne t-shirt :P) and me hosted Benne Builds 🥞🛠️ Ondu edition at @ProjectMirageHQ office✨
This time we had 40% Women In Tech in attendance being part of this building and breakfast experience🎉
Have a look :)
Aina retweeted
I got one of these.
Each button has a different set of AI agents.
I didn't think I would like it as much as I do.
Interesting how adding three buttons to my Mac changes how I use it.
Aina retweeted
Got a new tech to try out for my MacBook 👀
ALT A sleek metal container holds three circular makeup pans in silver and brown tones, set on a sandy base within a black frame.
Aina retweeted
The future of AI interfaces is being built on Hosur Road.
A week ago, @ProjectMirageHQ launched their first AI interface, Dune. This was after ~5 months of R&D.
We visited Project Mirage's Bengaluru facility to find out what it's like inside of an Indian consumer tech startup:
Aina retweeted
We are Ranking #1 on Product Hunt leaderboard today.
Thank you to everyone who has shown up and supported us. 🙌🏻
If you haven't yet, we are offering an exclusive discount for people who find us on Product Hunt today.
Link in the comments!
RT @lazyapoorv: Dune - our context-aware keypad for Mac - is live on Product Hunt, and featured among today's top launches. 🎉
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